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J.Ed Marston: Marketing Tips for Small Business

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    J.Ed Marston: Marketing Tips for Small Business J.Ed Marston: Marketing Tips for Small Business Presentation Transcript

    • CHATTANOOGA CAN DO
    • Marketing for Small Business M k i f S ll B i and How the Chamber Helps
    • Make the Most of Being Small Make the Most of Being Small Your small business… • is close to your customers (personal touch). • i l l ti is a local option.   • is an underdog/represents American Dream. • is able to focus where competition is low. • i is __________________________.
    • Know Your Customer Create profiles of your best customers… • Demographics and psychographics y • What do they do for fun?   • Media use? Events attended ? Causes? • How do they decide what to buy? • Whom do they imitate? Who do they trust? • What problems are they struggling to solve?
    • Know How to Reach Your Customers Know How to Reach Your Customers Use your insights to reach them… • through the media they consume.  • at events they attend at events they attend.   • as personally as possible. • via points of sale that appeal to them. • by solving their special problems by solving their special problems.
    • How the Chamber Helps How the Chamber Helps Membership is your local credentials… Customers are 44% more favorable toward  Chamber Members.   Chamber Members y y Customers are 63% more likely to buy  from Chamber Members.
    • Build your Chamber network Build your Chamber network • Ch b C Chamber Councils  il • PowerConnect • Ambassadors • Buy from Chamber mbrs at tell them so Buy from Chamber mbrs at tell them so • Other volunteer opportunities
    • The Chamber s On line platforms The Chamber’s On‐line platforms • On line business directory On‐line business directory   • Click ‘N Save Coupons Click  N Save Coupons
    • Utilize Social Networking  (if it makes sense) (if i k ) • Chamber Facebook groups Chamber Facebook • Twitter @ChamberJED, EdieChambers Twitter @ChamberJED, EdieChambers
    • Leveraging the Chattanooga Chamber Leveraging the Chattanooga Chamber Publications for Promotion & Prospecting… • Trend  • Resource & Resource &  Relocation Guide • Bottomlines
    • Utilize the Chattanooga Chamber Utilize the Chattanooga Chamber Public Relations (Earned Media)… • Ribbon cuttings  • Milestones/Hires/Promotions   • Share Your Expertise Stories p • Industry insight for your customers
    • How the Chattanooga Chamber Helps How the Chattanooga Chamber Helps Awards Offer PR and Credibility… • Small Business Awards  • Kruesi Award Kruesi Award   • Nautilus Awards • Awards by other organizations
    • Questions? J.Ed. Marston VP Marketing & Communications jmarston@chattanoogachamber.com (423) 763‐4347 (423) 763‐4347
    • CHATTANOOGA CAN DO