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Estee Lauder “Skin care comes first”
The History <ul><li>-Founders: Joseph and Estee Lauder  </li></ul><ul><li>-Founded in 1946 in NYC  </li></ul><ul><li>-Star...
Business Strategies <ul><li>Made clear the importance of skin care. </li></ul><ul><li>Distributed products to famous frien...
Successes The business check-list <ul><li>Metal  lipstick case </li></ul><ul><li>The famous “ Youth Dew ”-bath oil/perfume...
The Decline <ul><li>Boycott   by American Muslims </li></ul><ul><li>(Chairman, Ronnie Lauder publicly proclaimed his suppo...
Overall… <ul><li>Estee Lauder   was a prestigious and unique woman whose ideas not only flourished in the society of women...
http://smartcanucks.ca/wp-content/uploads/2008/05/estee_logo.gif
Work Cited <ul><li>“ Estee Lauder.” Bio. (2008): n. page. Web. 35 Sep. 2009.  http://www.thebiographychannel.co.uk/biograp...
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Estelauder2

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  1. 1. Estee Lauder “Skin care comes first”
  2. 2. The History <ul><li>-Founders: Joseph and Estee Lauder </li></ul><ul><li>-Founded in 1946 in NYC </li></ul><ul><li>-Started out with four products: </li></ul><ul><li>+super rich all purpose cream </li></ul><ul><li>+crème pack </li></ul><ul><li>+cleansing oil </li></ul><ul><li>+skin lotion </li></ul><ul><li>Lauders’ Goal: </li></ul><ul><li>Help women look their best, despite their age. </li></ul>http://images.businessweek.com/ss/07/06/0628_greatest_entp/image/estee_lauder.jpg
  3. 3. Business Strategies <ul><li>Made clear the importance of skin care. </li></ul><ul><li>Distributed products to famous friends so the products can be commercialized. </li></ul><ul><li>Worked to find new and advanced products such as the metal lipstick cases instead of plastic-packaging. </li></ul><ul><li>Commercialized her products world-wide: </li></ul><ul><li>-Made personal appearances. </li></ul><ul><li>-Trained others in proper sales techniques </li></ul><ul><li>-”gift-with-purchase” offer: Offered free sample items with any purchases at a specified minimum dollar amount. </li></ul>
  4. 4. Successes The business check-list <ul><li>Metal lipstick case </li></ul><ul><li>The famous “ Youth Dew ”-bath oil/perfume </li></ul><ul><li>First year-50,000 </li></ul><ul><li>1984-150,000,000 </li></ul><ul><li>Beauty advice: “ skin care comes first ” became universal and women began to think about the best quality of the products. </li></ul><ul><li>Worked to provide anti-aging regimens . </li></ul><ul><li>Products were immediately accepted at Saks Fifth Avenue. (One of the greatest department stores at that time.) </li></ul>http://www.parfumy.com/images/product_images/original_images/Estee-Lauder-Skin-Defender-Multi-Assault-Protector-SPF-30-PA-40ml-1-4oz.jpg
  5. 5. The Decline <ul><li>Boycott by American Muslims </li></ul><ul><li>(Chairman, Ronnie Lauder publicly proclaimed his support for Israel.) </li></ul><ul><li>Poor performance of descendants </li></ul><ul><li>Profit Declination of 4% from $93.9 million to $90.1 million. </li></ul><ul><li>Robbery at the Lauder’s household. </li></ul><ul><li>$1 million worth of stolen goods. </li></ul>http://fabulouscanadianfreebies.net/wp-content/plugins/wp-o-matic/cache/710b7_harddrivepricegraph.png <ul><li>Investments dropped to 37% in four years </li></ul>
  6. 6. Overall… <ul><li>Estee Lauder was a prestigious and unique woman whose ideas not only flourished in the society of women, but also nurtured and protected healthy skin. Although this company went through a rigid declination, the beginning was quite successful. </li></ul>http://www.ruggedelegantliving.com/a/images/Estee.Lauder.Chair.jpg
  7. 7. http://smartcanucks.ca/wp-content/uploads/2008/05/estee_logo.gif
  8. 8. Work Cited <ul><li>“ Estee Lauder.” Bio. (2008): n. page. Web. 35 Sep. 2009. http://www.thebiographychannel.co.uk/biography_story/476:271/1Estee_Lauder.htm. </li></ul><ul><li>Byron, Ellen. “Estee Lauder Profit Declines 30%.” Wall Street Journal (2009): B1 Web. 26 Sep.2009 </li></ul><ul><li>Dan, Uri, and Niles Lathem. “lauder was a Go-Between for Israel, Syria.” The New York Post. 6 October 2009. (p.18) </li></ul><ul><li>Reutuers. “Estee Lauder Profit Declines 4% :[Business/Financial Desk]. “New York Times 7 May 2008, Late Edition (East Coast): National Newspaper Abstracts (3), ProQuest. Web. 27 Sep. 2009. </li></ul><ul><li>“ The Estee Lauder Companies.” Global Cosmetic Industry. 1 Apr 2007: Discovery, ProQuest. Web 27.2009. </li></ul>
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