Blogging for agents


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Blogging for agents

  1. 1. 720-306-5001
  2. 2. What is a BlogBenefits of BloggingExamples of BlogsGuidelinesPlanning your BlogFinding Topics to Write AboutFinding Photos for your BlogPromoting your Blog
  3. 3. According to Wikipedia a Blog is …is an abbreviated version of "weblog," which is a term used to describe web sites thatmaintain an ongoing chronicle of information. A blog is a frequently updated, personalwebsite featuring diary-type commentary and links to articles on other Web sites. Blogsrange from the personal to the political, and can focus on one narrow subject or a wholerange of subjects.Many blogs focus on a particular topic, such as web design, home staging, sports, ormobile technology. Some are more eclectic, presenting links to all types of other sites.And others are more like personal journals, presenting the authors daily life andthoughts.
  4. 4. Your BlogBroadcasting content out& directing people backinto your sales funnelYour Blog will interact and connect with connections in your socialnetworks. One goal will be to drive traffic from your networks toyour blog.
  5. 5. Search Engines Love BlogsBuilds Your Brand24/7 Exposure…. All year longBuyers and Sellers will FIND YOU!Provides a Flexible Platform for Providing ContentBuilds Relationships with prospects and clientsGives you “credibility” and “authority status” on your listing &buyer appointments.
  6. 6. Read Your BlogSee You as a ResourceSubscribeThink of You for businessYou now have a connection that hasbeen converted to a prospect
  7. 7. There are several great blogs that are wonderful examples of whatcompanies are doing to promote their business and build theirbrand
  8. 8. Coldwell Banker Table Talk- Musings - Estate in Denver and the Suburbs - Swedal - Cesario’s Denver Real Estate - Denver Blog - Get Home Denver Team - Cities Real Estate Blog - Phoenix Real Estate Guy -
  9. 9. Publicize your Agency (i.e.. Coldwell Banker, Remax)Keep in Mind the Fair Housing ActRemember Once You Publish it is on the Internet
  10. 10. Identify Your AudienceEstablish a Posting Schedule (1 – 6 times a week)Develop a List of TopicsWrite 10 – 15 Blog Posts at a Time
  11. 11. Share Helpful LinksResource ListsLocal and Community News and EventsHow to TopicsProduct ReviewsReal Estate NewsMortgage NewsHome Buyer or Seller Tips
  12. 12. Google AlertsSearch TwitterForumsYahoo AnswersRead Other Blogs
  13. 13. Google Alerts Reader Answers
  14. 14. Flickr Creative Commons - - - Tree - App - http://www.picapp.comFree Digital Photos -
  15. 15. Certain Items can be automated on your Blog. Here are a fewitems you can use for automation:Post your Twitter Updates on your BlogAdd Syndicated Content to your Blog via either an RSS feed orvia a Widget
  16. 16. It is possible to add content to your blog automatically using RSSwhich stands for Really Simple Syndication.Many sites offer a RSS feed. These can be used very effectivelyto integrate content into your site. In using them make sure yougive credit to your source.Here are a few potential RSS feeds that may be a good fit:Housing Statistics from - Estate News from Google Alerts – It is possible to importyour google alerts into google reader and post to your blog
  17. 17. Widget: is a fancy word for tools or content that you can add,arrange, and remove from the sidebars of your blog. Widgetsmake it easy to customize the content of your blog – offers several Real Estate RelatedWidgets - Trulia offers several tools thatcan be added to your blog in the form of a widget - offers several widgets evena Vflyer Widget - Zillow offers severalwidgets even a tax buyer credit quiz widget
  18. 18. Provide Clear Links from your Main SiteSubmit Your Blog to DirectoriesComment on Other Blogs and Add a Link to YoursPromote Your Blog on Other Social NetworksPromote your Blog to Your Email ListAllow others to Syndicate Your Blogs
  19. 19. Best of the Web Blogs - Catalog - - -!’s Blog Directory - - Search Engine -