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Apple SWOT analysis 2013 by Strategic Management Insight
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Apple SWOT analysis 2013 by Strategic Management Insight

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Brief SWOT analysis of Apple. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html

Brief SWOT analysis of Apple. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html

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    Apple SWOT analysis 2013 by Strategic Management Insight Apple SWOT analysis 2013 by Strategic Management Insight Presentation Transcript

    • Company Background Name Apple Inc. Current CEO Tim Cook Revenue $ 156.508 billion (2012) Profit $ 41.733 billion (2012) Employees 72,800 (2012) Competitors Amazon.com, Dell, Google, Microsoft, Samsung Electronics More information at:
    • 1. •Customer loyalty 2. •Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) 3. •Closed product ecosystem •Brand awareness and reputation 4. More information at:
    • Leading innovator in mobile device technology Retail stores Successful marketing and advertising campaigns 5. 6. 7. More information at:
    • 4. High price 1. Declining market share 2. Patent infringements 3. Apple OS and products are incompatible with other OS and devices More information at:
    • Weaknesses (cont.) 5. Defects in new products 6. Gross margin will decline in the long – term 7. Changes in management More information at:
    • 1. Growth of tablet and smartphon e markets 2. Obtaining patents through acquisitions 3. Strong mobile advertising market growth 4. High demand of iPhone 5 and iPad mini More information at:
    • Opportunities (cont.) 5. Rising demand for cloud network services 6. Finding new provider of application processors 7. iTV launch 8. Damages from patent infringements More information at:
    • 1. Rapid technological change 2. Price pressure from Samsung over the key components 3. Tax increases in 2013 4. Growth of Android OS More information at:
    • Threats (cont.) 5. Competitors new initiatives in online music market 6. Rising pay levels for Foxconn workers 7. Appreciating dollar 8. Breached IP rights More information at:
    • MORE For more information about this presentation please visit our website! Apple SWOT analysis 2013 – Strategic Management Insight Take a look at our other presentations! More information at: