Anna connor mayo county council

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Anna connor mayo county council

  1. 1. Development of Recreational Trails in County Mayo “An Integrated Approach” Anna Connor Mayo County Council
  2. 2. 1. Adventure Tourism – Cycling & Walking 2. Trail Development in Mayo 3. Great Western Greenway 4. Next Steps
  3. 3. 1. Adventure Tourism – Cycling & Walking 2. Trail Development in Mayo 3. Great Western Greenway 4. Next Steps
  4. 4. Co Mayo
  5. 5. Overseas Activity Tourism in Ireland Worth €1.2bn in 2011
  6. 6. 90% of Adventure Travel is ‘soft’ adventure… The ‘Hard Stuff’: Rock climbing Caving Some ‘soft’ adventure elements: Archaeology Bird watching Fishing Walking Cycling Meeting the locals
  7. 7. Economic Contribution of Activity Tourism High yield segment Spend 45% higher than the average overseas visitor
  8. 8. Overseas Visitors Engaging in Active Pursuits (000s) 2011 776 181 Hiking/ Cross-country walking Golf 113 Angling 178 66 Cycling 72 Water-based Equestrian
  9. 9. Trails Development in Mayo Mayo – WALKING Capital of Ireland Mayo County Walking & Cycling Strategy 2007 Integrated Tourism Planning – Access, facilities, networks Trails Development Officer
  10. 10. Mayo County Walking Partnership Group Sub Committee of Mayo County Development Board Consists of representatives from the following : • HSE West • Mayo County Council • Údaras na Gaeltachta • Mayo Sports Partnership • Fáilte Ireland • Local Leader Companies • Erris Beo • Coillte • Community Forum • Chamber of Commerce
  11. 11. Role of Trails Development Officer • • • • • • • • • • Coordinate the actions of the Mayo County Walking Strategy Work in collaboration with Local Community Groups & local agencies Liaise with local landowners regarding access Identify funding streams / opportunities Bundle and submit funding applications Oversee projects from initiation to completion Work with Tourism Organisations to promote all Mayo Trails Publish information material – Brochures, Maps etc Manage website and social media streams. Attend Trade Shows
  12. 12. Trail Development in Mayo Current Status - 130 Approved Trails Including Linear and National Loop Walks Trail Categories: Woodland, Island, Greenway, Mountain, Coastal & Nature 50% of Trails are Multipurpose
  13. 13. Types of Walking Trails in Mayo •National Loop Walks - 30 •Long Distance National Waymarked Ways - 05 •Greenways - 05 •Slí na Slainte - 05 •Coillte Trails - 08 •Community Trails – 60 •High Level Walks
  14. 14. Key to success of trail development in Co Mayo 1. Permissive Access Agreement 2. Insurance 3. Partnerships
  15. 15. Maintenance of Trails Current Situation: - Local RSS / TUS & FAS - Local Landowners who are in receipt of payments in respect of the walks scheme - Local Community & volunteers - Local Authority Staff
  16. 16. The Burrishoole Loop Walks some remarkable sites and scenery and special interest sites including Burrishoole Friary, Rockfleet Castle and the Salmon Lake, Lough Fiach Burrishoole Abbey Rockfleet Castle Lough Fiach Landscape Photography by Images of Mayo (Eamonn McCarthy)
  17. 17. Mulranny Loop Walk “One of the most beautiful short walks on this Island”.... The Independent Bellacragher Bay from Crúcarragh, Cortún in the distance – Mulranny Loop Walk Old Irish Goats Trawoughter Bay
  18. 18. Achill Island
  19. 19. Inishturk Island
  20. 20. Tourmakeady Loop walk
  21. 21. Clare lake Claremorris
  22. 22. Ceathru Thaidgh
  23. 23. Bonniconlon Trails
  24. 24. Great Western Greenway
  25. 25. Lough Lannagh, Castlebar
  26. 26. Walking – Offers huge tourism opportunities Mulranny Walking Weekend Nov 2010 Castlebar 4 Day walks Burrishoole Walking Festival Old Irish Goat
  27. 27. Walking Festivals & Events • • • • • • • • • Castlebar International 4 Day Walks – 4000 Croagh Patrick Heritage Trail Walking Festival – 600 Achill Walking Festival - 1500 Mulranny Walking Weekends -1000 Westport Walking Festival – 700 Burrishoole Walking Festival – 700 Foxford Walking Festival - 500 Claremorris Walking Weekend – 200 Mayo in Motion Promotion - 1700 Annual Walking Festivals & Events currently attracts up to 11,000 participants annually.
