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Mobile Travel @ Travel2010.be TravelMedia

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Presentation by Jeroen van Velzen, CEO of The Sound of Data on Mobile in Travel. November 23, 2010 http://travel2010.be/

Presentation by Jeroen van Velzen, CEO of The Sound of Data on Mobile in Travel. November 23, 2010 http://travel2010.be/

Published in: Travel, Technology, Business

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Transcript

  • 1. Mobile Travel (R)Evolution MOBILE TRAVEL MADE EASY _
  • 2. Customers in Travel
  • 3. Last weeks news
  • 4. EOY 2010 -> 35% EOY 2014 -> 94%
  • 5. Stickyness
  • 6. There’s an App for that!
  • 7. Last week News II
  • 8. Let’s build an App!
  • 9. Let’s build an App?
  • 10. The only way to interact with your customer while he’s enjoying your product (i.e. traveling) is using a mobile device.
  • 11. Practical Value 0 100 200 300 400 500 2007 2008 2009 2010 (F) Thousands Flight Notification Volume
  • 12. Practical Value
  • 13. The (perceived) practical value of your service is the alibi to engage in a mobile relationship
  • 14. Brand Trust Innovation Practical Value Relationship Make it personal
  • 15. Personal Practical Value
  • 16. Less is more!
  • 17. Extreme intuition!
  • 18. Extreme intuition!
  • 19. Remove travel stress factors
  • 20. Remove Stress ?!
  • 21. Remove Stress ?!
  • 22. Remove Stress ?!
  • 23. Use all the context you can think of
  • 24. If you are able to build the right mobile relationship sales will be perceived as a service
  • 25. Sales as a Service
  • 26. Contextual | Personal | Relevant
  • 27. Mobile Transactions Last Minute Insurance Upgrades Rebookings Location Based Events & Tours Hotels Restaurants Transport Related Taxi & Transit Car rental Public Transport
  • 28. Remember: It’s not about the app
  • 29. Jeroen van Velzen TWITTER: @jeve MOBILE: +316 13 13 17 17 MAIL: jeroen.vanvelzen@sod.nl MOBILE TRAVEL MADE EASY _