Company Background
Name Apple Inc.
Current CEO Tim Cook
Revenue $ 156.508 billion (2012)
Profit $ 41.733 billion (2012)
Em...
1.
•Customer loyalty
2.
•Strong financial performance ($10,000,000,000
cash, gross profit margin 43.9% and no debt)
3.
•Cl...
Leading innovator in mobile device
technology
Retail stores
Successful marketing and advertising
campaigns
5.
6.
7.
More i...
4. High price
1. Declining
market share
2. Patent
infringements
3. Apple OS and
products are
incompatible with
other OS an...
Weaknesses (cont.)
5. Defects in new products
6. Gross margin will decline
in the long – term
7. Changes in management
Mor...
1. Growth
of tablet
and
smartphon
e markets
2.
Obtaining
patents
through
acquisitions
3. Strong
mobile
advertising
market
...
Opportunities (cont.)
5. Rising
demand for
cloud
network
services
6. Finding
new provider
of application
processors
7. iTV...
1. Rapid technological change
2. Price pressure from Samsung over the
key components
3. Tax increases in 2013
4. Growth of...
Threats (cont.)
5. Competitors new initiatives in
online music market
6. Rising pay levels for Foxconn
workers
7. Apprecia...
MORE
For more information about this
presentation please visit our website!
Apple SWOT analysis 2013 –
Strategic Managemen...
Apple SWOT analysis 2013 by Strategic Management Insight
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Apple SWOT analysis 2013 by Strategic Management Insight

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Brief SWOT analysis of Apple. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html

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Apple SWOT analysis 2013 by Strategic Management Insight

  1. 1. Company Background Name Apple Inc. Current CEO Tim Cook Revenue $ 156.508 billion (2012) Profit $ 41.733 billion (2012) Employees 72,800 (2012) Competitors Amazon.com, Dell, Google, Microsoft, Samsung Electronics More information at:
  2. 2. 1. •Customer loyalty 2. •Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) 3. •Closed product ecosystem •Brand awareness and reputation 4. More information at:
  3. 3. Leading innovator in mobile device technology Retail stores Successful marketing and advertising campaigns 5. 6. 7. More information at:
  4. 4. 4. High price 1. Declining market share 2. Patent infringements 3. Apple OS and products are incompatible with other OS and devices More information at:
  5. 5. Weaknesses (cont.) 5. Defects in new products 6. Gross margin will decline in the long – term 7. Changes in management More information at:
  6. 6. 1. Growth of tablet and smartphon e markets 2. Obtaining patents through acquisitions 3. Strong mobile advertising market growth 4. High demand of iPhone 5 and iPad mini More information at:
  7. 7. Opportunities (cont.) 5. Rising demand for cloud network services 6. Finding new provider of application processors 7. iTV launch 8. Damages from patent infringements More information at:
  8. 8. 1. Rapid technological change 2. Price pressure from Samsung over the key components 3. Tax increases in 2013 4. Growth of Android OS More information at:
  9. 9. Threats (cont.) 5. Competitors new initiatives in online music market 6. Rising pay levels for Foxconn workers 7. Appreciating dollar 8. Breached IP rights More information at:
  10. 10. MORE For more information about this presentation please visit our website! Apple SWOT analysis 2013 – Strategic Management Insight Take a look at our other presentations! More information at:

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