Starbucks SWOT analysis 2013 by Strategic Management Insight

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Brief SWOT analysis of Starbucks. To see the full analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/starbucks-swot-analysis.html

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Starbucks SWOT analysis 2013 by Strategic Management Insight

  1. 1. Company Background Name Starbucks Corporation Current CEO Howard Schultz Revenue $ 13.29 billion (2012) Profit $ 1.38 billion (2012) Employees 149,000 (2012) Competitors Green Mountain Coffee Roasters, Costa Coffee, Caribou Coffee More information at:
  2. 2. 1. •Sound financial records 2. •No. 1 brand in coffeehouse segment valued at $4 billion 3. •Starbucks experience •Largest coffeehouse chain in the world •Employee management 4. More information at: 5.
  3. 3. Weaknesses 1. Coffee beans price is the major influence over firm’s profits 2. Product pricing 3. Negative publicity More information at:
  4. 4. Opportunities 1. Extend supplier range 2. Expansion to emerging economies 3. Increase product offerings 4. Expansion of retail operations More information at:
  5. 5. 1. Rising prices of coffee beans and dairy products 2. Trademark infringements 3. Increased competition from local cafes and specialization of other coffeehouse chains 4. Saturated markets in the developed economies More information at: 5. Supply disruptions
  6. 6. MORE For more information about this presentation please visit our website! Starbucks SWOT analysis 2013 - Strategic Management Insight Take a look at our other presentations! More information at:

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