Aspects Of Social Influence 3
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Aspects Of Social Influence 3






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    Aspects Of Social Influence 3 Aspects Of Social Influence 3 Presentation Transcript

    • Aspects of Social Influence
    • Group formation
      • Why do we divide into groups?
      • Which groups do you belong to?
    • Social Identity Theory (Tajfel, 1978)
      • Individuals strive to achieve or maintain a positive self image.
      • Personal Identity – personal traits, relationships, etc.
      • Social Identity – We have several social identities depending on groups we belong to.
      • Positive group – positive self identity
    • Social Identity Theory
      • We focus on the characteristics which enable our group to come out on top.
      • We assess our own groups worth by comparing it with others.
      • This lies at the heart of prejudice.
    • Social Identity Theory
      • Is crime a response to a negative self-identity?
      • Gangs – looking for new ways to achieve a positive self image?
    • Conformity
    • Conformity
      • Yielding to group pressure.
      • Why do people Conform?
    • Conformity – Deutch & Gerard (1955)
      • Informational Influence: We are uncertain when we face ambiguous situations – we look to others to help us to perceive stimulus correctly.
      • Normative Influence: We need acceptance from other people – to make a good impression. We conform to gain social approval and avoid rejection.
    • Conformity
      • Not considered to be a “conforming personality
      • However,
      • Women tend to conform more than men.
      • People conform to satisfy their need for social approval.
    • Obedience
      • Different from conformity because we are being ordered or instructed to do something.
      • Someone in authority influencing another person.
    • Genocide occurs for the following three reasons
      • Authorisation: ie obeying orders from legitimate authorities.
      • Routinisation : The massacre becomes a matter of routine, a mechanical or highly programmed operation.
      • Dehumanisation : Reducing the victims to something less than human allows the suspension of the usual moral prohibition on killing.
    • Leadership
      • What makes a good leader?
      • There has always been a quest for the qualities that make a good leader.
      • Stodgill (1974) – “Leaders tend to be slightly more intelligent, self-confident, dominant, sociable and achievement orientated more than followers; they tend to be older, more experienced and taller”.
    • Two different types of leader
      • Appointed: Leader assigned by external authority.
      • Emergent: Leader achieves his or her authority from the group members.
    • Crowd Behaviour
      • When an individuals identity is lost in a mass of people the person is said to be “DE-INDIVIDUATED”
      • Group members do not pay attention to others as individuals and they do not feel singled out by others – they have merged with the group and have lost their individuality.