Intro – hello and thank you for letting me speak here today. Unfortunately, due to the global recession, I have no expensive cellphones or memory sticks to give away like at our last conference. Instead, I can offer you very nice free cappuchino’s at our stand down the corridor. The topic of my talk today is very much inline with what you have heard today. Instead of explaining how to market your business online, I’m going to give you a few new insights and options that can get you connected, get an online presence and get you mobile. The importance of having an online presence has never been more significant than now. In today's economic crisis worldwide especially in the Tourism industry, customers need to reach more people to get the same results. Having a web presence allows customers to find you without expensive marketing campaigns and allows the satisfied customer to bookmark your page for future travel or accommodation. Your business does not exist to the global travellers that you want as potential customers You need to be able to talk to the world and make them aware of that your business can offer them.
Don't Get Left Behind, Get Your Business Online Now! - Presentation Transcript
Heading Sub heading Don’t Get Left Behind, Get Your Business Online Now! Andre Bergh 11 May 2009
Vodacom Business Who are we?
Vodacom Business is a leading provider of converged communication solutions
We are a next-generation network provider that understands our customer’s voice, video and data requirements.
Offer a comprehensive portfolio of converged ICT business solutions across our state-of-the-art next generation network platform, which is built on world-class infrastructure.
Vodacom Business aims to help organizations achieve the agility they require to compete in a challenging and changing world.
We have partnered with SA Tourism to E-enable SME businesses in the tourism sector before 2010.
E-Tourism How important is the Internet to my business?
Respondents of a recent survey [1] revealed their preferences for using the Internet when planning travel:
71% use the Internet to search for travel information
41% have taken a virtual tour of a destination
38% have built a trip itinerary online
58% cite the “ability to check the best fares/rates ” as the most important feature in a travel website.
37% say that personal comments on social networking or travel advisory sites influence their travel decisions
There are a number of fixed and wireless broadband solutions that can get you connected to the Internet:
3G/HSDPA
Wireless G (WiFi hotspots for your premises)
ADSL (Asymmetric Digital Subscriber Line)
WiMax (Worldwide Interoperability for Microwave Access)
Microwave
Fibre Access
The faster your internet connection, the more you can do with it
Wireless G
Wireless G – Wireless Internet access over broadband wherever a wireless hotspot exists.
110,000 International hotspots
650+ local hotspots
Venue Owners apply for a WirelessG Wifi hotspot from Vodacom
WirelessG installs a broadband connection and Wifi equipment on the venue owners premises be it a hotel, B&B or restaurant
Venue owners has the ability to sell Wi-Fi vouchers and earn 30% on the usage and 10% on the voucher sales
Venue owner pays a monthly fee per Wi-Fi access point to wirelessG
Tourists and business travellers
Connect to the wifi hotspot using a wifi enabled latop or PDA
Purchase a voucher from the venue owner
Open a My Wifi account and transfer funds from your Vodacom mobile account
Pay as you surf using your credit card
3G / HSDPA
Allows internet surfing while on the move - great for travelling business owners
Countrywide coverage – stay in touch with your customers
Broadband up to 7.2mbps download speeds
Payment flexibility:
Prepaid,
Top Up,
Month-to-Month
Once-off data bundle options,
Same in-bundle and out-of-bundle data rate options
Free router or modem options with 24 month contracts
ADSL Broadband
ADSL from Vodacom Business provides high-speed broadband connection over existing copper telephone lines.
The technology works off a special ADSL modem that is permanently connected and is 'always-on’ .
Allows you to simultaneously make calls and use data services and fax
Benefits:
Cost-efficiency
Fixed line reliability
Download speeds up to 4096 kbit/s
Perfect for voice (VoIP), video (multimedia), online gaming
WiMAX Broadband
WiMAX is a wireless alternative to fixed line and Digital Subscriber Line (DSL) offerings
High speed data and Internet access of up to 1024 Kbps
A reliable premium service – the customer is pre-allocated capacity on a WiMAX base station & licensed microwave spectrum is used.
Perfect for a VoIP PBX solution – visit our Indaba stand for a demo
No phone lines at your business? In an outlying area? – Get wireless broadband with WiMAX
Coverage map - http://www.vodamap.net/3g/
Roof Mounted Antenna Computer Power over Ethernet
WiMAX Broadband
Fibre Access
Broadband over Fibre is a managed, high capacity network service that provides connectivity within metropolitan hubs at speeds of 10Mbps - 10Gbps .
These are located in:
Johannesburg, Pretoria, Cape Town and Durban.
A fibre-based network affords business users a more cost-effective, flexible, scalable and high bandwidth service .
It is suitable for general use but ideal for bandwidth demanding applications , e.g:
Hosting Connectivity, Primary Internet Access, Video and Voice
````` B Connectivity Bryanston Marshall Town Randburg Germiston Rivonia Johannesburg Metro e.g. Customer Premises VB Service Hub VB Service Hub Vodacom Business Hosting, Applications, Internet, VPN, Voice
Get a Web Presence Get Online, Get visible
Make your brand more visible out there
Allow local & international customers to find you online
Make use of the latest web technologies,
Keep up with the online marketing latest trends
Make sure your Google can find you!
Get a personalized domain
Get personalized e-mail accounts (yahoo.com doesn’t impress)
Get people to create their own content
Get people to engage online about your business
Get a Web Presence Get Online, Get visible
Make your brand more visible out there
Allow local & international customers to find you online
Make use of the latest web technologies,
Keep up with the online marketing latest trends
Make sure your Google can find you!
Get a personalized domain
Get personalized e-mail accounts (yahoo.com doesn’t impress)
Get people to create their own content
Get people to engage online about your business
Web Hosting
When choosing the right hosting partner, look for:
Connection speed (your customer user experience)
Bandwidth cap
Available storage
E-commerce components
Data integrity (backups)
Server virtualisation (server consolidation)
Server scalability and failover
will your application handle a successful Viral Campaign? 33 hits per second?
Remote accessibility
Customer support
Value adds
- Installed components
- SLA’s
- Free web templates
- Free za.net domain
- e-mail accounts
Web Hosting
Some facts about Vodacom Business’s Internet Data centers - 1000m2 datacenter live in Midrand - 1000m2 datacenter planned for Cape town - State-of-the-art-technologies - Dual fibre connection - First virtual hosting offering in South Africa - Biometric Security - 2 x 10Gbps connections per cabinet - 24x7 Monitoring
Web Hosting
Vodacom Business offers 7 Web hosting options,
Use the latest in Virtualization technology
For both Windows and Unix environments.
These options range from Bronze to Platinum.
The Bronze option is to allow customers to get an online presence at a very low cost
For the more advanced customer, e-commerce ready options are available
Find out how to create an online presence for your more
Find out how to create an online presence for your business, get connected and get mobile, stay in touch with the latest technology in order to attract and sustain business and be more visible to more tourists.
Andre Bergh, Product Manager: Converged Application Services, Vodacom Business less
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