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A guide to Twitter: The basics David Somerville November 2011 @southcoastdavid @a1surf
Why use Twitter? <ul><li>Boost website traffic </li></ul><ul><li>Creates a community  </li></ul><ul><li>Quick and easy Cus...
The basics: Profile Picture <ul><li>Select a clear profile pic that will be readable </li></ul><ul><li>or noticeable when ...
The basics: Background <ul><li>You can replace the default ‘blue sky and clouds’ Twitter </li></ul><ul><li>background with...
The basics: Mentions <ul><li>You can see people talking about you by  </li></ul><ul><li>clicking the ‘Mentions’ tab on you...
The basics: Direct Messages (DM) <ul><li>If someone is following you (and you are following  </li></ul><ul><li>them) you c...
Tweeting: Content <ul><li>As with all social media, it’s important to post up a mixture of content.  </li></ul><ul><li>Due...
Tweeting: Content (cont.) <ul><li>As part of the ‘twitter etiquette’, it’s a good </li></ul><ul><li>idea to thank people i...
Tweeting: Shortening Links <ul><li>Twitter now automatically shorten links (to </li></ul><ul><li>19 characters) if you twe...
Tweeting: Hastags # <ul><li>Hashtags are basically a way of tagging your tweets so that </li></ul><ul><li>they can be more...
Tweeting: Hastags Gone Bad <ul><li>Hastags can be used badly too…Here’s </li></ul><ul><li>Habitat’s blatant spamming misus...
Tweeting: Hastags Gone Bad <ul><li>This resulted in hundreds of angry tweets from </li></ul><ul><li>people… </li></ul>So t...
Tweeting: Hastags Gone Bad <ul><li>What could they have done instead? </li></ul><ul><li>Replied to each person who tweeted...
Tweeting: Retweeting (RT) <ul><li>Retweeting is when you share someone’s tweet with your followers by  </li></ul><ul><li>c...
Tweeting: Tag people <ul><li>Tag people in your tweets – when tweeting about a particular story, </li></ul><ul><li>event, ...
Building followers: Follow the crowd <ul><li>One simple step is to follow more people (who are relevant to your </li></ul>...
Building followers: Follow the crowd <ul><li>There are also options in the ‘Advanced Search’ to help you. </li></ul><ul><l...
Building followers: Off-Twitter promotion <ul><li>In order to help build your follower it’s worth promoting your Twitter <...
Building followers: Create lists <ul><li>On Twitter you can create lists of people you follow and name them. By </li></ul>...
Monitoring: Searching <ul><li>As well as getting into the habit of tweeting regularly, it’s also </li></ul><ul><li>importa...
Monitoring: Searching <ul><li>You can use the search functions in twitter or the third party services </li></ul><ul><li>(l...
Monitoring: Replying <ul><li>It’s crucial that if people are talking about you on twitter that you reply </li></ul><ul><li...
Good Twitter Customer Service <ul><li>One excellent example of good customer </li></ul><ul><li>service on Twitter is the A...
Monitoring: Track it! <ul><li>Just as you are (or should) be doing with any content you post on </li></ul><ul><li>Facebook...
Twitter Tools <ul><li>Here’s a selection of tools that will help you with your tweeting… </li></ul><ul><li>Tweetdeck.com <...
Twitter Tools <ul><li>Topsy.com  </li></ul><ul><li>Real-time search for twitter (and G+ in beta) to see who has been </li>...
