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A Guide To Twitter: The Basics
 

A Guide To Twitter: The Basics

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    A Guide To Twitter: The Basics A Guide To Twitter: The Basics Presentation Transcript

    • A guide to Twitter: The basics David Somerville November 2011 @southcoastdavid @a1surf
    • Why use Twitter?
      • Boost website traffic
      • Creates a community
      • Quick and easy Customer Service (get feedback)
      • Make friends, build business contacts and networks
      • Get news, information, content ideas
      • SEO benefits – link building
    • The basics: Profile Picture
      • Select a clear profile pic that will be readable
      • or noticeable when small.
      • For Twitter you can use animated gifs as
      • avatars, so these can look good and attract
      • attention.
    • The basics: Background
      • You can replace the default ‘blue sky and clouds’ Twitter
      • background with your own customised one.
      • Make it simple and a statement. One thing to bear
      • in mind is that the main columns can hide anything
      • that’s central, so get around this by using the space to the
      • left and right.
      • Remember the background is static, not linked, but you can
      • display all sorts of information on it.
    • The basics: Mentions
      • You can see people talking about you by
      • clicking the ‘Mentions’ tab on your Twitter
      • home page.
      • To mention someone on twitter by
      • appending their twitter name with ‘@’
    • The basics: Direct Messages (DM)
      • If someone is following you (and you are following
      • them) you can choose to send a private ‘Direct
      • message’ to them. This is the same as a normal
      • tweet in terms of character restriction, but it’s not
      • public.
      • This is useful if you want to ask someone a
      • question without your followers seeing, i.e.
      • approach them about supplying a competition
      • prize etc.
    • Tweeting: Content
      • As with all social media, it’s important to post up a mixture of content.
      • Due to twitter’s restriction of 140 characters, it is used a lot just for
      • quick text updates or observations, but it’s worth also doing things such
      • as:
      • Include links (back to your site or others)
      • Include photos or videos
      • Ask a question
      • Join a conversation by giving your thoughts/advice
      • Topical related content
      • Discount codes/offers
      • Create hash tagged topics
      • Run competitions/games
    • Tweeting: Content (cont.)
      • As part of the ‘twitter etiquette’, it’s a good
      • idea to thank people if they have
      • recommended you or said something
      • positive.
      • Rewards – if you know it’s a birthday of one
      • of your influential followers then why not
      • send them a present?
    • Tweeting: Shortening Links
      • Twitter now automatically shorten links (to
      • 19 characters) if you tweet that way.
      • And if using Tweetdeck or other third-party
      • sites they use bitly or tiny services.
    • Tweeting: Hastags #
      • Hashtags are basically a way of tagging your tweets so that
      • they can be more easily found by people searching for
      • specific keywords.
      • You simply use a ‘#’ before the word you want to make a
      • hashtag. If you’re using more than one word then DON’T
      • put spaces between them.
      • By using a site such as hashtags.org you can find popular
      • hashtags related to your subject. Or you can make up your
      • own.
    • Tweeting: Hastags Gone Bad
      • Hastags can be used badly too…Here’s
      • Habitat’s blatant spamming misuse…
    • Tweeting: Hastags Gone Bad
      • This resulted in hundreds of angry tweets from
      • people…
      So they deleted the posts and replaced them…but the posts will always remain there on Twitter Search!
    • Tweeting: Hastags Gone Bad
      • What could they have done instead?
      • Replied to each person who tweeted and apologised
      • Apologised in person
      • Offered discounts as an apology
      • Asked what information, offers etc people want
      • Responded quickly to deal with it
      Case Study from Social Media Today
    • Tweeting: Retweeting (RT)
      • Retweeting is when you share someone’s tweet with your followers by
      • clicking Retweet or RT.
      • They will see you have done this and some people will thank you for it
      • directly. And they may follow you back as well.
      • It’s good to RT as well as posting your own content, as it helps prove
      • your respectability in that area.
      • When you RT something it’s often an idea (space permitting) to add a
      • brief note at the front (i.e. “Really useful article” or “Great advice
      • from…”).
    • Tweeting: Tag people
      • Tag people in your tweets – when tweeting about a particular story,
      • event, brand, person etc you can ‘tag’ them in your tweet by using their
      • name, i.e. @ThePonyClub.
      • Not only should the person see you have tagged them which may earn
      • you a RT – but also their followers may see your tweet, which can gain
      • you followers (and possible RTs).
      • An example is @ThePonyClub. They have nearly 4,000 followers, most
      • of whom you would expect are ‘horsey’, therefore they are all potential