  28. 28. Adventure Activity Events • • • • • • • • • • • • • • • • West of Ireland Womens Mini Marathon - 4000 Gaelforce West – 3000 Sea to Submit – 1500 Ballina Salmon Run Triathlon – 700 Race to Glory - 700 Blacksod / Kilmore Triathlon - 600 Harlequinn Duathlon - 700 The Moy Half Marathon – 500 Mayo Pink Ribbon – 500 Humbert Challenge – 300 Great Western Greenway 10k - 600 Achill Half Maraton -600 Clew Bay Half Marathon - 600 Land of the Giants Duathlon – 400 Ballinrobe Duathlon - 400 Louisburgh Half Marathon – 600 Adventure Activity Events currently attracts up to 16,000 participants annually
  29. 29. National Policy Framework - Cycling • A Strategy for the Development of Irish Cycle Tourism - Sustrans (Failté Ireland, 2006) • Smarter Travel – A Sustainable Transport Future 2009 • National Cycle Policy Framework 2009 • National Cycle Network Scoping Study 2010 • Mayo County Development Plan 2008-2014
  30. 30. European Cycling Tourism Value of European Cycling tourism: €54bn Cycling tourism is particularly popular in Mainland Europe – a key market for growth. Key Markets – UK, Germany, France, Holland Lucrative - Average spend per cycle tourist: €353 per trip EuroVelo – Challenges and opportunities for sustainable tourism. European Parliament
  31. 31. Proposed Euro Velo Routes - 12 Premier Cycle Routes for Europe
  32. 32. Cycle Tourism • A Strategy for the Development of Irish Cycle Tourism - Sustrans (Failté Ireland, 2006)  NATIONAL CYCLE NETWORK  CYCLE HUB TOWNS  OFF ROAD FACILITIES
  33. 33. Sustrans Report RECOMMENDATIONS FOR WEST • CYCLE HUBS:  Westport, Achill, Clifden • LINEAR CYCLE ROUTES:  Galway – Sligo • GREENWAY DEVELOPMENT:  Westport Town / Quay  Westport / Achill
  34. 34. - -EDEN& Achill Cycle Hub - -The-Great-Western-Greenway-
  35. 35. - -EDEN& Westport Cycle Hub - -The-Great-Western-Greenway-
  36. 36. Belmullet Cycle Hub Ceide Fields Ballina MAYO NATIONAL PARK Achill Cycle Hub NATIONAL MUSEUM Westport Cycle Hub Killary / Westport Route Dephi Clifden
  37. 37. Mayo Case Study Great Western Greenway
  38. 38. - -EDEN& - -The-Great-Western-Greenway- Mulranny Newport Achill The Great Western Greenway Westport County Mayo
  39. 39. - -EDEN& - -The-Great-Western-Greenway- Greenway Innovation Key Features • Unique Class Walking & Cycling Facility • World Class Holiday Attraction • Smarter Travel Eco corridor • Unique PARTNERSHIP with local landowners & Business • Enabling platform for innovation, regeneration and enterprise • National Success Story – first Greenway in Ireland • Tremendously popular – 145,000 users in 2011
  40. 40. - -EDEN& - -The-Great-Western-Greenway- Funding Partners Investment €5.7million Funded by: • Dept of Transport, Tourism & Sport • Failté Ireland • Dept of Community, Rural & Gaeltacht Affairs
  41. 41. The Midland -EDEN& - -The-Great-Western-Greenway- Great Western Railway • Built under the Light Railways (Ireland) Act by Arthur Balfour, Chief Secretary for Ireland • New railway would assist Fishing and tourism industries, combat unemployment and poverty which was rife in the West of Ireland. • At construction peak in 1891 there were 1,313 employed who laid 7,000 tons of rail Newport Tunnel Arthur Balfour Newport Viaduct Railway Workers
  42. 42. - -EDEN& - -The-Great-Western-Greenway- • The railway was built by Robert Worthington for £110, 000 and opened in 1894 • The line has impressive engineering (tunnels and viaducts) and passes by some of the most idyllic scenery in Ireland The railway facilitated the decline of the areas population and closed in 1937. • Newport Tunnel The Washing Pool Bridge Bunahowna Newport Viaduct Westport Viaduct