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A Guide To Twitter: The Basics

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Transcript of "A Guide To Twitter: The Basics"

  1. 1. A guide to Twitter: The basics David Somerville November 2011 @southcoastdavid @a1surf
  2. 2. Why use Twitter? <ul><li>Boost website traffic </li></ul><ul><li>Creates a community </li></ul><ul><li>Quick and easy Customer Service (get feedback) </li></ul><ul><li>Make friends, build business contacts and networks </li></ul><ul><li>Get news, information, content ideas </li></ul><ul><li>SEO benefits – link building </li></ul>
  3. 3. The basics: Profile Picture <ul><li>Select a clear profile pic that will be readable </li></ul><ul><li>or noticeable when small. </li></ul><ul><li>For Twitter you can use animated gifs as </li></ul><ul><li>avatars, so these can look good and attract </li></ul><ul><li>attention. </li></ul>
  4. 4. The basics: Background <ul><li>You can replace the default ‘blue sky and clouds’ Twitter </li></ul><ul><li>background with your own customised one. </li></ul><ul><li>Make it simple and a statement. One thing to bear </li></ul><ul><li>in mind is that the main columns can hide anything </li></ul><ul><li>that’s central, so get around this by using the space to the </li></ul><ul><li>left and right. </li></ul><ul><li>Remember the background is static, not linked, but you can </li></ul><ul><li>display all sorts of information on it. </li></ul>
  5. 5. The basics: Mentions <ul><li>You can see people talking about you by </li></ul><ul><li>clicking the ‘Mentions’ tab on your Twitter </li></ul><ul><li>home page. </li></ul><ul><li>To mention someone on twitter by </li></ul><ul><li>appending their twitter name with ‘@’ </li></ul>
  6. 6. The basics: Direct Messages (DM) <ul><li>If someone is following you (and you are following </li></ul><ul><li>them) you can choose to send a private ‘Direct </li></ul><ul><li>message’ to them. This is the same as a normal </li></ul><ul><li>tweet in terms of character restriction, but it’s not </li></ul><ul><li>public. </li></ul><ul><li>This is useful if you want to ask someone a </li></ul><ul><li>question without your followers seeing, i.e. </li></ul><ul><li>approach them about supplying a competition </li></ul><ul><li>prize etc. </li></ul>
  7. 7. Tweeting: Content <ul><li>As with all social media, it’s important to post up a mixture of content. </li></ul><ul><li>Due to twitter’s restriction of 140 characters, it is used a lot just for </li></ul><ul><li>quick text updates or observations, but it’s worth also doing things such </li></ul><ul><li>as: </li></ul><ul><li>Include links (back to your site or others) </li></ul><ul><li>Include photos or videos </li></ul><ul><li>Ask a question </li></ul><ul><li>Join a conversation by giving your thoughts/advice </li></ul><ul><li>Topical related content </li></ul><ul><li>Discount codes/offers </li></ul><ul><li>Create hash tagged topics </li></ul><ul><li>Run competitions/games </li></ul>
  8. 8. Tweeting: Content (cont.) <ul><li>As part of the ‘twitter etiquette’, it’s a good </li></ul><ul><li>idea to thank people if they have </li></ul><ul><li>recommended you or said something </li></ul><ul><li>positive. </li></ul><ul><li>Rewards – if you know it’s a birthday of one </li></ul><ul><li>of your influential followers then why not </li></ul><ul><li>send them a present? </li></ul>
  9. 9. Tweeting: Shortening Links <ul><li>Twitter now automatically shorten links (to </li></ul><ul><li>19 characters) if you tweet that way. </li></ul><ul><li>And if using Tweetdeck or other third-party </li></ul><ul><li>sites they use bitly or tiny services. </li></ul>
  10. 10. Tweeting: Hastags # <ul><li>Hashtags are basically a way of tagging your tweets so that </li></ul><ul><li>they can be more easily found by people searching for </li></ul><ul><li>specific keywords. </li></ul><ul><li>You simply use a ‘#’ before the word you want to make a </li></ul><ul><li>hashtag. If you’re using more than one word then DON’T </li></ul><ul><li>put spaces between them. </li></ul><ul><li>By using a site such as hashtags.org you can find popular </li></ul><ul><li>hashtags related to your subject. Or you can make up your </li></ul><ul><li>own. </li></ul>
  11. 11. Tweeting: Hastags Gone Bad <ul><li>Hastags can be used badly too…Here’s </li></ul><ul><li>Habitat’s blatant spamming misuse… </li></ul>
  12. 12. Tweeting: Hastags Gone Bad <ul><li>This resulted in hundreds of angry tweets from </li></ul><ul><li>people… </li></ul>So they deleted the posts and replaced them…but the posts will always remain there on Twitter Search!
