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  • 1. Web2.0, Blog, Wiki, Vodcasting, Folksonomy, OpenAPI, AJAX, Mashup, Long Tail,... Das Konzept hinter den Buzzwords Niels Anhalt Bereichsleiter Beratung & Konzeption niels.anhalt@nexum.de Maarweg 149-161 Tel.: +49 (0)221-770-1100 50825 Köln Fax: +49 (0)221-770-1365 http://www.nexum.de
  • 2. nexum AG Einordnung innerhalb der PIRONET NDH Gruppe CONSULTING & ITK OUTSOURCING PRODUCTS & SOLUTIONS CREATIVE SERVICES § Application § Beratung § CMS: § Stammdatenpool Outsourcing § Design § Corporate Networks § PIM: § Entwicklung § Retail Solutions: § Corporate VoIP § Redaktion § Bewegungsdatenplatt- - pirobase CB for Retail form § Projektmanagement - Kiosk-Lösungen - Data Mining - Couponing § Finance Solutions Betriebsgeschäft Transaktionsgeschäft Projektgeschäft Produktgeschäft 20.04.2007 Web 2.0 2
  • 3. Web 2.0 - Hype ! 20.04.2007 Web 2.0 3
  • 4. Was ist Web 2.0? „An attitude not a technology“ Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 4
  • 5. Was ist Web 2.0? „The Web as Platform“ Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 5
  • 6. Was ist Web 2.0? Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 6
  • 7. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 7
  • 8. Folksonomy und Tagging 20.04.2007 Web 2.0 8
  • 9. Folksonomy und Tagging 20.04.2007 Web 2.0 9
  • 10. Was ist Web 2.0? „Users add value" „Network effects by default" „Software gets better the more people use it" Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 10
  • 11. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 11
  • 12. Read/Write-Web: Die Wurzeln 20.04.2007 Web 2.0 12
  • 13. Wikis - Vorzeigebeispiel Wikipedia 20.04.2007 Web 2.0 13
  • 14. Read/Write-Web „Trust your users" Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 14
  • 15. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 15
  • 16. Blog - Ein Beispiel 20.04.2007 Web 2.0 16
  • 17. Corporate Videoblogging - Vodcasting http://channel9.msdn.com/ 20.04.2007 Web 2.0 17
  • 18. Blog-Vernetzung 20.04.2007 Web 2.0 18
  • 19. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 19
  • 20. AJAX - Definition 20.04.2007 Web 2.0 20
  • 21. AJAX - Definition Designing for Ajax, Bill W. Scott, Y! Ajax Evangelist 20.04.2007 Web 2.0 21
  • 22. AJAX - Ein einfaches Beispiel 20.04.2007 Web 2.0 22
  • 23. Rich User Experience und Ajax 20.04.2007 Web 2.0 23
  • 24. Rich User Experience und Ajax 20.04.2007 Web 2.0 24
  • 25. RSS 20.04.2007 Web 2.0 25
  • 26. RSS 20.04.2007 Web 2.0 26
  • 27. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 27
  • 28. Mashup 20.04.2007 Web 2.0 28
  • 29. OpenAPI 20.04.2007 Web 2.0 29
  • 30. OpenAPI: amazon 20.04.2007 Web 2.0 30
  • 31. OpenAPI: BBC 20.04.2007 Web 2.0 31
  • 32. Mashup: BBC News für Google Startseite 20.04.2007 Web 2.0 32
  • 33. Mashup: BBC Weather News + Google maps 20.04.2007 Web 2.0 33
  • 34. Decentralization „The Web as Platform" „Cooperate, Don‘t Control" Tim O‘Reilly, What is Web 2.0?, 2004 20.04.2007 Web 2.0 34
  • 35. Distributed Content: Widgets 20.04.2007 Web 2.0 35
  • 36. Distributed Content: Widgets 20.04.2007 Web 2.0 36
  • 37. Distributed Content: Widgets 20.04.2007 Web 2.0 37
  • 38. Mashup 20.04.2007 Web 2.0 38
  • 39. Mashup 20.04.2007 Web 2.0 39
  • 40. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 40
  • 41. Long Tail Economy Wired Magazine, 2004 20.04.2007 Web 2.0 41
  • 42. Long Tail Economy 20.04.2007 Web 2.0 42
  • 43. Long Tail Economy 20.04.2007 Web 2.0 43
  • 44. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 44
  • 45. Convergence: Video 20.04.2007 Web 2.0 45
  • 46. Convergence: Video 20.04.2007 Web 2.0 46
  • 47. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 47
  • 48. Alles schon mal da gewesen... Was hat sich in der Zwischenzeit geändert? 1. Internet ist Medium für die Masse 2. Modernere Software und Hardware 3. Höhere Bandbreite 4. Always-On 5. Wir haben besser verstanden, wie das Medium „Internet“ funktioniert. 20.04.2007 Web 2.0 48
  • 49. Vodcasting Podcasting Corporate Blogging Blog Social Networks Wiki Social Software Tagging Folksonomy Read/Write-Web Design Ajax Focus on Simplicity Participation User Experience Joy of Use User Centered Recommendation Openness Web 2.0 Long Tail Economy lightweight Decentralization Data-Driven Convergence Distributed Content Remixability Audio Mobile Video Hackability RSS Syndication Mashup OpenAPI 20.04.2007 Web 2.0 49