      • good followers for @horsemart.
    • Building followers: Follow the crowd
      • One simple step is to follow more people (who are relevant to your
      • industry) and a percentage of them will follow you back.
      • To find out who to follow you can…
      • Use Twitter’s built-in ‘Who to follow’. This suggests a list of people you could follow, based on your interests, tweets etc.
      • Use Twitter’s ‘Search’ – you can enter keywords related to your
      • industry and it will suggest people who match them. Use the controls of “near:[location]” and “within:[miles]mi” to target this if better for your brand.
    • Building followers: Follow the crowd
      • There are also options in the ‘Advanced Search’ to help you.
      • When you have found someone who you want to follow you can also
      • then browse who they follow and their followers, then just pick out the
      • ones you want to follow.
      • Other third-party tools can be good for seeing who to follow as well.
      • Tools like SocialBro can show you how influential or important people
      • are and how many followers they have.
    • Building followers: Off-Twitter promotion
      • In order to help build your follower it’s worth promoting your Twitter
      • account in other places too.
      • This includes on your main site, in enewsletters, print ads etc. Twitter
      • itself has a number of buttons you can add:
      • https://dev.twitter.com/docs/twitter-for-websites
      • One note though is to try and give people a reason WHY they should
      • follow you.
      • For example, don’t just say “Follow us on twitter”, but instead expand
      • with “Follow us on twitter for all the latest horse owning and riding
      • advice, news and more”.
    • Building followers: Create lists
      • On Twitter you can create lists of people you follow and name them. By
      • making these Public, other twitter users can then find your lists and
      • follow those, which helps to show you as an authority and spreads your
      • profile virally.
      • For example on Horsemart we could create a list for ‘Professional
      • riders’ or ‘Celebrity horse owners’.
      • Create lists you think other people would find useful.
      • You can do this on Twitter or even on Tweetdeck
    • Monitoring: Searching
      • As well as getting into the habit of tweeting regularly, it’s also
      • important to frequently monitor what people are saying about you on
      • Twitter.
      • The simplest way is to use the ‘Mentions’ tab on twitter itself – this will
      • then list everyone who has mentioned you using your “@xxxxx” name.
      • It’s worth also searching for your name or even misspellings of it (i.e
      • Friday ad, fridayad etc) so you can check those tweets where you
      • weren’t mentioned directly.
    • Monitoring: Searching
      • You can use the search functions in twitter or the third party services
      • (like Tweetdeck).
      • It’s also useful to do regular searches for important keywords in your
      • industry or competitors (you can obviously “follow” competitor
      • updates, but do so from a personal account if you don’t want them to
      • know!).
    • Monitoring: Replying
      • It’s crucial that if people are talking about you on twitter that you reply
      • as soon as possible.
      • It’s also important that if they have negative feedback or are slating you
      • that you deal with it politely – if necessary ask people to email or
      • message you privately to avoid an online discussion.
      • If you think that the people posting are spammers or trolls then it’s fine
      • not to reply! And if they are proper spam then block/report them.
    • Good Twitter Customer Service
      • One excellent example of good customer
      • service on Twitter is the Airline JetBlue
      • (@jetblue)…
      They ensure they respond quickly and in a friendly way to every tweet that mentions them. This has lead to hundreds of positive mentions on Twitter from people who they have helped and direct ticket sales increases.
    • Monitoring: Track it!
      • Just as you are (or should) be doing with any content you post on
      • Facebook etc, you should use Google’s trackable link building tool.
      • Simply list ‘Twitter’ as the Source and ‘Social’ as the Medium.
      • You may find that the type of content you use works better for one
      • social channel than another.
    • Twitter Tools
      • Here’s a selection of tools that will help you with your tweeting…
      • Tweetdeck.com
      • Hootsuite.com
      • Use these as desktop or web apps (or mobile) to tweet from, schedule
      • tweets, create searches/monitoring etc. Both allow multiple account
      • use.
      • SocialBro
      • A new Chrome app that allows you to access a whole host of info
      • about your account, your followers etc
      • Followerwonk.com
      • Find users with similar interests by searching their bios
    • Twitter Tools
      • Topsy.com
      • Real-time search for twitter (and G+ in beta) to see who has been
      • tweeting about specific keywords.
      • You can set up email alerts too which is handy for monitoring of your
      • brand name.
      • Backgrounds
      • Here’s two useful links with more information:
      • http://www.makeuseof.com/tag/create-twitter-background-photoshop/
      • http://edigitales.org/making-twitter-background-things-you-need-to-know/