  13. 13. Tweeting: Hastags Gone Bad <ul><li>What could they have done instead? </li></ul><ul><li>Replied to each person who tweeted and apologised </li></ul><ul><li>Apologised in person </li></ul><ul><li>Offered discounts as an apology </li></ul><ul><li>Asked what information, offers etc people want </li></ul><ul><li>Responded quickly to deal with it </li></ul>Case Study from Social Media Today
  14. 14. Tweeting: Retweeting (RT) <ul><li>Retweeting is when you share someone’s tweet with your followers by </li></ul><ul><li>clicking Retweet or RT. </li></ul><ul><li>They will see you have done this and some people will thank you for it </li></ul><ul><li>directly. And they may follow you back as well. </li></ul><ul><li>It’s good to RT as well as posting your own content, as it helps prove </li></ul><ul><li>your respectability in that area. </li></ul><ul><li>When you RT something it’s often an idea (space permitting) to add a </li></ul><ul><li>brief note at the front (i.e. “Really useful article” or “Great advice </li></ul><ul><li>from…”). </li></ul>
  15. 15. Tweeting: Tag people <ul><li>Tag people in your tweets – when tweeting about a particular story, </li></ul><ul><li>event, brand, person etc you can ‘tag’ them in your tweet by using their </li></ul><ul><li>name, i.e. @ThePonyClub. </li></ul><ul><li>Not only should the person see you have tagged them which may earn </li></ul><ul><li>you a RT – but also their followers may see your tweet, which can gain </li></ul><ul><li>you followers (and possible RTs). </li></ul><ul><li>An example is @ThePonyClub. They have nearly 4,000 followers, most </li></ul><ul><li>of whom you would expect are ‘horsey’, therefore they are all potential </li></ul><ul><li>good followers for @horsemart. </li></ul>
  16. 16. Building followers: Follow the crowd <ul><li>One simple step is to follow more people (who are relevant to your </li></ul><ul><li>industry) and a percentage of them will follow you back. </li></ul><ul><li>To find out who to follow you can… </li></ul><ul><li>Use Twitter’s built-in ‘Who to follow’. This suggests a list of people you could follow, based on your interests, tweets etc. </li></ul><ul><li>Use Twitter’s ‘Search’ – you can enter keywords related to your </li></ul><ul><li>industry and it will suggest people who match them. Use the controls of “near:[location]” and “within:[miles]mi” to target this if better for your brand. </li></ul>
  17. 17. Building followers: Follow the crowd <ul><li>There are also options in the ‘Advanced Search’ to help you. </li></ul><ul><li>When you have found someone who you want to follow you can also </li></ul><ul><li>then browse who they follow and their followers, then just pick out the </li></ul><ul><li>ones you want to follow. </li></ul><ul><li>Other third-party tools can be good for seeing who to follow as well. </li></ul><ul><li>Tools like SocialBro can show you how influential or important people </li></ul><ul><li>are and how many followers they have. </li></ul>
  18. 18. Building followers: Off-Twitter promotion <ul><li>In order to help build your follower it’s worth promoting your Twitter </li></ul><ul><li>account in other places too. </li></ul><ul><li>This includes on your main site, in enewsletters, print ads etc. Twitter </li></ul><ul><li>itself has a number of buttons you can add: </li></ul><ul><li>https://dev.twitter.com/docs/twitter-for-websites </li></ul><ul><li>One note though is to try and give people a reason WHY they should </li></ul><ul><li>follow you. </li></ul><ul><li>For example, don’t just say “Follow us on twitter”, but instead expand </li></ul><ul><li>with “Follow us on twitter for all the latest horse owning and riding </li></ul><ul><li>advice, news and more”. </li></ul>
  19. 19. Building followers: Create lists <ul><li>On Twitter you can create lists of people you follow and name them. By </li></ul><ul><li>making these Public, other twitter users can then find your lists and </li></ul><ul><li>follow those, which helps to show you as an authority and spreads your </li></ul><ul><li>profile virally. </li></ul><ul><li>For example on Horsemart we could create a list for ‘Professional </li></ul><ul><li>riders’ or ‘Celebrity horse owners’. </li></ul><ul><li>Create lists you think other people would find useful. </li></ul><ul><li>You can do this on Twitter or even on Tweetdeck </li></ul>