  43. 43. - -EDEN& - DERELICT RAILWAY -The-Great-Western-Greenway- 2009
  44. 44. - 2009 -EDEN& - -The-Great-Western-Greenway- The Great Western Greenway commenced in April 2009 with permissive access from 161 landowners
  45. 45. Pavement Construction
  46. 46. Major Bridge Links
  47. 47. Signs
  48. 48. NRA KILBRIDE
  49. 49. - -EDEN& - -The-Great-Western-Greenway- Great Western Greenway is a major success
  50. 50. Ministerial Visits
  51. 51. Official Openings 2010 and 2011 Phases 1 and 2
  52. 52. Users on Great Western Greenway 140000 120000 100000 80000 PEDESTRIANS 60000 CYCLISTS 40000 20000 0 2010 2011 2012
  53. 53. User Profile (based on survey of 700 users) • All Age categories (38% in 31-49 age bracket) • Predominantly Cyclists (78%) • Origin: (Ireland 84%, Overseas 16% (UK 9%) Ireland - Mayo (30%), Dublin (25%) • Very popular with families (60%) • 54% hired bike • Average daily spend €62/person/day
  54. 54. Amenities Requested • Toilets • Water Stops • Rain Shelters • Seats and Tables • Signs (Distance & Interpretative)
  55. 55. - -EDEN& - -The-Great-Western-Greenway- New Packages – Gourmet Greenway Sean Kelly & his gold medal winning Black Pudding
  56. 56. - -EDEN& - -The-Great-Western-Greenway- Activities along Greenway The Greenway brings these activities together, thereby creating a better package
  57. 57. - -EDEN& - -The-Great-Western-Greenway- New Businesses & Creative Services Electric Escapes provides packaged guided tours around Clew Bay combining culture, food and activity experiences Investment: €5.7m User Numbers: 175,000 users in 2012 Economic Benefit: €7.2 million to local economy (€2.8m - overseas visitors Employment: 38 New Jobs & supporting 56 existing jobs.
  58. 58. New Business & Creative Industries The Blue Bicycle Tea Room, Newport town
  59. 59. New Business & Creative Industries The Greenway Café, Mulranny
  60. 60. New Business & Creative Industries Yvonne’s Cottage, Rosturk, Mulranny
  61. 61. New Business & Creative Industries Greenway Gifts
  62. 62. New Branded Products ”The Greenway has become such a part of Kelly's Butchers that we've created a new pudding just for it… Kelly's Greenway Pudding“ Seán Kelly, Kelly’s of Newport
  63. 63. Cross Selling Activity Packages
  64. 64. Great Western Greenway National & European Awards • EDEN - 2011 recipient of the International European Destination of Excellence award. • LAMA – 2012 winner for best Recreational Facility • LAMA – 2012 winner for best Tourist Attraction • LAMA – nominated for Council of the Year • Meitheal Award Winner 2012 – Great Western Greenway Landowners • The Irish Times InterTradeIreland Innovation Category Award Winner 2012. • CIWEM – 2012 Irish Environmental Award (Chartered institution of Water and Environmental Management • Exemplary Initiative Award by the European Greenways Association
  65. 65. LAMA AWARDS - 2012 Irish Times Innovation Award -2012 Irish Times Innovation Award -2012
  66. 66. -EDEN& - - -The-Great-Western-Greenway- Greenway Destination - Strategic Marketing Plan 2013 2012 2010 Marketing Plan 2011 France NI / UK Germany Market Ireland Great Western Greenway Number Project Type Mulranny Futures / Tourism / Environmental Groups ● ● ● ●               Comments 2011 - 2013 MKTG 0 Marketing; MKTG 1 Develop Walking Brochure MKTG 2 Great Western Greenway Opened & Launched MKTG 3 Develop Walking weekends off-season MKTG 4 Links Between Local Businesses MKTG 5 Christopher Somerville Walking Guidebooks MKTG 6 Irish Times Go Magazine MKTG 7 Outsider Magazine MKTG 8 Outsider Website MKTG 9 Email