Company Background
Name McDonald's Corporation
Current CEO Don Thompson
Revenue $ 27.56 billion (2012)
Profit $ 5.46 billi...
1.
•Largest fast food market share in the world
2.
•Brand recognition valued at $40 billion
3.
•$2 billion advertising bud...
Partnerships with best brands
More than 80% of restaurants are
owned by independent franchisees
Children targeting
5.
6.
7...
4. Low
differentiation
1. Negative
publicity
2. Unhealthy
food menu
3. Mac Job and
high employee
turnover
More information...
Opportunities
1. Increasing
demand for
healthier food
2. Home
meal delivery
3. Full
adaptation of
its new
practices
4. Cha...
Threats
1. Saturated fast food markets in
the developed economies
2. Trend towards healthy eating
3. Local fast food resta...
MORE
For more information about this presentation
please visit our website!
McDonalds SWOT analysis 2013 -
Strategic Manag...
McDonalds SWOT analysis 2013 by Strategic Management Insight
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McDonalds SWOT analysis 2013 by Strategic Management Insight

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Brief SWOT analysis of McDonalds. To see the full analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html

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McDonalds SWOT analysis 2013 by Strategic Management Insight

  1. 1. Company Background Name McDonald's Corporation Current CEO Don Thompson Revenue $ 27.56 billion (2012) Profit $ 5.46 billion (2012) Employees 1,800,000 (2013) Competitors Burger King, Yum! Brand, Subway, Wendy’s. More information at:
  2. 2. 1. •Largest fast food market share in the world 2. •Brand recognition valued at $40 billion 3. •$2 billion advertising budget •Locally adapted food menus 4. More information at:
  3. 3. Partnerships with best brands More than 80% of restaurants are owned by independent franchisees Children targeting 5. 6. 7. More information at:
  4. 4. 4. Low differentiation 1. Negative publicity 2. Unhealthy food menu 3. Mac Job and high employee turnover More information at:
  5. 5. Opportunities 1. Increasing demand for healthier food 2. Home meal delivery 3. Full adaptation of its new practices 4. Changing customer habits and new customer groups More information at:
  6. 6. Threats 1. Saturated fast food markets in the developed economies 2. Trend towards healthy eating 3. Local fast food restaurant chains 4. Currency fluctuations 5. Lawsuits against McDonald’s More information at:
  7. 7. MORE For more information about this presentation please visit our website! McDonalds SWOT analysis 2013 - Strategic Management Insight Take a look at our other presentations! More information at:

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