  20. 20. Monitoring: Searching <ul><li>As well as getting into the habit of tweeting regularly, it’s also </li></ul><ul><li>important to frequently monitor what people are saying about you on </li></ul><ul><li>Twitter. </li></ul><ul><li>The simplest way is to use the ‘Mentions’ tab on twitter itself – this will </li></ul><ul><li>then list everyone who has mentioned you using your “@xxxxx” name. </li></ul><ul><li>It’s worth also searching for your name or even misspellings of it (i.e </li></ul><ul><li>Friday ad, fridayad etc) so you can check those tweets where you </li></ul><ul><li>weren’t mentioned directly. </li></ul>
  21. 21. Monitoring: Searching <ul><li>You can use the search functions in twitter or the third party services </li></ul><ul><li>(like Tweetdeck). </li></ul><ul><li>It’s also useful to do regular searches for important keywords in your </li></ul><ul><li>industry or competitors (you can obviously “follow” competitor </li></ul><ul><li>updates, but do so from a personal account if you don’t want them to </li></ul><ul><li>know!). </li></ul>
  22. 22. Monitoring: Replying <ul><li>It’s crucial that if people are talking about you on twitter that you reply </li></ul><ul><li>as soon as possible. </li></ul><ul><li>It’s also important that if they have negative feedback or are slating you </li></ul><ul><li>that you deal with it politely – if necessary ask people to email or </li></ul><ul><li>message you privately to avoid an online discussion. </li></ul><ul><li>If you think that the people posting are spammers or trolls then it’s fine </li></ul><ul><li>not to reply! And if they are proper spam then block/report them. </li></ul>
  23. 23. Good Twitter Customer Service <ul><li>One excellent example of good customer </li></ul><ul><li>service on Twitter is the Airline JetBlue </li></ul><ul><li>(@jetblue)… </li></ul>They ensure they respond quickly and in a friendly way to every tweet that mentions them. This has lead to hundreds of positive mentions on Twitter from people who they have helped and direct ticket sales increases.
  24. 24. Monitoring: Track it! <ul><li>Just as you are (or should) be doing with any content you post on </li></ul><ul><li>Facebook etc, you should use Google’s trackable link building tool. </li></ul><ul><li>Simply list ‘Twitter’ as the Source and ‘Social’ as the Medium. </li></ul><ul><li>You may find that the type of content you use works better for one </li></ul><ul><li>social channel than another. </li></ul>
  25. 25. Twitter Tools <ul><li>Here’s a selection of tools that will help you with your tweeting… </li></ul><ul><li>Tweetdeck.com </li></ul><ul><li>Hootsuite.com </li></ul><ul><li>Use these as desktop or web apps (or mobile) to tweet from, schedule </li></ul><ul><li>tweets, create searches/monitoring etc. Both allow multiple account </li></ul><ul><li>use. </li></ul><ul><li>SocialBro </li></ul><ul><li>A new Chrome app that allows you to access a whole host of info </li></ul><ul><li>about your account, your followers etc </li></ul><ul><li>Followerwonk.com </li></ul><ul><li>Find users with similar interests by searching their bios </li></ul>
  26. 26. Twitter Tools <ul><li>Topsy.com </li></ul><ul><li>Real-time search for twitter (and G+ in beta) to see who has been </li></ul><ul><li>tweeting about specific keywords. </li></ul><ul><li>You can set up email alerts too which is handy for monitoring of your </li></ul><ul><li>brand name. </li></ul><ul><li>Backgrounds </li></ul><ul><li>Here’s two useful links with more information: </li></ul><ul><li>http://www.makeuseof.com/tag/create-twitter-background-photoshop/ </li></ul><ul><li>http://edigitales.org/making-twitter-background-things-you-need-to-know/ </li></ul>
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