A Business Development and Marketing consultancy.
We help nurture and grow businesses…
…through the right use of digital technologies.
For many, this is what digital feels like.
We simplify.
They’re just tools. We only need to pick the right ones.
Review                    Competitive analysis




  Objectives
                                                          ...
What existing online sites/services can               Are our competitors doing anything
                                 ...
Online site/service type       Compatibility     Analytics   Optimization




       Payment                              ...
What online site/service should we     What browsers should we make sure           What tools are necessary for us to     ...
Digital Business         Digital Marketing
    Strategy                  Strategy




              Implement and
        ...
Digital Business         Digital Marketing
    Strategy                  Strategy




               Implement &
         ...
Review business objectives, vision and problems




                     Pick the digital technologies to achieve and addr...
Digital Business         Digital Marketing
    Strategy                  Strategy




              Implement and
        ...
Digital Business         Digital Marketing
    Strategy                  Strategy




               Implement &
         ...
Marketing and campaign objectives, metrics development




                    Digital Marketing Program, Campaign Plan De...
Digital Business         Digital Marketing
    Strategy                  Strategy




              Implement and
        ...
Digital Business         Digital Marketing
    Strategy                  Strategy




              Implement and
        ...
Project and vendor management for optimal implementation




                              Leverage contacts and partner n...
Where do we fit in?
Senior Mgmt




                You                          Us



                                                       ...
We’re an extra pair of hands. Focused hands.
What areas can we look at working together?
Digital                   Digital
               Analytics
Development                OOH & POS




                Media
...
Specializations

Online Business Planning

Strategic Online Partnerships Development

Search Engine and Social Networks Ad...
Why us?
Unique Business Model



      100% Neutral



     No ‘Fluff’ Policy



Unique Blend of Experience
Unique Business Model


    Put our money where our mouths are




Bulk of fees are performance/ objective based




 Abso...
100% Neutral


 Don’t profit from design or development work




Don’t profit from advertising media procurement




     ...
No ‘Fluff’ Policy


            No technical jargon




Simple and concise communications always




   Ensure high levels...
Unique Blend of Experience


     Digital Business Strategy




     Digital Product Marketing




    Digital Creative an...
Clients.
How we charge?
Retainer contracts with 2 fee components




       Fixed monthly retainer component




     Variable performance-based c...
Thank you.
For more information:

Daniel Chan
Director & Managing Consultant
E: daniel@sowingseeds.com.sg
M: +65 9735 2069
A: 81 Clem...
Introduction to Sowing Seeds
Introduction to Sowing Seeds
Introduction to Sowing Seeds
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Introduction to Sowing Seeds

