• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Act biggam
 

Act biggam

on

  • 542 views

 

Statistics

Views

Total Views
542
Views on SlideShare
319
Embed Views
223

Actions

Likes
0
Downloads
13
Comments
0

3 Embeds 223

http://connectedtv-forum.com 188
http://connectedtv-forum-2012.com 32
http://cl196502.tmweb.ru 3

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Act biggam Act biggam Presentation Transcript

    • Connected TV : how European broadcasters are responding to the legal and commercial challenges Moscow, March 2012
    • 2
    • 3
    • What we do : (1) Develop business relations among broadcasters; (2) Representation of member companies at the EU/international institutions • Advertising • Public television • Copyright • Digital • Freedom of the Media (3) “Voice of European television” in communicating key trends 4
    • Connected TV : what is it? 5
    • Connected TV : Why is this such a challenge?• Pace of change• Impact on value chain• Commercialisation of the schedule• Regulatory questions… and how should broadcasters respond? 6
    • 7
    • Pace of change • State of TV today : viewing, advertising, and pay revenues are all holding up … underpinned by viewers’ demand for content • High level of innovation and risk-taking among commercial broadcasters• Connected TV needs to be seen in context of proliferation ofplatforms – which will be most consumer-friendly? 8
    • Impact on value chain • New entrants are a fact of life – European TV has grown from 47 to 9000 “channels” in twenty years; • But Connected TV is more than “some more television channels”; • Could allow manufacturers access to revenue (after sale) and potentially at least encourage the entry of vertically-integrated global players … raises the key issue of who controls the last section of the chain? 9
    • Commercialisation of schedule• Single most important strategic question : who can earn revenue from the [broadcasters’] content and relationship with viewers?• Never called into question in any previous new platform – might connected TV be different?• Which impacts on … 10
    • Legal/Regulatory Questions • These issues are often debated in a context of micro- management (“how many minutes of advertising?” “what criteria for a broadcasting licence?”); • Connected TV potentially goes beyond this to the heart of how broadcast media are regulated : i.e., the notion of editorial responsibility for all on on-screen output; • How do operators, regulators and indeed society react if that responsibility can no longer be guaranteed? • Hence need for fundamental rethink not “amendment” of laws • “If the TV screen is just one among many portals, if the same moving images, apps and services can be used on different devices … that is also a challenge for media regulation” 11
    • How should broadcasters react?• Vital to remain open to new forms of distributing content and to respect competition law;• What matters here : • protection of the signal; • anti-piracy provisions • commercialisation of the schedule• One approach : French broadcasters’ charter• But in the end, the consumer will decide… 12
    • 13
    • Thank you! Questions?Contact: ACTAssociation of Commercial Television in EuropeRue Joseph II, 9-13, BE - 1000 BrusselsTel: + 32 2 736 00 52 - Fax: + 32 2 735 41 72www.acte.beRoss BiggamDirector Generalrb@acte.be