Ad Infuse Overview CONFIDENTIAL 2008

Introduction To Ad Infuse CONFIDENTIAL Complete Solution For Reach and Impact On Mobile Rich Multi-Media Mobile Ad Units Effectiveness Through Personalization Robust Targeting Capabilities Delivering Campaigns That Fulfill Key Objectives End-to-End Mobile Campaigns Deliver a Positive Brand Image And Association Premium Mobile Advertising Network

Categories Aggregate the Best of the Mobile Web CONFIDENTIAL Sports 91% Male 34% 35-44 51% Income $100k+ Entertainment 30% 13-17 43% 18-34 65% Income $50k+ Communities 59% 18-34 72% Income $50k+ News & Info 55% 35+ 37% Income $100k+ The Ad Infuse network represents a wide range of audiences separated into categories to simplify your mobile media buying Lifestyle 54% Female 33% 25-34 68% Income $50k+ Guides 24% 25-34 27% 35-44 76% Income $50k+

Rich Multi-Media Mobile Ads CONFIDENTIAL Video WAP Display Full-screen Interstitials Advertiser Benefit Reach your target audience across their entire mobile experience Rich creative formats to best impact your audience One-stop shop Text

Advertiser Benefit

Reach your target audience across their entire mobile experience

Rich creative formats to best impact your audience

One-stop shop

Robust Targeting Capabilities CONFIDENTIAL Country & DMA Carrier Device Personalization Advertiser Benefit Reach your exact consumer More efficient media buying Minimize waste, maximize effectiveness Exact targeting on age and gender Using actual user data Anonymous Personalization maintains user privacy Optimal image delivered to each device Target users of specific devices Include or exclude specific carriers Choose your target market

Advertiser Benefit

Reach your exact consumer

More efficient media buying

Minimize waste, maximize effectiveness

Exact targeting on age and gender

Using actual user data

Anonymous Personalization maintains user privacy

Optimal image delivered to each device

Target users of specific devices

Include or exclude specific carriers

Choose your target market

Reporting CONFIDENTIAL Ad Infuse will deliver campaign reports on impressions, clicks, and spending By Creative By Site By Ad Size Ad Infuse can provide detailed statistics on landing pages that we build and host Hits per section Comparative stats for iPhone vs. non-iPhone visitors Ad Infuse has partnered with trusted companies to provide deeper campaign reporting for our clients: Campaign Conversion Tracking Mobile Ad Effectiveness Studies

Ad Infuse will deliver campaign reports on impressions, clicks, and spending

By Creative

By Site

By Ad Size

Ad Infuse can provide detailed statistics on landing pages that we build and host

Hits per section

Comparative stats for iPhone vs. non-iPhone visitors

Ad Infuse has partnered with trusted companies to provide deeper campaign reporting for our clients:

CONFIDENTIAL THANK YOU! John Van Wagner Ad Sales Director 415.315.3434 (office) 415.307.5189 (mobile) [email_address] http://www.adinfuse.com