Sales promotion

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Sales promotion

  1. 1. SALESPROMOTION BY : SOURABH MODGIL ROLL NO. – 44
  2. 2. INTODUCTION Sales promotion is one of the seven aspects of the promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates
  3. 3. OBJECTIVES TO INTRODUCE NEW PRODUCTS TO ATTRACT NEW CUSTOMERS AND RETAIN THE EXISTING ONES INCREASED BRAND AWARENESS KEEP EXISTING CUSTOMERS INVENTORY CLEARANCE NEW PRODUCT LAUNCH PROVIDING INFORMATION
  4. 4. TOOLS FOR SALESPROMOTION FREE SAMPLES PREMIUM OR BONUS OFFER EXCHANGE SCHEMES PRICE OFF-0FFER COUPONS MONEY BACK –OFFER SCRATCH AND WIN OFFER
  5. 5. CLASSIFICATION OF SALESPROMOTION CONSUMER MARKET DIRECTED TRADE MARKET DIRECTED BUSINESS TO BUSINESS MARKET DIRECTED
  6. 6. ADVANTAGES OF SALESPROMOTION EFFECT ON CONSUMER BEHAVIOUR EFFECT ON TRADE BEHAVIOUR PRICE DISCRIMINATION
  7. 7. DISADVANTAGES OF SALESPROMOTION INCREASED PRICE SENSIVITY QUALITY IMAGE MAY BECOME TRNISED SHORT TERM ORIENTED MERCHANDISING FROM SUPPORT DEALERS IS DOUBTFULL

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