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Introduction to Sowing Seeds
 

Introduction to Sowing Seeds

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    Introduction to Sowing Seeds Introduction to Sowing Seeds Presentation Transcript

    • A Business Development and Marketing consultancy.
    • We help nurture and grow businesses…
    • …through the right use of digital technologies.
    • For many, this is what digital feels like.
    • We simplify.
    • They’re just tools. We only need to pick the right ones.
    • Review Competitive analysis Objectives Trends We’ll consider your business… Revenue models Landscape Process Best practices Workshops
    • What existing online sites/services can Are our competitors doing anything we leverage? Can we consolidate online? What are they doing? What them? What advantages are there? are other similar companies doing? Are we able to use digital to achieve our business objectives and goals? Can What are the new trends in the digital it solve our business problems? world that we can leverage to gain an edge? What will work for us? …help you ask the right questions, What revenue models are available? What are the digital landscapes in the Which ones work best? Which ones market we are in? Are our consumers should we incorporate? online? What are some of the things we need There’s a fair bit to know. How can we How do we make our digital business to take note of? What do we need to get up to speed to make informed a part of our workflow and processes? monitor or be aware of? decisions in future?
    • Online site/service type Compatibility Analytics Optimization Payment Formats look at technologies available… Content Management Platforms Mobile Hosting Structure Domains
    • What online site/service should we What browsers should we make sure What tools are necessary for us to How do I analyze and get the most of build? What can it do for us? What our online site/service looks best in? measure & analyze our online my online site/service? What’s the should it accomplish? Which is the most impt for us? site/service for useful marketing data? expected performance for me? There’s Flash, HTML, Ajax etc. What Do I need a payment system? Which advantages are there to each? Which one should I use? one is best for our online site/service? …and look out for the necessary. We would like to keep the content of Do we need a blog? Everyone seems our online site/ service updated to have one. What are our options? ourselves. Can we do that easily? What are the advantages to us? Where should we host our online How should our online site/service be What domain names work for us? Can Do we need a mobile version? Which site/service? Are there differences? laid out? What is the best architecture we just buy brand domains? Where mobile phones should it support? Where can we get the best value? or sitemap for us? are the best places to buy them from?
    • Digital Business Digital Marketing Strategy Strategy Implement and Optimize 3 areas of focus.
    • Digital Business Digital Marketing Strategy Strategy Implement & Optimize Digital Business Strategy.
    • Review business objectives, vision and problems Pick the digital technologies to achieve and address them Metrics development, benchmarks and KPIs around objectives Digital Business Strategy Business landscape analysis, market research and feasibility Strategy , ideation of digital products and services to offer ‘Up-to-speed’ immersion workshops and seminars
    • Digital Business Digital Marketing Strategy Strategy Implement and Optimize 3 areas of focus.
    • Digital Business Digital Marketing Strategy Strategy Implement & Optimize Digital Marketing Strategy.
    • Marketing and campaign objectives, metrics development Digital Marketing Program, Campaign Plan Development Digital Marketing Digital Advertising and Promotions Planning Strategy Integration with offline programs and campaigns Leverage and pick from full Digital Marketing Mix
    • Digital Business Digital Marketing Strategy Strategy Implement and Optimize 3 areas of focus.
    • Digital Business Digital Marketing Strategy Strategy Implement and Optimize Implement and Optimize.
    • Project and vendor management for optimal implementation Leverage contacts and partner network Implement and Optimize Investment assessment, allocation and prioritization Consolidated reporting, highlights and optimization recommendations
    • Where do we fit in?
    • Senior Mgmt You Us Business & Creative & Technology Advertising Marketing Media agency providers partners partners Working together.
    • We’re an extra pair of hands. Focused hands.
    • What areas can we look at working together?
    • Digital Digital Analytics Development OOH & POS Media Search Mobile Planning Social Media eCRM Email
    • Specializations Online Business Planning Strategic Online Partnerships Development Search Engine and Social Networks Advertising Display Advertising Social Media Management Analytics / Website Optimization Affiliate Marketing Online Marketing Programs Planning
    • Why us?
    • Unique Business Model 100% Neutral No ‘Fluff’ Policy Unique Blend of Experience
    • Unique Business Model Put our money where our mouths are Bulk of fees are performance/ objective based Absorb significant amount of risk for client
    • 100% Neutral Don’t profit from design or development work Don’t profit from advertising media procurement Unbiased selection of what works best
    • No ‘Fluff’ Policy No technical jargon Simple and concise communications always Ensure high levels of clarity for client
    • Unique Blend of Experience Digital Business Strategy Digital Product Marketing Digital Creative and Media
    • Clients.
    • How we charge?
    • Retainer contracts with 2 fee components Fixed monthly retainer component Variable performance-based component Performance-based components: 50 – 70% of total
    • Thank you.
    • For more information: Daniel Chan Director & Managing Consultant E: daniel@sowingseeds.com.sg M: +65 9735 2069 A: 81 Clemenceau Avenue, #04-15/16 UE Square, Singapore 239917