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Sales promotion
 

Sales promotion

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    Sales promotion Sales promotion Presentation Transcript

    • SALESPROMOTION BY : SOURABH MODGIL ROLL NO. – 44
    • INTODUCTION Sales promotion is one of the seven aspects of the promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates
    • OBJECTIVES TO INTRODUCE NEW PRODUCTS TO ATTRACT NEW CUSTOMERS AND RETAIN THE EXISTING ONES INCREASED BRAND AWARENESS KEEP EXISTING CUSTOMERS INVENTORY CLEARANCE NEW PRODUCT LAUNCH PROVIDING INFORMATION
    • TOOLS FOR SALESPROMOTION FREE SAMPLES PREMIUM OR BONUS OFFER EXCHANGE SCHEMES PRICE OFF-0FFER COUPONS MONEY BACK –OFFER SCRATCH AND WIN OFFER
    • CLASSIFICATION OF SALESPROMOTION CONSUMER MARKET DIRECTED TRADE MARKET DIRECTED BUSINESS TO BUSINESS MARKET DIRECTED
    • ADVANTAGES OF SALESPROMOTION EFFECT ON CONSUMER BEHAVIOUR EFFECT ON TRADE BEHAVIOUR PRICE DISCRIMINATION
    • DISADVANTAGES OF SALESPROMOTION INCREASED PRICE SENSIVITY QUALITY IMAGE MAY BECOME TRNISED SHORT TERM ORIENTED MERCHANDISING FROM SUPPORT DEALERS IS DOUBTFULL