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Csg international jim benz_final_distribution

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  • 1. Effectively Monetizing Video Content Over the Internet in North America 5 March 20121 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 2. Introduction  Jim Benz, Vice President Business Development  20+ Years Cable Experience  6+ Years in Digital Content2 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 3. Today’s Topics Introductions – CSG International CSG’s Cable Experience and Pay TV Market Trends CSG’s Online/Digital Media Division Latest technologies to monetize video content over Internet. Case Studies: • Monetizing Video Content Over the Internet in North America CSG in Russia/CIS3 © 2011 CSG Systems International, Inc. Confidential and Proprietary Content Direct
  • 4. CSG International – Publicly traded (CSGS) – 2nd largest BSS provider worldwide with 500+ clients – Interact with 45M consumers every day – Process $4B+ monthly financial transactions – 36 offices in 24 countries around the globe – Serving tier 1 brands across the globe EMEA APAC AMERICAS4 © 2011 CSG Systems International, Inc. Confidential and Proprietary Content Direct
  • 5. Cable/Satellite/Broadband Experience  Ranked no. 1 in North American cable billing market  Clients include top NA Cable and Satellite companies including Comcast, TW Cable, Dish & Charter  Strong client focus, R & D investment  Long term customers5 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 6. CSG CustomersExample of supported Cable/Satellite/Broadband Service Providers  Support customers at all levels (Tier 1, 2 and 3)  30 Cable/Satellite/Broadband customers  Largest provider serving ~16 million subscribers  Smallest provider serving ~10,000 subscribers 6 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 7. Pay TV Market Trends Economic Slowdown Impact • Delay of countries moving to digital • Increasing opportunity for Pay-TV operators New Competition • Telcos, OTT providers, Content Aggregators, Content Creators Rapidly Changing Customer Expectations • Customer centric, devices, “a la carte” programming • Audience demographics = younger audiences7 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 8. Pay TV Market Trends (continued) Video Content Convergence • Merging content from shows and internet industry • Online video, Mobile video, TV Everywhere • Advance Advertising: Digital, Targeted, Product Placement, Brand- funded programming Devices are an extension of the user experience • Devices enable customers to watch quality video anytime/anywhere8 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 9. Global Video Market Trends 1. Video Competition is rising 2. Tablets and mobile devices are changing the way customer consume video 3. Technology has made online video viable9 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 10. Over the Top Today Delivers Over the Top… Content from the Cloud10 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 11. Content DirectDigital Content Monetization • Broadband &Mobile Content Monetization Platform • Subscriber, Content & Commerce Management • PCI, SSAE16, Safe Harbor certified • Delivered as SaaS or Dedicated Enterprise Models11 © 2011 CSG Systems International, Inc. Confidential and Proprietary Copyright 2011 Proprietary & Confidential to CSG International Content Direct
  • 12. Technology needed: Effectively monetize video content over the Internet12 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 13. Content DirectPremium Digital Content Management &MonetisationDigital Content SupportedVideo (VOD & Live), Games, Digital Books, Music, etc.Models SupportedCommerce – Advertising – MerchandisingDevices SupportedTablets – Mobile – Connected STB and TVs – PC/MacGlobal SupportMulti-Language – Multi-Currency – Global Taxing 13 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 14. How Content Direct can help14 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 15. Content Direct “Smart” Locker iPad Silverlight Content Direct “Smart” Locker Device Content Direct DRM Profile Access Policies Keys Credentials Locker RTMP/E & Security Entitlements AES PlayReady Profile Access 2 DRM DRM DRM Subscriber Apple Adobe Microsoft Subscriptions Video Video Video Device Authentication Registered Devices Format Format FormatContent Direct Content Management Content Direct Subscriber Management 15 © 2011 CSG Systems International, Inc. Confidential and Proprietary Copyright 2011 Proprietary & Confidential to CSG International Content Direct
  • 16. Content Marketplace Results Moved traditional broadcast video to create new online revenue streams Created new customer opportunities by syndicating content to partner sites and social media (Facebook) Video content available across iPhones, iPads, android devices, tablets and internet connected TVs Content is protected via DRM policies Video experience is HD quality17 © 2011 CSG Systems International, Inc. Confidential and Proprietary FOR INTERNAL USE ONLY Copyright 2011 Proprietary & Confidential to CSG Systems Content Direct
  • 17. Case Studies: Effectively Monetizing Video Content in North America18 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 18. Why US Companies Choose Content Direct? 1. Experience and High Functionality 2. Time to Market 3. Robust Full Suite solution or Components 4. Low CapEx19 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 19. Paramount UV Video Store20 © 2011 CSG Systems International, Inc. Confidential and Proprietary Copyright 2011 Proprietary & Confidential to CSG Systems Content Direct
