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Anhalt Anhalt Presentation Transcript

  • Web2.0, Blog, Wiki, Vodcasting, Folksonomy, OpenAPI, AJAX, Mashup, Long Tail,... Das Konzept hinter den Buzzwords Niels Anhalt Bereichsleiter Beratung & Konzeption niels.anhalt@nexum.de Maarweg 149-161 Tel.: +49 (0)221-770-1100 50825 Köln Fax: +49 (0)221-770-1365 http://www.nexum.de
  • nexum AG Einordnung innerhalb der PIRONET NDH Gruppe CONSULTING & ITK OUTSOURCING PRODUCTS & SOLUTIONS CREATIVE SERVICES § Application § Beratung § CMS: § Stammdatenpool Outsourcing § Design § Corporate Networks § PIM: § Entwicklung § Retail Solutions: § Corporate VoIP § Redaktion § Bewegungsdatenplatt- - pirobase CB for Retail form § Projektmanagement - Kiosk-Lösungen - Data Mining - Couponing § Finance Solutions Betriebsgeschäft Transaktionsgeschäft Projektgeschäft Produktgeschäft 20.04.2007 Web 2.0 2
  • Web 2.0 - Hype ! 20.04.2007 Web 2.0 3
  • Was ist Web 2.0? „An attitude not a technology“ Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 4
  • Was ist Web 2.0? „The Web as Platform“ Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 5
  • Was ist Web 2.0? Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 6
  • Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 7
  • Folksonomy und Tagging 20.04.2007 Web 2.0 8
  • Folksonomy und Tagging 20.04.2007 Web 2.0 9
  • Was ist Web 2.0? „Users add value" „Network effects by default" „Software gets better the more people use it" Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 10
  • Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 11
  • Read/Write-Web: Die Wurzeln 20.04.2007 Web 2.0 12
  • Wikis - Vorzeigebeispiel Wikipedia 20.04.2007 Web 2.0 13
  • Read/Write-Web „Trust your users" Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 14
  • Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 15
  • Blog - Ein Beispiel 20.04.2007 Web 2.0 16
  • Corporate Videoblogging - Vodcasting http://channel9.msdn.com/ 20.04.2007 Web 2.0 17
  • Blog-Vernetzung 20.04.2007 Web 2.0 18
  • Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 19
  • AJAX - Definition 20.04.2007 Web 2.0 20
  • AJAX - Definition Designing for Ajax, Bill W. Scott, Y! Ajax Evangelist 20.04.2007 Web 2.0 21
  • AJAX - Ein einfaches Beispiel 20.04.2007 Web 2.0 22
  • Rich User Experience und Ajax 20.04.2007 Web 2.0 23
  • Rich User Experience und Ajax 20.04.2007 Web 2.0 24
  • RSS 20.04.2007 Web 2.0 25
  • RSS 20.04.2007 Web 2.0 26
  • Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 27
  • Mashup 20.04.2007 Web 2.0 28
  • OpenAPI 20.04.2007 Web 2.0 29
  • OpenAPI: amazon 20.04.2007 Web 2.0 30
  • OpenAPI: BBC 20.04.2007 Web 2.0 31
  • Mashup: BBC News für Google Startseite 20.04.2007 Web 2.0 32
  • Mashup: BBC Weather News + Google maps 20.04.2007 Web 2.0 33
  • Decentralization „The Web as Platform" „Cooperate, Don‘t Control" Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 34
  • Distributed Content: Widgets 20.04.2007 Web 2.0 35
  • Distributed Content: Widgets 20.04.2007 Web 2.0 36
  • Distributed Content: Widgets 20.04.2007 Web 2.0 37
  • Mashup 20.04.2007 Web 2.0 38
  • Mashup 20.04.2007 Web 2.0 39
  • Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 40
  • Long Tail Economy Wired Magazine, 2004 20.04.2007 Web 2.0 41
  • Long Tail Economy 20.04.2007 Web 2.0 42
  • Long Tail Economy 20.04.2007 Web 2.0 43
  • Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 44
  • Convergence: Video 20.04.2007 Web 2.0 45
  • Convergence: Video 20.04.2007 Web 2.0 46
  • Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 47
  • Alles schon mal da gewesen... Was hat sich in der Zwischenzeit geändert? 1. Internet ist Medium für die Masse 2. Modernere Software und Hardware 3. Höhere Bandbreite 4. Always-On 5. Wir haben besser verstanden, wie das Medium „Internet“ funktioniert. 20.04.2007 Web 2.0 48
  • Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 49