Doing Business in a Digital World SW   Learning Series  February 2010 © 2010 SOWEB Inc.
Where are we?
What is the Web 2.0? Web 2.0 Definition Advanced  Internet technologies  and applications that   facilitate interactive  i...
The Evolution: Web 1.0 … Web 2.0…. Web 3.0  <ul><li>Web 1.0 </li></ul><ul><li>Read-only content (eBrochures) </li></ul><ul...
The New Business Landscape <ul><li>Marketing is NOT about your agency winning awards. It’s about </li></ul><ul><li>your co...
A new (key) Component: Social Media Social Media   - [soh-shuhl mee-dee-uh] - Noun It’s a set of technologies, tools and p...
Social Media is Changing our World Embrace it, evolve and succeed.
How are Businesses using these  new Platforms? <ul><li>Develop Market Research </li></ul><ul><li>Improve Marketing Communi...
Website or Online Presence?
The new Website components <ul><li>Main Features </li></ul><ul><li>Business & Marketing Strategy-based </li></ul><ul><li>G...
Where do I start? Strategy without tactics is the slowest route to victory.  Tactics without strategy is the noise before ...
Some facts worth considering <ul><li>Consumer attention span online has decreased to  3 seconds or less </li></ul><ul><li>...
Remember… The game has changed and the stakes  have gone up.  Your online presence is an investment,  NOT a cost. Start le...
One last Message: Be human
About SOWEB SOWEB is a  digital marketing company based in Fort Lauderdale. We blend strategy, technology and creativity t...
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Doing Business In A Digital World

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SOWEB Learning Series
Doing Business in a Digital World

Learn the basics on how to leverage the power of the highly interactive and social nature of the "new" Web or your business.

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Doing Business In A Digital World

  1. 1. Doing Business in a Digital World SW Learning Series February 2010 © 2010 SOWEB Inc.
  2. 2. Where are we?
  3. 3. What is the Web 2.0? Web 2.0 Definition Advanced Internet technologies and applications that  facilitate interactive  information sharing ,  interoperability ,  user-centered design , [1]   and   collaboration on the   World Wide Web .
  4. 4. The Evolution: Web 1.0 … Web 2.0…. Web 3.0 <ul><li>Web 1.0 </li></ul><ul><li>Read-only content (eBrochures) </li></ul><ul><li>Static Websites </li></ul><ul><li>One-way communication </li></ul><ul><li>Passive </li></ul><ul><li>Closed environment </li></ul><ul><li>Centralized approach </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Read-write content </li></ul><ul><li>Dynamic Websites </li></ul><ul><li>Two-way communication </li></ul><ul><li>Active </li></ul><ul><li>Collaborative environment </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Web 3.0 </li></ul><ul><li>3D Virtual Worlds </li></ul><ul><li>Ubiquitous Computing </li></ul><ul><li>Semantic Web </li></ul>?
  5. 5. The New Business Landscape <ul><li>Marketing is NOT about your agency winning awards. It’s about </li></ul><ul><li>your company WINNING BUSINESS </li></ul><ul><li>Companies MUST drive people into the purchasing process with </li></ul><ul><li>great, valuable online content, not just advertising </li></ul><ul><li>Blogs, news releases, eBooks, webinars, and other forms of online </li></ul><ul><li>content let organizations communicate directly with buyers in ways </li></ul><ul><li>they appreciate </li></ul><ul><li>People want PARTICIPATION and AUTHENTICITY </li></ul><ul><li>Marketing is now about delivering the right content, at the right time when </li></ul><ul><li>your audiences need it, NOT one-way interruption </li></ul><ul><li>Evolve from maintream marketing to reaching many underserved audiences </li></ul><ul><li>Content, content, content…You are what you publish </li></ul><ul><li>PR is now a global audience </li></ul>
  6. 6. A new (key) Component: Social Media Social Media - [soh-shuhl mee-dee-uh] - Noun It’s a set of technologies, tools and platforms that facilitates the discovery, participation and sharing of online content. It is transforming monologues (one to many) into dialogues (many to many) and turning readers into publishers.
  7. 7. Social Media is Changing our World Embrace it, evolve and succeed.
  8. 8. How are Businesses using these new Platforms? <ul><li>Develop Market Research </li></ul><ul><li>Improve Marketing Communications / PR </li></ul><ul><li>Generate Leads </li></ul><ul><li>Drive Website Traffic </li></ul><ul><li>Enhance Brand Presence and Loyalty </li></ul><ul><li>Gather Customer Feedback </li></ul><ul><li>Competitive Intelligence </li></ul><ul><li>Support On/Off-line Events </li></ul><ul><li>Enable customer conversations </li></ul><ul><li>Deliver valuable content in real-time </li></ul><ul><li>Create Buzz around products & services </li></ul><ul><li>Listen to the market and learn </li></ul><ul><li>Connect with customers at a personal level </li></ul><ul><li>Crowdsourcing (Mass Collaboration) </li></ul>
  9. 9. Website or Online Presence?
  10. 10. The new Website components <ul><li>Main Features </li></ul><ul><li>Business & Marketing Strategy-based </li></ul><ul><li>Good web-design based on standards (W3C) </li></ul><ul><li>Usability, Conversion and User Behavior-optimized </li></ul><ul><li>Content, content, content </li></ul><ul><li>Scalable </li></ul><ul><li>SEO/SEM </li></ul><ul><li>Social Media powered </li></ul><ul><li>Integrated to offline marketing and sales initiatives </li></ul><ul><li>Measurable </li></ul><ul><li>Main Goal: Turn Browsers into Buyers and Prospects into Leads </li></ul>
  11. 11. Where do I start? Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.   Sun Tzu   <ul><li>Know what you want and know your audience </li></ul><ul><li>Create a web strategy and define project goals </li></ul><ul><li>Develop an implementation plan with the right mix of tools for your company </li></ul><ul><li>Define your content strategy, including all online presence channels </li></ul><ul><li>Integrate online and offline initiatives for better marketing effectiveness </li></ul><ul><li>Select only proven, professional hosting and development providers </li></ul><ul><li>Protect your brand </li></ul><ul><li>Monitor, Test, Learn, Repeat </li></ul><ul><li>Measure the right metrics </li></ul>
  12. 12. Some facts worth considering <ul><li>Consumer attention span online has decreased to 3 seconds or less </li></ul><ul><li>People don’t read, they scan information online </li></ul><ul><li>Buying decisions are made online long before visiting stores </li></ul><ul><li>Consumers and buying patterns are changing . </li></ul><ul><li>Your online reputation can make you or break you (literally) </li></ul><ul><li>75% of web users admit they make judgements about the credibility of an </li></ul><ul><li>organization based on the design and content of its website </li></ul><ul><li>43% of all retail sales are expected to be influenced by or made on the </li></ul><ul><li>Internet by 2012 </li></ul><ul><li>54% ( 112 million ) of the US Internet-User Population are on Facebook </li></ul>Sources: Forrester Research, Standford University, SOWEB
  13. 13. Remember… The game has changed and the stakes have gone up. Your online presence is an investment, NOT a cost. Start leveraging the Power of the Web today!
  14. 14. One last Message: Be human
  15. 15. About SOWEB SOWEB is a digital marketing company based in Fort Lauderdale. We blend strategy, technology and creativity to help you connect with your customers online. With over 15 years experience and solid knowledge of “what works for what” in the digital world, our only mission is to help organizations like yours navigate and take advantage of the highly interactive and social nature of the Web. For more information, visit http://www.sowebinc.com . Follow us @sowebinc Ernesto Sosa / Principal [email_address]

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