10
link
building
strategies
to
  drive
your
compe77on
            crazy!
Ken
McGaffin,
CMO
Wordtracker
www.wordtracker.com/l...
3 ways link building helps your            website
(i) Links boost your search engine rankings - so you      get more traffic and sales on your website
(ii) People follow links like cars follow road signs - so     you get more traffic and sales on your website
(iii) Links position you as leader – the more links youhave, the harder you are to compete with
November 2009 - A blog campaign  for a free keyword tool, ‘SEO   Blogger’ brought over 1000 inbound links to Wordtracker...
And it’s still bringing them…
And it’s still bringing them…
So how do you get links to     your website?
The days of JUST looking for  “Add URL” or “Submit a resource” links have long          gone…
Now you’ve really got toengage with your online     audiences…
1. Get curious…
2. Get organized…
3. Get creative…
4. Get busy…
5. Get counting…
6. Get curious all     over again…
www.wordtracker.com/linkbuilder/
Strategy 1  Blogs
h"p://denverchiropractor.com/blog/healthy‐valen7ne‐gi8‐ideas/



h"p://www.kendallgiles.com/kegblog/travel/


h"p://www.abebooks.com/blog/index.php/2009/02/23/socks‐the‐cat‐dead‐at‐19‐                   and‐the‐10‐oddest‐presiden7al...
h"p://www.smallbusinessadvocate.com/small‐business‐braintrust/andy‐                          dunn‐100222


November 2009 - A blog campaign  for a free keyword tool, ‘SEO   Blogger’ brought over 1000 inbound links to Wordtracker...
And it’s still bringing them…
And it’s still bringing them…
1. We did extensive researchto identify blogs about how to       blog for business
1. We did extensive researchto identify blogs about how to       blog for business
1. We did extensive researchto identify blogs about how to       blog for business
2. We created a free tool, SEO           Blogger
3. We commissioned a book fromChris Garrett that generated income
4. We created a category and   content on our own site
5. About 4 days before release we contacted our top targetsand asked them to try the tool
6. We wrote a series ofcustomized press releases
7. We tweeted about the   launch extensively.
Strategy 2News Media
Writing a link request…    …for an editorial opportunitySubject: Story idea – The Handmade Brand
HelpAReporter.com
HelpAReporter.com
HelpAReporter.com
h"p://www.youngentrepreneur.com/blog/young‐entrepreneur‐interview‐sarah‐                       preve"e‐of‐sprouter‐com/


h"p://www.telegraph.co.uk/travel/734277/Where‐the‐West‐was‐shot.html


h"p://www.epicurious.com/ar7clesguides/everydaycooking/tastetests/                      healthysnacktastetest


h"p://www.jsonline.com/business/49048151.html


h"p://www.woodworkersjournal.com/woodworking_blog/index.php/tag/furniture/


h"p://www.ne7mpera7ve.com/news/2008/june/9/coremetrics‐speeds‐up‐site‐                           tagging‐7me


Strategy 3Social Media
h"p://www.spearboard.com/showthread.php?t=87368


h"p://www.apartmen"herapy.com/ny/good‐ques7ons/adding‐rollout‐shelves‐               to‐exis7ng‐cabinets‐good‐ques7ons‐106...
What makes a qualitylink prospect?
http://www.wordtracker.com/academy/evaluate-link-prospects
1. The site…•  Is it relevant?•  Are there real people on the site?•  Is the content well-written?•  Is the content update...
2. Their onlinepresence…•  Does the site link out to many   other sites?•  Has the site got good inbound   links?•  Is the...
3. Their policies…•  Are they easy to contact?•  Do they publish resources or   reviews?•  Do they invite articles or gues...
Strategy 4Jobs Sites
h"p://www.onedayoneinternship.com/internships/warby‐parker/#more‐7197


