Re(dizajn) servisa
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Re(dizajn) servisa

on

  • 465 views

Prezentacija daje uvod u osnovne principe Customer Development metode za uspostavljanje Start-upa.

Prezentacija daje uvod u osnovne principe Customer Development metode za uspostavljanje Start-upa.

Statistics

Views

Total Views
465
Views on SlideShare
460
Embed Views
5

Actions

Likes
1
Downloads
4
Comments
0

1 Embed 5

http://a0.twimg.com 5

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Re(dizajn) servisa Presentation Transcript

  • 1. (Re)Dizajn servisa Dejan Restak CEO & Founder @ Vibe Network ex Mondo.rs - Wireless Media ex B92.net
  • 2. Definicija tr žišta
    • Skup aktivnih i potencijalnih kupaca/korisnika/posetilaca
    • Za dati skup servisa ili proizvoda
    • Koji imaju zajednički skup potreba i želja
    • Koji referenciraju jedni druge kada donose odluke o kupovini
    “ Ako dvoje ljudi kupi isti proizvod a nemaju načina da referenciraju jedan drugog, oni nisu pripadnici istog tržišta” – Crossing the Chasm, Geoffrey A Moore “ Nijedna kompanija ne može priuštiti da plati za svaki pojedinačni marketing kontakt”
  • 3. Prihvatanje inovacije – Rodžers Everet (Rogers Everett)
  • 4. Kako preskočiti ponor – Džefri Mur (Geoffrey A Moore) Inovatori – vole sve što je novo, tolerišu bagove, ne zadržavaju se dugo Vizionari – traže inspiraciju, totalnu promenu, nov servis, nov proizvod, koncept Pragmatisti – Traže sigurne i postepene promene na bolje, nije potrebna inovacija, lojalni Konzervativci – Ne vole promene, idu na provereno i ostaju dugo Negativci – Nema vajde, minimiziramo štetu
  • 5. Kako se to uglavnom radi Concept Product Dev. Alpha/Beta Test Launch/ 1 st Ship
    • Create Marcom
    • Materials
    • - Create Positioning
    - Hire PR Agency - Early Buzz - Create Demand - Launch Event - “Branding”
    • Hire Sales VP
    • Pick distribution Channel
    • Build Sales Channel / Distribution
    Marketing Sales
    • Hire First Bus Dev
    • Do deals for FCS
    Business Dev. Engineering
    • Write MRD
    • Waterfall
    • Q/A
    • Tech Pubs
  • 6.  
  • 7. Biznis model Svaku kompaniju opisuje 9 osnovnih elemenata
  • 8. 1. S egment klijenata Koje klijente i korisnike opslužujete? Šta oni zaista žele da im učinite?
  • 9. 2. Vaša ponuda (Value proposition) Šta nudite? Šta to njima čini? Da li im je bitno i koliko?
  • 10. 3. Kanali (channels) Kako pristupi svakom segmentu klijenata? Kojim tačkama interakcije?
  • 11. 4. Odnosi sa klijentima i korisnicima Kakve relacije uspostavljate sa svakim segmentom? perosnalne? automatske? akvizicija? zadržavanje/lojalnost?
  • 12. 5. Izvori prihoda Šta su vaši klijenti i korisnici spremni da plate? Koliko? Kako? Da li su prihodi periodični (pretplata), transakcionog tipa (prodaja ogl.prostora), servisni, po projektu?
  • 13. 6. Ključni resursi Koji resursi obezbeđuju vaš biznis model? Koja sredstva su esencijalna?
  • 14. 7. Ključne aktivnosti Koje aktivnosti morate da radite jako dobro u vašem biznis modelu? Šta je ključno?
  • 15. 8. Ključni partneri Koji partneri i dobavljači obezbeđuju vaš biznis? Na koga morate da se oslonite? Od koga zavisite?
  • 16. 9. Struktura troškova Koja je rezultujuća struktura troškova? Koji to ključni elementi čine vaše troškove?
  • 17.  
  • 18. Business Canvas #1 - Powerful sellers - Server providers - Variable costs: server and traffic maintenance costs - Fixed Cost: rent, salaries Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness
    • Web & App sales
    • - Online social networks
    Seller: - Access to large online customer pool - Bulk sales with reduced commission Buyer: - Better discounts - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Pro-sellers in Amazon and eBay who sell electronics Buyer: Online shoppers
  • 19. Business Canvas #2 - Variable costs: server and traffic maintenance costs - Fixed Cost: rent, salaries Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness
    • Web & App sales
    • - Online social networks
    Seller: - More customer traffic - Bulk sales with reduced commission Buyer: - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products
  • 20. Business Canvas #3
    • Sellers who need more traffic
    • Server providers
    • Established services - Online Marketing : Google/Facebook
    • Variable costs: server and traffic maintenance costs - Fixed Cost: rent, salaries
    • - Online ad campaigns
    Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness
    • Web & App sales
    • Online social networks
    • Online advertising
    Seller: - More customer traffic - Bulk sales with reduced commission Buyer: - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products
  • 21. Business Canvas #4
    • Sellers who need more traffic
    • Server providers
    • Established services - Online Marketing : Google/Facebook
    • -Payment Gateway : Paypal - Customer Service (Front side webservice) : Self - Customer Service (Product side) : Sellers - Delivery : Sellers
    • Variable costs: server and traffic maintenance costs - Fixed Cost: rent, salaries
    • - Online ad campaigns
    Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness
    • Web & App sales
    • Online social networks
    • Online advertising
    • Seller: - More customer traffic
    • Bulk sales with reduced commission
    • - Access to customer contact information
    • Cross-sell their products. - Site advertising - Power to create deals
    • Buyer: - Better discounts
    • - Power to choose product deal
    • - Buyer community feedback on products and sellers
    - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products
  • 22. Business Canvas Final
    • Sellers who need more traffic
    • Server providers
    • Established services - Online Marketing : Google/Facebook
    • - Payment Gateway : Paypal - Customer Service (Front side webservice) : Self - Customer Service (Product side) : Sellers - Delivery : Sellers
    • Variable costs: server and traffic maintenance costs - Fixed Cost: rent, salaries
    • - Online ad campaigns
    Seller side: - transaction fees Buyer side: - targeted ads - float money
    • Growing and maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand
    • - Establishing credibility
    - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness
    • Web & App sales
    • Online social networks
    • Online advertising
    • Seller: - More customer traffic
    • Bulk sales with reduced commission
    • - Access to customer contact information
    • Cross-sell their products. - Site advertising - Power to create deals
    • Buyer: - Better discounts
    • - Power to choose product deal
    • - Buyer community feedback on products and sellers
    - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products