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Media Web Engagement

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Presentation on Media Web Engagement By Sourabh Paul

Presentation on Media Web Engagement By Sourabh Paul

Published in: Business, Technology

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Transcript

  • 1. BySourabh Paul
  • 2.  ROI of Production Cost Increasing Referrals (Inquiries) Increasing Renewals- Value Creation Benefits in SEO
  • 3. Increase the visibility Error Increase the referralsrectification, process improvement ROI of Production cost Ensure support of Quality content complete features
  • 4. Utilizing existingmedia resources Discovering new websites Discarding waste resources Increasing Referrals (Inquiries)
  • 5. Client Communi cationIncreasingRenewals – Value creation Employee Communi cation
  • 6. Searchability via Media Tags/KeywordsSearchability of websitesvia Meta Tags Benefits in SEO
  • 7.  Primary Views per 1000 media file Views per 1000 client Referrals per 1000 media file Referrals per 1000 client Secondary Views resource-wise Referrals resource-wise Inquiries
  • 8. Referrals per 1000 Media
  • 9. Views per 1000 Media
  • 10. Referrals per 1000 clientViews per 1000 client
  • 11. Referrals per 1000 media fileViews per 1000 media file
  • 12. Eligible Clients for Non Workorder TaskType of ClientService MDC TS Catalog Website SS LS Maximiser PDF ✔ ✔ ✔ ✔ ✔ PPT ✔ ✔ ✔ ✔ PPTV ✔ ✔ ✔ ✔ PrintBrochure ✔ ✔
  • 13.  Company Presentation: Company Video: Company Brochure:
  • 14.  Re-started uploading in Jul’12 Uploaded 238 files in Jul’12 & 243 files in Aug’12
  • 15. No Start Search a Satisfied Yes resource by result ?No Features Make it a satisfied ? Track regular weekly resource Yes result No Upload of 25 samples End Start bulk Satisfie testing Track data for 2 d by with week the more Yes result ? than 100 files
  • 16.  Creativecow.net Uploaded 700 videos Flickr.com 500 videos Slideserve.com Uploaded 200 PPTs Issuu.com
  • 17. Views per 1000 Media File6000050000 Slideshare(PPT) Scribd(PPT)40000 Authorstream(PPT)30000 Slidehare(PDF) Scribd(PDF)20000 Youtube(PPTV)10000 Creativecow(PPTV) Flickr(PPTV) 0 Jun12 Jul12 Aug12 Sep12
  • 18. Referrals per 1000 Media File600 Slideshare(PPT)500 Scribd(PPT) Authorstream(PPT)400 Slidehare(PDF)300 Scribd(PDF)200 Youtube(PPTV)100 Creativecow(PPTV) Flickr(PPTV) 0 Jun12 Jul12 Aug12 Sep12
  • 19. Growth / Decline in Views per 1000 Referrals per 1000 files last 4 weeks Resource Format files per week per week (Views, Referrals)Slideshare.net PPT 4010 31 (+,-)Scribd.com PPT 1340 3 (+,-)Authorstream.com PPT 640 10 (-,+)Slideserve.com PPT 100 9 (-,-)Youtube.com PPTV 1610 92 (-,-)Creativecow.net PPTV 12000 50 (-,+)Flickr.com PPTV 3500 75 (+,+)Slideshare.net PDF 7180 7 (+,-)Scribd.com PDF 1690 2 (-,-)Issuu.com PDF 3140 5 N/A
  • 20.  Meta tags in media pages Media links in footer
  • 21.  New Embed code in Slideshare Module implemented for Non-WO-Task: Media TAT, MY Entry Cross Upload of media files Title modification in PPT, PPTV
  • 22.  Re-upload of the Presentations Image hyperlinks in Slideshare Presentations PPT uploaded before 1st April, 2012 New Title format Embed of YouTube video
  • 23.  Video on Homepage (D0008) Face book Like, Tweet button
  • 24.  Ensure correct entries of title, tag and transcript PDF error corrections (4 pages PDF, URL correction of PCAT cases, 16 pages & 32 pages PDF, 7 images on a single page) Service heading for service clients in PDF PPTVs included in dir.indiamart.com
  • 25. SMO
  • 26.  Social Media Optimization New media format New resources Youtube features optimization Schema.org for media