  • 20. Sony Pictures21 © 2011 CSG Systems International, Inc. Confidential and Proprietary 21 Copyright 2012 Proprietary & Confidential to CSG International
  • 21. NBC Universal Sports – Live Sports Storefront Model • Live and On Demand Sports • Single Subscription Tier did not work • Micro Subscription around affinity • Pay Per Event saw dramatic uptick • Promo to Subscription Migration • Package/ Bundle Upsell Content Direct Components • Subscriber Management • Content Management • Commerce Management • Ad Management • Web Service Integration • Content Metadata Ingest22 © 2011 CSG Systems International, Inc. Confidential and Proprietary Copyright 2011 Proprietary & Confidential to CSG International Content Direct
  • 22. Social Network Storefront Model • Event-based transactions • Leverage Facebook Identity, Social Graph, Likes, Share & Facebook Credits • Rental / Purchase Models • Streaming Content Content Direct Components • Subscriber Management • Content Management • Commerce Management • Linked Identity / SSO (Facebook) • Coupons, Promotions • Video Player / DRM23 © 2011 CSG Systems International, Inc. Confidential and Proprietary Copyright 2011 Proprietary & Confidential to CSG International Content Direct
  • 23. OnLive - Gaming Storefront via Web Services Model • Subscription Gaming Model • Passes, Promos, Trials, Coupons • Physical & Virtual Goods • In Game Purchase Content Direct Components • Subscriber Management • Content Management • Commerce Management • Web Service Integration • Physical Goods • International Footprint24 © 2011 CSG Systems International, Inc. Confidential and Proprietary Copyright 2011 Proprietary & Confidential to CSG International Content Direct
  • 24. Russia & CIS25 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 25. CSG Investment in Russia/CIS CSG Office and staff in Russia/CIS Successful implementations in Russia/CIS countries since 2003 Expanding CSG Partner teams in the region Content Direct Product localized for Russia26 © 2011 CSG Systems International, Inc. Confidential and Proprietary FOR INTERNAL USE ONLY Copyright 2011 Proprietary & Confidential to CSG Systems Content Direct
  • 26. Russia/CIS Localized Product Example27 © 2011 CSG Systems International, Inc. Confidential and Proprietary FOR INTERNAL USE ONLY Copyright 2011 Proprietary & Confidential to CSG Systems Content Direct
  • 27. Russia/CIS Localized Product Example28 © 2011 CSG Systems International, Inc. Confidential and Proprietary FOR INTERNAL USE ONLY Copyright 2011 Proprietary & Confidential to CSG Systems Content Direct
  • 28. Russia/CIS Localized Product Example29 © 2011 CSG Systems International, Inc. Confidential and Proprietary FOR INTERNAL USE ONLY Copyright 2011 Proprietary & Confidential to CSG Systems Content Direct
  • 29. Russia/CIS Localized Product Example30 © 2011 CSG Systems International, Inc. Confidential and Proprietary FOR INTERNAL USE ONLY Copyright 2011 Proprietary & Confidential to CSG Systems Content Direct
  • 30. The Russian Market Opportunity31 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 31. Russian Market Trends Small video on demand (VOD) usage/revenue for cable/IPTV operators ( < 5%) Very limited multi-device support (Video content available across iPhones, iPads, android devices, tablets and internet connected TVs) Operators are building a new generation of Content Distribution platforms High Speed internet becomes more and more available in large cities across Russia ( ADSL, Wimax,3G). LTE will be rolled over starting from 2012. Accelerated adoption of smartphones , tablets and mobile laptops creates a big audience for Video Content over Web32 © 2011 CSG Systems International, Inc. Confidential and Proprietary FOR INTERNAL USE ONLY Copyright 2011 Proprietary & Confidential to CSG Systems Content Direct
  • 32. Perfect Opportunity for Digital Content  The Market is in complete disruption as over the Top Services are entering the marketplace.  Technology can now support quality digital experiences • Over-the-top models have aggressively moved into the marketplace.  Market for premium digital content is increasing globally - Driven by consumer expectations tablets, video, 3G  Customers want content everywhere, all of the time…and will pay for quality content, unique content and experiences33 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 33. Your Opportunity for Digital Content  Improves “Stickiness” with your client base • Unique experiences, Bundling of services  Strengthens your long-term position with customers fights “dumb-pipe” syndrome  Additional Revenue opportunity with current customers • And competitors customers! The time is now!34 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 34. Thank You! Jim Benz, Vice President Business Development jim.benz@csgi.com Leonid Belsky, Business Development Director, Russia & CIS leonid.belsky@csgi.com CSG Office ( Russia/CIS) Phone: +7 495 225 8684 I Fax: +7 495 225 8500 Building 4, 4th Lesnoy Lane, Moscow, 12504735 © 2011 CSG Systems International, Inc. Confidential and Proprietary
  • 35. Thank You! CSG Office: +7 495 225 8684 I Fax: +7 495 225 8500 Building 4, 4th Lesnoy Lane, Moscow, 12504736 © 2011 CSG Systems International, Inc. Confidential and Proprietary