Strategy 5Directories
Link:






h"p://www.skaffe.com/viewCat/11594


Strategy 6Shopping

h"p://www.coolmompicks.com/2008/11/holiday_baby_gi8s_that_is_actually.php



h"p://www.mommyenterprises.com/2009/03/eleven‐review‐and‐giveaway.htm


Strategy 7Trusted Sites
h"p://www.na7onalcherryblossomfes7val.org/news/japan‐relief‐efforts/


h"p://www.ndsu.edu/caedm/partners/


Strategy 8Business Sites
Link:






h"p://www.woodworking.org/WC/members.html


h"p://www.outerbankschamber.com/vguide/rentalagents.cfm


h"p://www.bestofneworleans.com/gambit/wellness‐expoandtrade‐2009‐directory‐                    of‐exhibitors/Content?oid=1...
h"p://www.marke7ngprofs.com/ea/qst_ques7on.asp?qstID=12376


h"p://www.coolbusinessideas.com/archives/barber_stop.html


h"p://www.sema.org/sema‐enews/2009/28//full


Quick Tip: How to make the time to            build links…
Make link building as routine        as you can…              Many of these activities are              beneficial to your...
How to find the time to build           links… 
1.  You must convince yourself it’s important (you would    never be too b...
Quick Tip: The best place to start    link building tomorrow……is with sites that already link to               you.
Strategy 9Already Linking
Sites that already link to you
1.  How much traffic do they bring you?2.  How popular is their site?3.  Have you done them...
Strategy 10Co-linking
www.wordtracker.com/linkbuilder/
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10 strategies-to-drive-your-competition-crazy-v1

  1. 1. 10
link
building
strategies
to
 drive
your
compe77on
 crazy!
Ken
McGaffin,
CMO
Wordtracker
www.wordtracker.com/linkbuilder


  2. 2. 3 ways link building helps your website
  3. 3. (i) Links boost your search engine rankings - so you get more traffic and sales on your website
  4. 4. (ii) People follow links like cars follow road signs - so you get more traffic and sales on your website
  5. 5. (iii) Links position you as leader – the more links youhave, the harder you are to compete with
  6. 6. November 2009 - A blog campaign for a free keyword tool, ‘SEO Blogger’ brought over 1000 inbound links to Wordtracker...
  7. 7. And it’s still bringing them…
  8. 8. And it’s still bringing them…
  9. 9. So how do you get links to your website?
  10. 10. The days of JUST looking for “Add URL” or “Submit a resource” links have long gone…
  11. 11. Now you’ve really got toengage with your online audiences…
  12. 12. 1. Get curious…
  13. 13. 2. Get organized…
  14. 14. 3. Get creative…
  15. 15. 4. Get busy…
  16. 16. 5. Get counting…
  17. 17. 6. Get curious all over again…
  18. 18. www.wordtracker.com/linkbuilder/
  19. 19. Strategy 1 Blogs
  20. 20. h"p://denverchiropractor.com/blog/healthy‐valen7ne‐gi8‐ideas/


  21. 21. 
h"p://www.kendallgiles.com/kegblog/travel/


  22. 22. h"p://www.abebooks.com/blog/index.php/2009/02/23/socks‐the‐cat‐dead‐at‐19‐ and‐the‐10‐oddest‐presiden7al‐pets/


  23. 23. h"p://www.smallbusinessadvocate.com/small‐business‐braintrust/andy‐ dunn‐100222


  24. 24. November 2009 - A blog campaign for a free keyword tool, ‘SEO Blogger’ brought over 1000 inbound links to Wordtracker...
  25. 25. And it’s still bringing them…
  26. 26. And it’s still bringing them…
  27. 27. 1. We did extensive researchto identify blogs about how to blog for business
  28. 28. 1. We did extensive researchto identify blogs about how to blog for business
  29. 29. 1. We did extensive researchto identify blogs about how to blog for business
  30. 30. 2. We created a free tool, SEO Blogger
  31. 31. 3. We commissioned a book fromChris Garrett that generated income
  32. 32. 4. We created a category and content on our own site
  33. 33. 5. About 4 days before release we contacted our top targetsand asked them to try the tool
  34. 34. 6. We wrote a series ofcustomized press releases
  35. 35. 7. We tweeted about the launch extensively.
  36. 36. Strategy 2News Media
  37. 37. Writing a link request… …for an editorial opportunitySubject: Story idea – The Handmade Brand
  38. 38. HelpAReporter.com
  39. 39. HelpAReporter.com
  40. 40. HelpAReporter.com
  41. 41. h"p://www.youngentrepreneur.com/blog/young‐entrepreneur‐interview‐sarah‐ preve"e‐of‐sprouter‐com/


