Brand NameWhy did I choose the name ArtReel? • ArtReel to me is a play on words. • It takes the two things that I love (art and movies) and brings them together into one word. • ArtReel is able to bring the thinking back to the arts and ﬁlm.
Brand Name ArtReel backstory• I was getting sick and tired of what movies are turning into.• they were forgetting the what ﬁlm really was, art.• I tried to think of a name that would bring the ﬁne arts back into ﬁlmmaking.
Brand NameStrengths and concerns with ArtReel• STRENGTHS • CONCERNS• Creative • Protecting could be difﬁcult• Fun • Could be mistaken for• New different company• Rolls of your tongue • Correct spelling could be a problem
Brand Name is ArtReel Protectable?• After checking the United States Patent and Trademark Ofﬁce, I found that the name ArtReel Theaters is not being used by anyone in my area or in the USA.• Even if you spell the name wrong the no one is using that brand name.
Brand Name ArtReel category• After Reading the article Pursuing Strong Brands, I found that the name ArtReel Theaters is a descriptive / suggestive brand name.• The name is describing what exactly it is by using the word “theaters”.• But since we use the word ArtReel than it is suggestive because, it is suggesting what the company is not telling you out right.
Brand Logo• The logo that feel would best suit ArtReel Theaters would have to be Wordmark and Emblem.• ArtReel would be in blue cursive text all one stroke, that leads to the second row where Theaters is written in lighter blue text.• Behind the Wordmark we would have an artists rendering of a full ﬁlm reel.
Brand Logo• The reason that the logo would be effective is that it shows that art and ﬁlm can be one.• It shows that creation of ﬁlm can lead into the creation of something that everyone will enjoy.
Brand Logo Competitors logo (REGAL)• Regal’s logo is one of the most well known logos in the movie theater business.• The text is special text that was created just for Regal.• The log shows a crown which means that they claim them selves to be the king of movie theaters• Along with that the colors behind the crown represent the primary colors. Which all art is created with.
Brand Logo Effective Logo• I feel that Yoplait and kraft foods has the kind of logo I am looking for.• The color of Kraft is the same color i would like to use• The ﬂowing of of Yoplait’s emblem the way it interacts and makes the yoplait seem fun and friendly for everyone.
Brand Logo ArtReel Logo• The ArtReel logo would look something like this.• The text in the logo would be something like Matura MT Script Capitals because it gives me a sleek feel.• Behind the text would be an artist rendering of a ﬁlm reel, with some ﬁlm spooling out.
Brand Logo ArtReel Logo• The logo would start out with a dark blue with the top text and the bottom text will be a lighter blue.• At the bottom of the ﬁlm real will read our mission statement so that everyone will know who we are.
Corporate Culture ArtReel’s values & beliefs• ArtReel believes that ﬁlms should be shown in a good theater where everyone is comfortable and the movie looks good• ArtReel believes that your movie going experience should be cheap, fun, great movies.• To carry out these objectives we will:
Corporate Culture ArtReel’s values & beliefs• Only hire the essential staff that is needed so that the community can get a chance to volunteer to work at the theater.• By doing this we will be creating an atmosphere of friendliness and fun. Keeping the community involved is one of our main points.• Another way that w can create culture in our community is make the theater non proﬁt.
Mission Statement• ArtReel’s mission statement is that everyone is welcome, all ﬁlms are welcome, all friends are welcome.• They way that it is communicated is we will have it be said before each movie and all the paid staff will know the saying and say it to all the volunteers to show that they are welcome.• The mission statement tells everyone that no one person or ﬁlm will be left behind. Be it blockbuster or independent.
Mission Statement• The way that this is different from our competitors is that most major movie chains do not show independent movies because they may not be as proﬁtable as the big blocbuster. It keeps us unique.
Tagline• ArtReel’s tagline reads, The way that ﬁlms were meant to be seen.• This is an effective tagline because it keeps people wondering what exactly makes that theater so good.• This tagline represents a provocative tone. It leads the reader on and makes them wonder.
Tagline• The tagline does not completely reinforce the brand message but it makes you feel at home when you come to the theater.• It does distinguish us from the competition because no one else makes you have the same experience that you have with us.• The tagline does demand action. It makes you want to ﬁnd out what exactly is going on.