BySourabh Paul
   ROI of Production Cost   Increasing Referrals (Inquiries)   Increasing Renewals- Value Creation   Benefits in SEO
Increase the visibility         Error                                                            Increase the referralsrec...
Utilizing existingmedia resources                     Discovering new                     websites      Discarding waste  ...
Client Communi  cationIncreasingRenewals –  Value creation Employee Communi  cation
Searchability                  via Media                Tags/KeywordsSearchability of websitesvia Meta Tags               ...
   Primary   Views per 1000 media file   Views per 1000 client   Referrals per 1000 media file   Referrals per 1000 c...
Referrals per 1000 Media
Views per 1000 Media
Referrals per 1000 clientViews per 1000 client
Referrals per 1000 media fileViews per 1000 media file
Eligible Clients for Non Workorder TaskType of ClientService    MDC   TS Catalog     Website         SS         LS   Maxim...
   Company Presentation:   Company Video:   Company Brochure:
   Re-started uploading in Jul’12   Uploaded 238 files in Jul’12 & 243 files in Aug’12
No          Start        Search a                         Satisfied          Yes        resource                         b...
   Creativecow.net   Uploaded 700 videos   Flickr.com   500 videos   Slideserve.com   Uploaded 200 PPTs   Issuu.com
Views per 1000 Media File6000050000                                                      Slideshare(PPT)                  ...
Referrals per 1000 Media File600                                                    Slideshare(PPT)500                    ...
Growth / Decline in                            Views per 1000   Referrals per 1000 files    last 4 weeks    Resource      ...
   Meta tags in media pages   Media links in footer
   New Embed code in Slideshare   Module implemented for Non-WO-Task: Media TAT, MY Entry   Cross Upload of media files...
   Re-upload of the Presentations   Image hyperlinks in Slideshare Presentations   PPT uploaded before 1st April, 2012...
   Video on Homepage (D0008)   Face book Like, Tweet button
   Ensure correct entries of title, tag and transcript   PDF error corrections (4 pages PDF, URL correction of PCAT    c...
SMO
   Social Media Optimization   New media format   New resources   Youtube features optimization   Schema.org for media
Media Web Engagement
Media Web Engagement
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Media Web Engagement

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Presentation on Media Web Engagement By Sourabh Paul

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Media Web Engagement

  1. 1. BySourabh Paul
  2. 2.  ROI of Production Cost Increasing Referrals (Inquiries) Increasing Renewals- Value Creation Benefits in SEO
  3. 3. Increase the visibility Error Increase the referralsrectification, process improvement ROI of Production cost Ensure support of Quality content complete features
  4. 4. Utilizing existingmedia resources Discovering new websites Discarding waste resources Increasing Referrals (Inquiries)
  5. 5. Client Communi cationIncreasingRenewals – Value creation Employee Communi cation
  6. 6. Searchability via Media Tags/KeywordsSearchability of websitesvia Meta Tags Benefits in SEO
  7. 7.  Primary Views per 1000 media file Views per 1000 client Referrals per 1000 media file Referrals per 1000 client Secondary Views resource-wise Referrals resource-wise Inquiries
  8. 8. Referrals per 1000 Media
  9. 9. Views per 1000 Media
  10. 10. Referrals per 1000 clientViews per 1000 client
  11. 11. Referrals per 1000 media fileViews per 1000 media file
  12. 12. Eligible Clients for Non Workorder TaskType of ClientService MDC TS Catalog Website SS LS Maximiser PDF ✔ ✔ ✔ ✔ ✔ PPT ✔ ✔ ✔ ✔ PPTV ✔ ✔ ✔ ✔ PrintBrochure ✔ ✔
  13. 13.  Company Presentation: Company Video: Company Brochure:
  14. 14.  Re-started uploading in Jul’12 Uploaded 238 files in Jul’12 & 243 files in Aug’12
  15. 15. No Start Search a Satisfied Yes resource by result ?No Features Make it a satisfied ? Track regular weekly resource Yes result No Upload of 25 samples End Start bulk Satisfie testing Track data for 2 d by with week the more Yes result ? than 100 files
  16. 16.  Creativecow.net Uploaded 700 videos Flickr.com 500 videos Slideserve.com Uploaded 200 PPTs Issuu.com
  17. 17. Views per 1000 Media File6000050000 Slideshare(PPT) Scribd(PPT)40000 Authorstream(PPT)30000 Slidehare(PDF) Scribd(PDF)20000 Youtube(PPTV)10000 Creativecow(PPTV) Flickr(PPTV) 0 Jun12 Jul12 Aug12 Sep12
  18. 18. Referrals per 1000 Media File600 Slideshare(PPT)500 Scribd(PPT) Authorstream(PPT)400 Slidehare(PDF)300 Scribd(PDF)200 Youtube(PPTV)100 Creativecow(PPTV) Flickr(PPTV) 0 Jun12 Jul12 Aug12 Sep12
  19. 19. Growth / Decline in Views per 1000 Referrals per 1000 files last 4 weeks Resource Format files per week per week (Views, Referrals)Slideshare.net PPT 4010 31 (+,-)Scribd.com PPT 1340 3 (+,-)Authorstream.com PPT 640 10 (-,+)Slideserve.com PPT 100 9 (-,-)Youtube.com PPTV 1610 92 (-,-)Creativecow.net PPTV 12000 50 (-,+)Flickr.com PPTV 3500 75 (+,+)Slideshare.net PDF 7180 7 (+,-)Scribd.com PDF 1690 2 (-,-)Issuu.com PDF 3140 5 N/A
  20. 20.  Meta tags in media pages Media links in footer
  21. 21.  New Embed code in Slideshare Module implemented for Non-WO-Task: Media TAT, MY Entry Cross Upload of media files Title modification in PPT, PPTV
  22. 22.  Re-upload of the Presentations Image hyperlinks in Slideshare Presentations PPT uploaded before 1st April, 2012 New Title format Embed of YouTube video
  23. 23.  Video on Homepage (D0008) Face book Like, Tweet button
  24. 24.  Ensure correct entries of title, tag and transcript PDF error corrections (4 pages PDF, URL correction of PCAT cases, 16 pages & 32 pages PDF, 7 images on a single page) Service heading for service clients in PDF PPTVs included in dir.indiamart.com
  25. 25. SMO
  26. 26.  Social Media Optimization New media format New resources Youtube features optimization Schema.org for media
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