Viral Sucks: Winning With Mobile & Social
 

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Viral Sucks: Winning With Mobile & Social

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space150's presentation from the Student Ad Summet (#Ad2SAS) at the University of Minnesota

space150's presentation from the Student Ad Summet (#Ad2SAS) at the University of Minnesota

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Viral Sucks: Winning With Mobile & Social Presentation Transcript

  • 1. Social & Mobile Media Student Advertising Summit Craig Key Associate Media Director, space150 February 2013
  • 2. #callyourmom# viral sucks
  • 3. social media
  • 4. tools used towhat is store and delivermedia ? information -wikipedia
  • 5. what ismedia ?tools used tostore and deliverinformation -wikipedia
  • 6. what ismedia ?tools used tostore and deliverinformation -wikipedia
  • 7. what ismedia ?tools used tostore and deliverinformation -wikipedia
  • 8. what ismedia ?tools used tostore and deliverinformation -wikipedia
  • 9. what ismedia ?tools used tostore and deliverinformation -wikipedia
  • 10. what ismedia ?tools used tostore and deliverinformation -wikipedia
  • 11. part one:#callyourmom
  • 12. Your phone knowsmore about youthan your mom.
  • 13. Your phone knowswhere you werelast night...
  • 14. Your phone knowswho you were with.
  • 15. Your phone knowsother stuff youwould never tellyour mom.
  • 16. how does mobile mediachange advertising?
  • 17. /shifting fromconcept to context
  • 18. demographic geographicpsychographic momentgraphic
  • 19. /context and concept brands that provide utility, fun or dynamic content will win over brands rely on short bursts of one- way messaging.#callyourmom
  • 20. what do brands wantwith media ? Image Source: Mike Goldberg http://www.flickr.com/photos/40440831@N03/4863095212/
  • 21. your attention. Image Source: “The Eyes” Fraser Davidson http://dribbble.com/shots/802933-The-Eyes
  • 22. social graph / tredning /likes / fans / brandadvocates / viral / word ofmouthbuzzwords / loyalty / peer-to-peer/ super-fans /relationships / followers /
  • 23. social graph / tredning /likes / fans / brandadvocates / viral / word ofmouthbuzzwords / loyalty / peer-to-peer/ super-fans /relationships / followers /
  • 24. viral
  • 25. viral sucks.
  • 26. infers that it’s better to hope forviral luck than to plan for success
  • 27. implies that beingviral witty trumps being strategic
  • 28. tries to start a forest fire,viral by flicking a cigarette at a pile of sticks + ≠
  • 29. assumes that failure is becauseviral “the idea wasn’t good enough”
  • 30. protip: if your goal isanti viral warmth, plan, build, and nurture a fire.
  • 31. top harlemshake video:23MM views
  • 32. B-Dubs ® top harlem Facebookshake video: monthly reach:23MM views 50MM people
  • 33. # viral sucks
  • 34. # viral sucks
  • 35. what should brands care about?
  • 36. the news feed
  • 37. /space150’s strategy:own the news feed
  • 38. how do you own the newsfeed?
  • 39. /own the newsfeed content
  • 40. /own the newsfeed ads
  • 41. /own the newsfeed community
  • 42. /own the newsfeed technology
  • 43. /own the newsfeedwinning in social takesthinking, planning, trying,failing, learning, and tryingagain (and again).# viral sucks
  • 44. thank you/space150.com/slideshare.net/space150craig.key@space150.com@craigsanatomy