Small Business Social Media Marketing Tips

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This slideshow covers marketing tips on some easy to use and effective social media marketing tools that small businesses can use.

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Small Business Social Media Marketing Tips

  1. 1. Small Business Social Media Marketing Tips
  2. 2. Start a Business Fan Page On FaceBook <ul><li>Advantages </li></ul><ul><ul><li>Low cost marketing platform </li></ul></ul><ul><ul><li>More than 400 million active users </li></ul></ul><ul><ul><li>Facility to advertise </li></ul></ul><ul><ul><li>Allows use of applications to engage visitors </li></ul></ul><ul><ul><li>Enables direct interaction with fans </li></ul></ul><ul><li>How to begin </li></ul><ul><ul><li>Set your objectives for participation </li></ul></ul><ul><ul><li>Decide how much time/resources you'll devote </li></ul></ul><ul><ul><li>Study your competitor's presence and that of other businesses </li></ul></ul><ul><ul><li>Provide value to your target audience </li></ul></ul><ul><ul><li>Engage with your fans as equals </li></ul></ul>
  3. 3. Set up a twitter account <ul><li>Advantages </li></ul><ul><ul><li>Allows you to network </li></ul></ul><ul><ul><li>Share, Communicate, Keep in touch </li></ul></ul><ul><ul><li>Seek answer and post questions </li></ul></ul><ul><ul><li>Listen into the conversations of your target audience </li></ul></ul><ul><li>How to begin </li></ul><ul><ul><li>Start a twitter account & learn its features </li></ul></ul><ul><ul><li>Review top twitter profiles, and customize yours </li></ul></ul><ul><ul><li>Learn basic twitter commands e.g. retweet </li></ul></ul><ul><ul><li>Follow relevant profiles, and build relationships </li></ul></ul><ul><ul><li>Use search.twitter.com to track conversations </li></ul></ul><ul><ul><li>Visit http://business.twitter.com/twitter101 for more tips </li></ul></ul>
  4. 4. Start a Company Blog <ul><li>Advantages </li></ul><ul><ul><li>Can be used for building a community </li></ul></ul><ul><ul><li>A fast and easy publishing solution </li></ul></ul><ul><ul><li>Can help you with SEO </li></ul></ul><ul><ul><li>Get insight in your customers </li></ul></ul><ul><ul><li>Use it for brand building </li></ul></ul><ul><li>How to begin </li></ul><ul><ul><li>Register blog domain & install wordpress </li></ul></ul><ul><ul><li>Or do it free at blogspot.com, or wordpress.com, </li></ul></ul><ul><ul><li>Choose a good design/template </li></ul></ul><ul><ul><li>Post relevant and interesting news, stories, pictures, videos, etc </li></ul></ul><ul><ul><li>Allow visitors to bookmark your posts and subscribe to your posts via RSS feeds </li></ul></ul>
  5. 5. Participating On Other Relevant Blogs <ul><li>Advantages </li></ul><ul><ul><li>Build relationships with experts in your field </li></ul></ul><ul><ul><li>Establish your thought leadership, and authority </li></ul></ul><ul><ul><li>Position yourself as an active industry voice </li></ul></ul><ul><ul><li>Create awarenesses for your business </li></ul></ul><ul><ul><li>Get traffic to your blog and website </li></ul></ul><ul><li>How to begin </li></ul><ul><ul><li>Search and find 3-4 quality and relevant blogs from your industry </li></ul></ul><ul><ul><li>Share your insights, opinion </li></ul></ul><ul><ul><li>Add value to blog posts, but don't criticize </li></ul></ul><ul><ul><li>Ask bloggers to allow you to post as a guest </li></ul></ul><ul><ul><li>Ask others to be guest contributors to your blog </li></ul></ul>
  6. 6. Share Videos and Other Media <ul><li>Advantages </li></ul><ul><ul><li>Communicate better with videos and images </li></ul></ul><ul><ul><li>Demonstrate your product benefits in full detail </li></ul></ul><ul><ul><li>Post videos to help customers buy with ease </li></ul></ul><ul><ul><li>Free promotion with YouTube, MetaCafe, etc </li></ul></ul><ul><li>How to begin </li></ul><ul><ul><li>Try to make your videos entertaining </li></ul></ul><ul><ul><li>Produce & Post low-cost, but good quality videos </li></ul></ul><ul><ul><li>Keep your videos focused on one topic at a time </li></ul></ul><ul><ul><li>Share a single video on multiple sharing services </li></ul></ul><ul><ul><li>Share product, company events, conference, pictures on flickr etc. </li></ul></ul><ul><ul><li>Properly tag and categorize items while submitting </li></ul></ul>
  7. 7. Use Bookmarking Sites <ul><li>Advantages </li></ul><ul><ul><li>Establish yourself as an expert on a niche </li></ul></ul><ul><ul><li>Get exposure, Network and build relationships </li></ul></ul><ul><ul><li>Gain credibility by bookmarking quality stuff </li></ul></ul><ul><ul><li>Improve your search engine ranking </li></ul></ul><ul><li>How to begin </li></ul><ul><ul><li>Choose relevant bookmarking sites for your niche </li></ul></ul><ul><ul><li>Use proper tagging, description, & reviews </li></ul></ul><ul><ul><li>Bookmark other's posts, and make relevant friends </li></ul></ul><ul><ul><li>At times, bookmark some of your relevant content </li></ul></ul>
  8. 8. THANK YOU! Make your business a success story. Go To A leading B2B Marketplace www.IndiaMART.com

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