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KFC SWOT analysis 2013 by Strategic Management Insight
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KFC SWOT analysis 2013 by Strategic Management Insight

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Brief SWOT analysis of KFC. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/kfc-swot-analysis.html

Brief SWOT analysis of KFC. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/kfc-swot-analysis.html


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  • 1. Company Background Name KFC (Kentucky Fried Chicken) Current CEO Roger Eaton Revenue $ 9.5 billion (2012) Profit N/A Employees N/A Competitors McDonald’s, Burger King, Subway, Wendy’s. More information at:
  • 2. 1. •Second best global brand in fast food industry in terms of value ($ 6 billion) 2. •Original 11 herbs and spices recipe 3. •Strong position in emerging China •Combination of KFC – Pizza Hut and KFC – Taco Bell • KFC is the market leader in the world among companies featuring chicken their primary product offering 4. More information at: 5.
  • 3. Weaknesses 1. Poor quality suppliers 2. Negative publicity 3. Unhealthy food menu More information at: 4. High employee turnover 5. Lack of strong marketing efforts
  • 4. 1. Increasing demand for healthier food 2. Home meal delivery 3. Introducing new products to its only chicken range More information at:
  • 5. 1. Saturated fast food markets in the developed economies 2. Trend towards healthy eating 3. Local fast food restaurant chains 4. Currency fluctuations More information at: 5. Lawsuits against KFC
  • 6. MORE For more information about this presentation please visit our website! KFC SWOT analysis 2013 – Strategic Management Insight Take a look at our other presentations! More information at: