CSISA Round table
19/5/2014
|
Contents
Overview of Coromandel
Assess strategic fit and decide on mutual areas of
interest
2
Opportunities and Enablers...
|
Murugappa Group’s Key Agribusinesses
Group’s top line is from Agribusiness
|
About Coromandel
▪ Present in Business segments of Fertilizers , Specialty Nutrients,
Organic Manures, CPC and Retail.
▪...
|
Distribution Channel in India
Trade - Across India
Institutions – Across India
Retail – AP, Karnataka, TN, Maharashtra, ...
|
Coromandel’s Retail Business
Complete Farming Solution Platform
Fertilizers Pesticides SN Organic Seeds
Vet
Feed
FARM
Im...
|
Customer
Value
Proposition
Complete
Farming
solution
Multibrand
Platform
Assured
Quality &
Availability
TrustFarm
Husban...
|
Coromandel Retail’s Market Linkages
Network of 800 stores in AP & Karnataka
Growing with a CAGR of 50%
Coromandel Retail...
|
Technical
Advisory
Exterior View
Product
Presentation
Interior View
Product
Presentation
Warehouse
|
Marketing Initiatives
Gromor Webinar Gromor Scientist
Digital Soil Maps Precision Farming Demos
on Target Yield Equation...
|
Coromandel Retail Partnerships
Mits
ui
|
Key Innovations that Coromandel Retail is working on
• Complete farming solution Multi Brand platform offering
significa...
|
Enablers Needed and Scope of Partnerships
Enablers Scope of Partnership
Complete farming solution platform • Partnership...
|
Welcome Ideas to:
Assess strategic fit and decide on mutual areas of
interest
14
Opportunities and Enablers for Coromand...
|
Thank You
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IFPRI - CSISA - Production Technologies, Water, Energy and Value Chain Development - R D Singh

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IFPRI- CSISA organized a one day high level policy roundtable on Sustainable Intensification in India’s Risk-Prone Ecologies: Investment strategies for productivity growth, resource conservation, and climate risk management” on May 19, 2014 in New Delhi.

This roundtable, brings together a high-level small group of individuals from the corporate, government, and research sectors to address one of India’s most urgent challenges to food security and economic growth—how to encourage private sector investment in accelerating productivity growth in India’s risk-prone ecologies while simultaneously conserving the environment.

There are solutions already in farmers’ fields and rural markets that respond to these challenges, and this Roundtable will highlight recent advances, for example: innovative financial products and information services for small-scale farmers; diagnostic tools for managing water and soil nutrient scarcity; custom-hired resource-conserving machinery for small farms; crop diversification and high-value marketing strategies; and stress-resistant wheat and rice varieties. But the search for solutions is far from complete. This Roundtable is meant to engage participants in a rapid-fire discussion of recent technical solutions in Indian agriculture, the prospects for policy change, and corporate outlooks for the next five years. The purpose is to help public and private sector players to identify common investment strategies, forge partnerships, and chalk out collaborative efforts to effect technological, market, and policy improvements in India’s risk prone ecologies.

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IFPRI - CSISA - Production Technologies, Water, Energy and Value Chain Development - R D Singh

  1. 1. CSISA Round table 19/5/2014
  2. 2. | Contents Overview of Coromandel Assess strategic fit and decide on mutual areas of interest 2 Opportunities and Enablers for Coromandel to partner with CSISA and other organisations participating in the platform
  3. 3. | Murugappa Group’s Key Agribusinesses Group’s top line is from Agribusiness
  4. 4. | About Coromandel ▪ Present in Business segments of Fertilizers , Specialty Nutrients, Organic Manures, CPC and Retail. ▪ Leading manufacturer and markets around 2.9 mn tn fertilizers. ▪ The company has clocked a turnover of > Rs 10,000 crore in FY14. ▪ Undertakes Host of market development activities to deliver better value to the customer. ▪ Partners with different research agencies to promote right management practices. ▪ Strong Brand Equity
  5. 5. | Distribution Channel in India Trade - Across India Institutions – Across India Retail – AP, Karnataka, TN, Maharashtra, ….. Collaboration opportunities: • CSISA may join us in disseminations of Farm Technology through Dealers • Coromandel can leverage CSISA entrepreneur / Champion Farmers network • CSISA and participating organisation may participate in Coromandel Retail
  6. 6. | Coromandel’s Retail Business Complete Farming Solution Platform Fertilizers Pesticides SN Organic Seeds Vet Feed FARM Implements Farm Husbandry services Farm Mechanization Services Seedling and Tissue Culture Credit services Insurance PPP’s Post Harvest Retail Vision - To be the most preferred choice of customers for complete Farming Solution in choice of Geography while delivering value added Products and service to the Customers and superior returns to all stakeholders
  7. 7. | Customer Value Proposition Complete Farming solution Multibrand Platform Assured Quality & Availability TrustFarm Husbandry Services Shopping Experience Best ROI to Farmer through Quality , Trust and Farm Advise
  8. 8. | Coromandel Retail’s Market Linkages Network of 800 stores in AP & Karnataka Growing with a CAGR of 50% Coromandel Retail has annual customer base of > 24 Lac farmers Strong Farmer connect with very strong Brand Equity & Customer Satisfaction equity index Large base of technically capable field force working with farmers to improve their ROI
  9. 9. | Technical Advisory Exterior View Product Presentation Interior View Product Presentation Warehouse
  10. 10. | Marketing Initiatives Gromor Webinar Gromor Scientist Digital Soil Maps Precision Farming Demos on Target Yield Equations Focus on improving Farmers’ ROI by disseminating Best Farming Practices
  11. 11. | Coromandel Retail Partnerships Mits ui
  12. 12. | Key Innovations that Coromandel Retail is working on • Complete farming solution Multi Brand platform offering significantly superior value proposition over competitors. • IT enabled systems Cutting edge farm husbandry services • Integrated Nutrient Management by conducting site specific soil testing and recommending nutrient management practices • Complete package Crop Demos based on target yield • Farm Advisory services through Toll free number –Hello Gromor. • Gromor webinar through Crop Scientists. • Farm Mechanisation Services
  13. 13. | Enablers Needed and Scope of Partnerships Enablers Scope of Partnership Complete farming solution platform • Partnerships with input companies to provide desired products to the farmers. Farm Credit and mechanisms to ensure productive use. • Loan services to farmers which can encourage productive use. Ensure adoption of right of Package of Practices • Needs lot of field level extension activity, which need time, energy and monetary investments Value chain arrangements to the farmer • Purchase of crop produce directly from Farmers • Storage options and WR finance to farmers Leverage the networks of organisations to provide better value • Champion farmer network of CSISA can be leveraged to promote Coromandel’s products
  14. 14. | Welcome Ideas to: Assess strategic fit and decide on mutual areas of interest 14 Opportunities and Enablers for Coromandel to partner with CSISA and other organisations participating in the platform
  15. 15. | Thank You
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