Walking Groups MKTG 10 Place Walking Brochures in Tourist Offices MKTG 11 Link with Co Council walking officer MKTG 12 Link with Failte Ireland & Tourism Ireland MKTG 13 Promote Walkers welcome with Failte Ireland & Tourism Ireland MKTG 14 Develope a charity event in the domestic Market MKTG 15 Deveope a charity event for the foreign market MKTG 16 Launch a new Mulranny website MKTG 17 Lonely Planet Website & Guidebooks Clew 18 Develope links and advertise withinBlack Pudding MKTG Bay Oysters and routes from Galway & Knock Airports ●                                                   ● Developed as a marketing tool to promote walking in area. Off road cycling trail.Presently from Mulranny to Newport ● Increase tourism to the area during off season ● Essential to enhance tourist stay in the area. Ongoing ● ● Feature in this guidebook as an attractive walking destination           ● ● Link with Anna Connor so to develope and advertise as walking ● ● To benefit from the previously mention strategies develpoed by ● ● Develope a charty walk in aid of Croi in 2011 ●  ● Develope a charity walk in aid of uk and european charity  ● Greenway and goats are good story for this magazine Aug/Sept Issue (walking based) 1/4 page advert 1 Months (aug) advertising on outsider.ie & spoke.ie Email Walking groups Mulranny Walking brochure Distribute current walking brochure Is a walkers welcome destination so promote this on both ●     Advertise on and create vital links within community & tourism Advert in both as this will benefit the international market Broaden knowledge of area to potential visitors
  67. 67. Marketing Innovations
  68. 68. www.Greenway.ie 1 April – 31 August 2013 – 104,955 viewers
  69. 69. Domestic Television Coverage RTÉ ‘Tracks & Trails’ programme April 2010 – 300,000 viewers December 2011 – 340,000 viewers December 2012 – 400,000 viewers
  70. 70. Winning Streak – National Lottery Programme
  71. 71. PRINT MEDIA
  72. 72. Mayo in Motion Promotion • Walking Leader Training • Walking & Clycling Leadership Training • Engage with local groups in terms of organising both walking & cycling events. • Nordic Walking Demonstrations • Fit walking Clinics • Walking Seminar • Feature some of the local trails now available • Promote www.mayotrails.ie
  73. 73. The Adventure Weekend at the RDS
  74. 74. Websites
  75. 75. 1. Adventure Tourism – Cycling & Walking 2. Trail Development in Mayo 3. Great Western Greenway 4. Next Steps
  76. 76. GREEN PATROL ACTIVITY SERVICES CENTRE - MULRANNY Toilets and Shower Facilities, Customer Services, interpretation, Green Patrol
  77. 77. Wild Atlantic Trail – Westport/Delphi/Leenaun
  78. 78. Belmullet Cycle Hub Ceide Fields MAYO NATIONAL PARK Achill Cycle Hub Westport Cycle Hub Killary / Westport Route
  79. 79. Suspended Rope Bridges
  80. 80. Kapalua Suspension Bridge
  81. 81. Mayo Adventure Bridge
  82. 82. Blueway – Pilot Project
  83. 83. The Blue Way Stills A trail along the coastline that links water recreational activities. These include; kayaking, snorkeling, surfing, stand up paddle boarding, sailing, fishing A Brand and product to marketing Ireland as a world class destination to experience water trail Variety of marine life and experiences Variety of historic and culture experiences
  84. 84. Wild Atlantic Way Malin Head – Kinsale 2,00km
  85. 85. Thank You
  86. 86. Contact Details: Anna Connor Walking & Cycling Development Officer Mayo County Council Cedar Building Moneen Castlebar Co Mayo Tel: 094 9047545 Email: aconnor@mayococo.ie Web: www.mayotrails.ie

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