It’s (not) Only a Game (Focker)

Slide 1: It’s (not) Only a Game (Focker) Itzik Ben Bassat MediaArcade 1 MediaArcade

Slide 2: Online Is Everywhere image1 • Fast (not enough) • Multi function (text, voice, video) • Now available everywhere • Multiple devices • Global • Anarchistic (will become Democratic) • User Play (power to the people) 2 MediaArcade

Slide 3: He Who Goes Online Wins “…in 2008 ... consumers will almost certainly begin to demand more from their online functionality - and not just hardcore consumers. . . the major battleground is likely to be in console OS functionality, not game functionality." (Rob Fahey, GameIndustry.Biz, January 4th, 2008) 3 MediaArcade

Slide 4: Online Revenues Online Video Gaming out of Total Video Gaming Annual Spending Source: PWC LLP, Wilkofsky Gruen Associates  Online Games revenues grow faster than the entire games market  62% of all gamers play online (Online Gaming 2007: The Virtual Landscape, NPD”) 4 MediaArcade

Slide 5: Why Online Wins? 5 MediaArcade

Slide 6: We evolved through the years Yet…We’re still simple creators 6 MediaArcade

Slide 7: Associate Gentlemen Club in the beginning of the 20th century 7 MediaArcade

Slide 8: Associate Hundreds of thousands of gamers self-manage their associations – spending money, efforts and time into running their communities. MediaArcade

Slide 9: Associate What would have happened if Hasamba was written today? How many people would be members of that guild? 9 MediaArcade

Slide 10: Socialize 10 MediaArcade

Slide 11: Socialize 11 MediaArcade

Slide 12: Socialize Sharing with others…the ability to socialize before, during and after the game. 12 MediaArcade

Slide 13: Show Off 13 MediaArcade

Slide 14: Show Off 14 MediaArcade

Slide 15: Show Off $949 for the rare Spectral Tiger for your WOW character. Where’s the fun if you have nothing to show! 15 MediaArcade

Slide 16: Compete 16 MediaArcade

Slide 17: Compete 17 MediaArcade

Slide 18: Compete  Hundred of thousands participants.  Millions of viewers online and satellite.  Worldwide phenomena. 18 MediaArcade

Slide 19: Personal identity 19 MediaArcade

Slide 20: Personal Identity 20 MediaArcade

Slide 21: Personal Experience MTVuntitled 21 MediaArcade

Slide 22: Personal Experience 22 MediaArcade

Slide 23: Personalized Experience 23 MediaArcade

Slide 24: Wannabee 24 MediaArcade

Slide 25: Wannabee 25 MediaArcade

Slide 26: We Have Needs 26 MediaArcade