Your SlideShare is downloading. ×
J.Ed Marston: Marketing Tips for Small Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

J.Ed Marston: Marketing Tips for Small Business

654
views

Published on

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
654
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CHATTANOOGA CAN DO
  • 2. M k i f S ll B iMarketing for Small Business and How the Chamber Helps
  • 3. Make the Most of Being SmallMake the Most of Being Small Your small business… • is close to your customers (personal touch). i l l ti• is a local option.   • is an underdog/represents American Dream. • is able to focus where competition is low. i• is __________________________.
  • 4. Know Your Customer Create profiles of your best customers… • Demographics and psychographics • What do they do for fun?  y • Media use? Events attended ? Causes? • How do they decide what to buy? • Whom do they imitate? Who do they trust? • What problems are they struggling to solve?
  • 5. Know How to Reach Your CustomersKnow How to Reach Your Customers Use your insights to reach them… • through the media they consume.  • at events they attend• at events they attend.   • as personally as possible. • via points of sale that appeal to them. • by solving their special problemsby solving their special problems.
  • 6. How the Chamber HelpsHow the Chamber Helps Membership is your local credentials… Customers are 44% more favorable toward  Chamber MembersChamber Members.   Customers are 63% more likely to buy y y from Chamber Members.
  • 7. Build your Chamber networkBuild your Chamber network Ch b C il• Chamber Councils  • PowerConnect • Ambassadors • Buy from Chamber mbrs at tell them soBuy from Chamber mbrs at tell them so • Other volunteer opportunities
  • 8. The Chamber’s On‐line platformsThe Chamber s On line platforms • On line business directory• On‐line business directory   • Click ‘N Save CouponsClick  N Save Coupons
  • 9. Utilize Social Networking  (if i k )(if it makes sense) • Chamber Facebook groups• Chamber Facebook groups • Twitter @ChamberJED, EdieChambersTwitter @ChamberJED, EdieChambers
  • 10. Leveraging the Chattanooga ChamberLeveraging the Chattanooga Chamber Publications for Promotion & Prospecting… • Trend  • Resource &Resource &  Relocation Guide • Bottomlines
  • 11. Utilize the Chattanooga ChamberUtilize the Chattanooga Chamber Public Relations (Earned Media)… • Ribbon cuttings  • Milestones/Hires/Promotions   • Share Your Expertise Storiesp • Industry insight for your customers
  • 12. How the Chattanooga Chamber HelpsHow the Chattanooga Chamber Helps Awards Offer PR and Credibility… • Small Business Awards  • Kruesi AwardKruesi Award   • Nautilus Awards • Awards by other organizations
  • 13. Questions?Questions? J.Ed. Marston VP Marketing & Communications jmarston@chattanoogachamber.com (423) 763‐4347(423) 763‐4347
  • 14. CHATTANOOGA CAN DO