Digital DUMBO
August 27, 2009

150 Days
The Past, Present & Future
Billy Jurewicz
Founder & CEO
Paul Isakson
Head of Strategy

What we’ll cover:
About space150 (Billy)
The Past and Present (Paul)
The Next 150 Days+ (Billy)

Evolution

Retail
Financial
Hospitality
Packaged Goods
Non- Profit
Clients

Past and Present

THE FUTURE OF
MARKETING IS NOT
ABOUT DOING AND
SAYING THINGS
TO PEOPLE
Flickr // Arnisto.com

THE FUTURE OF
MARKETING IS
ABOUT DOING
THINGS WITH AND
FOR PEOPLE

What does that mean?

THE FUTURE OF
MARKETING IS
COLLABORATIVE

Nike Chalkbot

THE FUTURE OF
MARKETING IS
GENEROUS

Toms Shoes

THE FUTURE OF
MARKETING IS
EXPERIMENTAL

Best Buy / Twelpforce

THE FUTURE OF
MARKETING IS
HELPFUL

IBM Seer

THE FUTURE OF
MARKETING IS
PLAYFUL

T-Mobile (U.K.)

THE FUTURE OF
MARKETING IS
PERSONAL

BK.com

THE FUTURE OF
MARKETING IS
HONEST

http://www.guardian.co.uk/technology/blog/2009/jul/24/amazon-drm

THE FUTURE OF
MARKETING IS
IMMEDIATE

Baker Tweet

THE FUTURE OF
MARKETING IS
RECIPROCAL

NOKIA

THE FUTURE OF
MARKETING IS
PARTICIPATORY

Mad Men on Twitter

The Next 150 Days+

WHAT YOU
THOUGHT

videos @ http://drop.io/150days
password: makelifebetter

01.27.10
150 DAYS
FROM NOW
(AND BEYOND)

SUPERBOWL XLIV
VIKINGS FIRST
SUPERBOWL
VICTORY

TWITTER FOR
PRESIDENT

MAC OS X
UPDATES
AGAIN

YOUR NEW
COMPUTER

CLOUD COMPUTING
ANY APPLICATION
ANY DEVICE

CLOUD COMPUTING
REAL-TIME
TOGGLING

CLOUD COMPUTING
NO REBOOTING
EVER

X

CLOUD COMPUTING
DISPOSABLE
COMPUTERS

CLOUD COMPUTING
MOBILE MULTIPLAY
GAMING

#KINGKOCKIE
#WH1TETOWER
#DUDE MCDUDER #M4GNUMPI23

#KINGKOCKIE
#WH1TETOWER
#DUDE MCDUDER #M4GNUMPI23

HOW DO YOU WANT
TO PLAY?

GAMING
CONTROLLER-FREE

GAMING
YOU ARE THE GAME

CONNECT
EVERYWHERE

GAMING
ANYWHERE
ANYTIME

MOBILE
REAL LIFE MEETS
DIGITAL LIFE

MOBILE
200K APPS ON
ITUNES

MOBILE
MULTI-PURPOSE
TAGGING

MOBILE
LOCATION-BASED
RECOMMENDATIONS

NEW(S)
COMPETITION

THE IPAD

Thank you

Digital DUMBO
August 27, 2009