A clip, from us to you 7th episode World War II Love letters Jim and Ruthie
The Vision...• Share in an accessible, fun and thoughtful way:1. Knowledge and experience of practitioners2. Insights and inspirations of students3. Perspectives and ideas of archives users• Foster a greater understanding of how archivesfunction within society in hopes that it would inspirean appreciation for true value of the materials thatarchives hold.
The Mission...• Produce a forum for discussion about theoryand practice in the archival profession• Change peoples’ perception of archives
The First Episode:Prairie, Laura and Dana Recording "Social Justice in the Archives"
Overcoming Challenges• Utilizing the input of others• Delegating tasks• Working with what we were interestedin or familiar with
At Your Institution• Incorporating work already being done on adaily basis• Re-using previously created materials• Creativity, flexibility, passion, drive
Reaching a Broad Audience• Start Smallo Relativeso Friendso Co-Workerso Classmates• Maintain a Core Following• Use that Foundation to Build a Solid SupportNetwork• Expand Audience...Slowly, but Surely
Using Podcasts to Increase Visibility• Direct Ways to Increase Institutional Visibility:– Website, iTunes, and Social Media
Using Podcasts to Increase Visibility:iTunes Store“history” 100s of podcasts “Minnesota history” 22 podcasts
Using Podcasts to Increase Visibility:• Link to your podcast in:– Finding aids– Staff email signatures– Related Wikipedia articles
Using Podcasts to Increase Visibility:Indirect Exposure through CollaborationLinks to archival institutions discussed in the episode:Archives as… Irish For a Day: March 17, 2012
Using Podcasts to Increase Visibility:Increased SearchabilitySearch terms used to find Sound of the Archives taken fromour WordPress Dashboard statistics:
Positive Outcomes of Collaboration• Increased institutional visibility andsearchability• Honor the story of your donors and patrons• Partner with institutions near or far toincrease awareness of collections
Engage Patrons in a New Way• Who is alienated by blogs and social media?– Visually impaired– Patrons with low literacy levels and learningdisabilities– Children– Those without a reliable internet connection– Anyone without time to dedicate to reading
Engage Patrons in a New Way• Edutainment: providing education in anentertaining format
Engage Patrons in a New Way• Institutional Episodes: podcasts that informpatrons about the policies, services, and staffat your archive– What is a finding aid?– How do you search the archive catalog?– How should you prepare for a visit to the archive?– What projects are staff working on?
Why Your Archive Can Create aSuccessful Podcast• 45% of Americans Are Familiar With Podcasts• 25% of Americans Listen to Podcasts on aRegular Basis
Why Your Archive Can Create aSuccessful Podcasthttp://news.cnet.com/8301-13579_3-57460633-37/apple-spins-out-podcasts-app-ahead-of-ios-6/http://android.appstorm.net/roundups/lifestyle-roundups/great-podcasting-apps-to-replace-google-listen/Kindle Fire on Amazon.com• Capitalizeon mobiletechnology• Meet yourpatronswherethey’realready at
This American Lifehttp://www.thisamericanlife.org/Podcast access on ThisAmerican Life’s websitePodcast access on iTunes
Stuff You Missed in History Classhttp://entertainment.howstuffworks.com/hsw-shows/stuff-you-missed-in-history-class-podcast.htmPodcast access on theHow Stuff WorkswebsitePodcast access on iTunes
Documents that Changed the Worldhttp://ischool.uw.edu/audio-videoPodcast access on the Universityof Washington InformationSchool websitePodcast access on iTunes
Characteristics of Successful Podcasts• Podcast and episode themes• Storytelling to convey information• iTunes