  42. 42. h"p://www.telegraph.co.uk/travel/734277/Where‐the‐West‐was‐shot.html


  43. 43. h"p://www.epicurious.com/ar7clesguides/everydaycooking/tastetests/ healthysnacktastetest


  44. 44. h"p://www.jsonline.com/business/49048151.html


  45. 45. h"p://www.woodworkersjournal.com/woodworking_blog/index.php/tag/furniture/


  46. 46. h"p://www.ne7mpera7ve.com/news/2008/june/9/coremetrics‐speeds‐up‐site‐ tagging‐7me


  47. 47. Strategy 3Social Media
  48. 48. h"p://www.spearboard.com/showthread.php?t=87368


  49. 49. h"p://www.apartmen"herapy.com/ny/good‐ques7ons/adding‐rollout‐shelves‐ to‐exis7ng‐cabinets‐good‐ques7ons‐106832


  50. 50. What makes a qualitylink prospect?
  51. 51. http://www.wordtracker.com/academy/evaluate-link-prospects
  52. 52. 1. The site…•  Is it relevant?•  Are there real people on the site?•  Is the content well-written?•  Is the content updated frequently?
  53. 53. 2. Their onlinepresence…•  Does the site link out to many other sites?•  Has the site got good inbound links?•  Is the site well-established?•  Does the site perform well on keyword searches?
  54. 54. 3. Their policies…•  Are they easy to contact?•  Do they publish resources or reviews?•  Do they invite articles or guest posts?•  Do they interview people for opinion or case studies?
  55. 55. Strategy 4Jobs Sites
  56. 56. h"p://www.onedayoneinternship.com/internships/warby‐parker/#more‐7197


  57. 57. Strategy 5Directories
  58. 58. Link:






h"p://www.skaffe.com/viewCat/11594


  59. 59. Strategy 6Shopping
  60. 60. 
h"p://www.coolmompicks.com/2008/11/holiday_baby_gi8s_that_is_actually.php


  61. 61. 
h"p://www.mommyenterprises.com/2009/03/eleven‐review‐and‐giveaway.htm


  62. 62. Strategy 7Trusted Sites
  63. 63. h"p://www.na7onalcherryblossomfes7val.org/news/japan‐relief‐efforts/


  64. 64. h"p://www.ndsu.edu/caedm/partners/


  65. 65. Strategy 8Business Sites
  66. 66. Link:






h"p://www.woodworking.org/WC/members.html


  67. 67. h"p://www.outerbankschamber.com/vguide/rentalagents.cfm


  68. 68. h"p://www.bestofneworleans.com/gambit/wellness‐expoandtrade‐2009‐directory‐ of‐exhibitors/Content?oid=1253313



  69. 69. h"p://www.marke7ngprofs.com/ea/qst_ques7on.asp?qstID=12376


  70. 70. h"p://www.coolbusinessideas.com/archives/barber_stop.html


  71. 71. h"p://www.sema.org/sema‐enews/2009/28//full


  72. 72. Quick Tip: How to make the time to build links…
  73. 73. Make link building as routine as you can… Many of these activities are beneficial to your business in their own right… …so build them into your daily routine
  74. 74. How to find the time to build links… 
1.  You must convince yourself it’s important (you would never be too busy to sell, would you)2.  Look at what you do already – talk to customers, publish information, memberships – all of this can be turned into link building3.  Make use of dead time4.  Put a set period aside every week5.  Interview yourself – it’s quicker than writing6.  Start small – focus on targeting specific blogs7.  Keep a notebook and review it every week.
  75. 75. Quick Tip: The best place to start link building tomorrow……is with sites that already link to you.
  76. 76. Strategy 9Already Linking
  77. 77. Sites that already link to you
1.  How much traffic do they bring you?2.  How popular is their site?3.  Have you done them a favor in return?4.  What can you say that is good about their site?5.  Do you know the names of the people behind the site?6.  What social sites are they most active on?7.  What linking text do they use and can you improve it?8.  What can you do to develop the relationship?
  78. 78. Strategy 10Co-linking
  79. 79. www.wordtracker.com/linkbuilder/
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