10 strategies-to-drive-your-competition-crazy-v1
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link building strategies

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    10 strategies-to-drive-your-competition-crazy-v1 10 strategies-to-drive-your-competition-crazy-v1 Presentation Transcript

    • 10
link
building
strategies
to
 drive
your
compe77on
 crazy!
Ken
McGaffin,
CMO
Wordtracker
www.wordtracker.com/linkbuilder


    • 3 ways link building helps your website
    • (i) Links boost your search engine rankings - so you get more traffic and sales on your website
    • (ii) People follow links like cars follow road signs - so you get more traffic and sales on your website
    • (iii) Links position you as leader – the more links youhave, the harder you are to compete with
    • November 2009 - A blog campaign for a free keyword tool, ‘SEO Blogger’ brought over 1000 inbound links to Wordtracker...
    • And it’s still bringing them…
    • And it’s still bringing them…
    • So how do you get links to your website?
    • The days of JUST looking for “Add URL” or “Submit a resource” links have long gone…
    • Now you’ve really got toengage with your online audiences…
    • 1. Get curious…
    • 2. Get organized…
    • 3. Get creative…
    • 4. Get busy…
    • 5. Get counting…
    • 6. Get curious all over again…
    • www.wordtracker.com/linkbuilder/
    • Strategy 1 Blogs
    • h"p://denverchiropractor.com/blog/healthy‐valen7ne‐gi8‐ideas/


    • 
h"p://www.kendallgiles.com/kegblog/travel/


    • h"p://www.abebooks.com/blog/index.php/2009/02/23/socks‐the‐cat‐dead‐at‐19‐ and‐the‐10‐oddest‐presiden7al‐pets/


    • h"p://www.smallbusinessadvocate.com/small‐business‐braintrust/andy‐ dunn‐100222


    • November 2009 - A blog campaign for a free keyword tool, ‘SEO Blogger’ brought over 1000 inbound links to Wordtracker...
    • And it’s still bringing them…
    • And it’s still bringing them…
    • 1. We did extensive researchto identify blogs about how to blog for business
    • 1. We did extensive researchto identify blogs about how to blog for business
    • 1. We did extensive researchto identify blogs about how to blog for business
    • 2. We created a free tool, SEO Blogger
    • 3. We commissioned a book fromChris Garrett that generated income
    • 4. We created a category and content on our own site
    • 5. About 4 days before release we contacted our top targetsand asked them to try the tool
    • 6. We wrote a series ofcustomized press releases
    • 7. We tweeted about the launch extensively.
    • Strategy 2News Media
    • Writing a link request… …for an editorial opportunitySubject: Story idea – The Handmade Brand
    • HelpAReporter.com
    • HelpAReporter.com
    • HelpAReporter.com
    • h"p://www.youngentrepreneur.com/blog/young‐entrepreneur‐interview‐sarah‐ preve"e‐of‐sprouter‐com/


    • h"p://www.telegraph.co.uk/travel/734277/Where‐the‐West‐was‐shot.html


    • h"p://www.epicurious.com/ar7clesguides/everydaycooking/tastetests/ healthysnacktastetest


    • h"p://www.jsonline.com/business/49048151.html


    • h"p://www.woodworkersjournal.com/woodworking_blog/index.php/tag/furniture/


    • h"p://www.ne7mpera7ve.com/news/2008/june/9/coremetrics‐speeds‐up‐site‐ tagging‐7me


    • Strategy 3Social Media
    • h"p://www.spearboard.com/showthread.php?t=87368


    • h"p://www.apartmen"herapy.com/ny/good‐ques7ons/adding‐rollout‐shelves‐ to‐exis7ng‐cabinets‐good‐ques7ons‐106832


    • What makes a qualitylink prospect?
    • http://www.wordtracker.com/academy/evaluate-link-prospects
    • 1. The site…•  Is it relevant?•  Are there real people on the site?•  Is the content well-written?•  Is the content updated frequently?
    • 2. Their onlinepresence…•  Does the site link out to many other sites?•  Has the site got good inbound links?•  Is the site well-established?•  Does the site perform well on keyword searches?
    • 3. Their policies…•  Are they easy to contact?•  Do they publish resources or reviews?•  Do they invite articles or guest posts?•  Do they interview people for opinion or case studies?
    • Strategy 4Jobs Sites
    • h"p://www.onedayoneinternship.com/internships/warby‐parker/#more‐7197


    • Strategy 5Directories
    • Link:






h"p://www.skaffe.com/viewCat/11594


    • Strategy 6Shopping
    • 
h"p://www.coolmompicks.com/2008/11/holiday_baby_gi8s_that_is_actually.php


    • 
h"p://www.mommyenterprises.com/2009/03/eleven‐review‐and‐giveaway.htm


    • Strategy 7Trusted Sites
    • h"p://www.na7onalcherryblossomfes7val.org/news/japan‐relief‐efforts/


    • h"p://www.ndsu.edu/caedm/partners/


    • Strategy 8Business Sites
    • Link:






h"p://www.woodworking.org/WC/members.html


    • h"p://www.outerbankschamber.com/vguide/rentalagents.cfm


    • h"p://www.bestofneworleans.com/gambit/wellness‐expoandtrade‐2009‐directory‐ of‐exhibitors/Content?oid=1253313



    • h"p://www.marke7ngprofs.com/ea/qst_ques7on.asp?qstID=12376


    • h"p://www.coolbusinessideas.com/archives/barber_stop.html


    • h"p://www.sema.org/sema‐enews/2009/28//full


    • Quick Tip: How to make the time to build links…
    • Make link building as routine as you can… Many of these activities are beneficial to your business in their own right… …so build them into your daily routine
    • How to find the time to build links… 
1.  You must convince yourself it’s important (you would never be too busy to sell, would you)2.  Look at what you do already – talk to customers, publish information, memberships – all of this can be turned into link building3.  Make use of dead time4.  Put a set period aside every week5.  Interview yourself – it’s quicker than writing6.  Start small – focus on targeting specific blogs7.  Keep a notebook and review it every week.
    • Quick Tip: The best place to start link building tomorrow……is with sites that already link to you.
    • Strategy 9Already Linking
    • Sites that already link to you
1.  How much traffic do they bring you?2.  How popular is their site?3.  Have you done them a favor in return?4.  What can you say that is good about their site?5.  Do you know the names of the people behind the site?6.  What social sites are they most active on?7.  What linking text do they use and can you improve it?8.  What can you do to develop the relationship?
    • Strategy 10Co-linking
    • www.wordtracker.com/linkbuilder/