  1. 1. A Business Development and Marketing consultancy.
  2. 2. We help nurture and grow businesses…
  3. 3. …through the right use of digital technologies.
  4. 4. For many, this is what digital feels like.
  5. 5. We simplify.
  6. 6. They’re just tools. We only need to pick the right ones.
  7. 7. Review Competitive analysis Objectives Trends We’ll consider your business… Revenue models Landscape Process Best practices Workshops
  8. 8. What existing online sites/services can Are our competitors doing anything we leverage? Can we consolidate online? What are they doing? What them? What advantages are there? are other similar companies doing? Are we able to use digital to achieve our business objectives and goals? Can What are the new trends in the digital it solve our business problems? world that we can leverage to gain an edge? What will work for us? …help you ask the right questions, What revenue models are available? What are the digital landscapes in the Which ones work best? Which ones market we are in? Are our consumers should we incorporate? online? What are some of the things we need There’s a fair bit to know. How can we How do we make our digital business to take note of? What do we need to get up to speed to make informed a part of our workflow and processes? monitor or be aware of? decisions in future?
  9. 9. Online site/service type Compatibility Analytics Optimization Payment Formats look at technologies available… Content Management Platforms Mobile Hosting Structure Domains
  10. 10. What online site/service should we What browsers should we make sure What tools are necessary for us to How do I analyze and get the most of build? What can it do for us? What our online site/service looks best in? measure & analyze our online my online site/service? What’s the should it accomplish? Which is the most impt for us? site/service for useful marketing data? expected performance for me? There’s Flash, HTML, Ajax etc. What Do I need a payment system? Which advantages are there to each? Which one should I use? one is best for our online site/service? …and look out for the necessary. We would like to keep the content of Do we need a blog? Everyone seems our online site/ service updated to have one. What are our options? ourselves. Can we do that easily? What are the advantages to us? Where should we host our online How should our online site/service be What domain names work for us? Can Do we need a mobile version? Which site/service? Are there differences? laid out? What is the best architecture we just buy brand domains? Where mobile phones should it support? Where can we get the best value? or sitemap for us? are the best places to buy them from?
  11. 11. Digital Business Digital Marketing Strategy Strategy Implement and Optimize 3 areas of focus.
  12. 12. Digital Business Digital Marketing Strategy Strategy Implement & Optimize Digital Business Strategy.
  13. 13. Review business objectives, vision and problems Pick the digital technologies to achieve and address them Metrics development, benchmarks and KPIs around objectives Digital Business Strategy Business landscape analysis, market research and feasibility Strategy , ideation of digital products and services to offer ‘Up-to-speed’ immersion workshops and seminars
  14. 14. Digital Business Digital Marketing Strategy Strategy Implement and Optimize 3 areas of focus.
  15. 15. Digital Business Digital Marketing Strategy Strategy Implement & Optimize Digital Marketing Strategy.
  16. 16. Marketing and campaign objectives, metrics development Digital Marketing Program, Campaign Plan Development Digital Marketing Digital Advertising and Promotions Planning Strategy Integration with offline programs and campaigns Leverage and pick from full Digital Marketing Mix
  17. 17. Digital Business Digital Marketing Strategy Strategy Implement and Optimize 3 areas of focus.
  18. 18. Digital Business Digital Marketing Strategy Strategy Implement and Optimize Implement and Optimize.
  19. 19. Project and vendor management for optimal implementation Leverage contacts and partner network Implement and Optimize Investment assessment, allocation and prioritization Consolidated reporting, highlights and optimization recommendations
  20. 20. Where do we fit in?
  21. 21. Senior Mgmt You Us Business & Creative & Technology Advertising Marketing Media agency providers partners partners Working together.
  22. 22. We’re an extra pair of hands. Focused hands.
  23. 23. What areas can we look at working together?
  24. 24. Digital Digital Analytics Development OOH & POS Media Search Mobile Planning Social Media eCRM Email
  25. 25. Specializations Online Business Planning Strategic Online Partnerships Development Search Engine and Social Networks Advertising Display Advertising Social Media Management Analytics / Website Optimization Affiliate Marketing Online Marketing Programs Planning
  26. 26. Why us?
  27. 27. Unique Business Model 100% Neutral No ‘Fluff’ Policy Unique Blend of Experience
  28. 28. Unique Business Model Put our money where our mouths are Bulk of fees are performance/ objective based Absorb significant amount of risk for client
  29. 29. 100% Neutral Don’t profit from design or development work Don’t profit from advertising media procurement Unbiased selection of what works best
  30. 30. No ‘Fluff’ Policy No technical jargon Simple and concise communications always Ensure high levels of clarity for client
  31. 31. Unique Blend of Experience Digital Business Strategy Digital Product Marketing Digital Creative and Media
  32. 32. Clients.
  33. 33. How we charge?
  34. 34. Retainer contracts with 2 fee components Fixed monthly retainer component Variable performance-based component Performance-based components: 50 – 70% of total
  35. 35. Thank you.
  36. 36. For more information: Daniel Chan Director & Managing Consultant E: daniel@sowingseeds.com.sg M: +65 9735 2069 A: 81 Clemenceau Avenue, #04-15/16 UE Square, Singapore 239917
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