Using Multimedia Content
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Using Multimedia Content



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Using Multimedia Content Using Multimedia Content Presentation Transcript

  • Using Multimedia Content Eric Whelan Producer, sound delivery @ericwhelan
  • About Us
    • Small digital media training, production and consultancy company
    • Work with the charity, not-for-profit and heritage and museums sector
    • Our mission is to help organisations change the way the communicate and reach as many people as possible using free and cheap tools
  • The Media – What’s Different?
    • The type of media that is available to us has changed
    • “ Multimedia” is now used all over the web
    • Even traditional media is being affected – for example, radio-friendly press releases
  • What is Multimedia content?
    • Audio
    • Video
    • Blogs
    • Photos
    • Social Media presence
    • Any kind of content that isn’t simply a single piece of text
  • What does the Content allow us to do?
    • Show our supporters the good work we’re doing and where their donations are going
    • Tell true stories of the lives of our beneficiaries – particularly useful for annual reports, newsletters, press releases etc
    • Give a more human face to our organisations
    • Multimedia content is a fantastic way to fundraise
  • Who’s using Multimedia Content?
  • How are they using it?
  • What happened next?
    • Content was picked up by several departments of the Guardian, including Society Guardian and the Joe Public blog
    • As a result, content was seen by many more people than it otherwise would have, raising awareness of the work that Carers UK do
    • What do you think would have happened with these stories had they only been in text form?
  • What about smaller charities?
    • It’s not just large charities that are using multimedia content
    • Tiny, start up organisations are also creating incredibly successful multimedia campaigns
    • They are doing this by utilising free and affordable tools
  • Case Study
    • Charity that campaigns for Coca-Cola to allow life-saving “aid pods” to be delivered to Africa with their cola shipments
    • The pods contain vitamins, rehydration salts, supplements and more
    • ColaLife have designed the aid pods themselves and have just been registered as a charity
  • What kind of content are they creating?
    • Videos diaries
    • Audio pieces
    • Photos
    • Blog entries
  • Multimedia content get pride of place right on the homepage
  • Why does this content work?
    • Very personable, giving supporters an insight into the charity
    • Makes the people behind the charity approachable, meaning people are more likely to engage with them online and spread their message
    • The content is easily shareable – an important factor when it comes to getting your content noticed
  • Case Study
    • Organisation working in Uganda to help local children and families
    • Opened up a Mother and Baby centre last year, providing support, care and even temporary placement for local families
    • Supported by volunteers and donors
  • Child’s i Hompage
    • The entire website is built around a Wordpress blog
    • This means that people working on the project can easily post updates and share any content they have created without the need for a web team
    • Readers know exactly who has posted the update, creating a more direct connection with the content
  • Who do you think this video was for?
    • Supporters
    • Stakeholders
    • Donors
    • The media
  • How does it help?
    • Content like this (in video, photos or audio form) really shows off the work that the organisation is doing
    • It also shows donors where their money has gone to.
    • Being able to clearly see exactly what has been done with donations is likely to encourage donors to return and will engage new supporters
  • What do you notice that’s different about the “Our Mission” page on the website? Why do you think it’s done this way?
  • Points to Remember
    • With both Child’s i & ColaLife, multimedia content is key to their online presence
    • This is true of many organisations and we have started to see a shift towards the use of videos, and audio to tell stories rather than traditional text
    • Always consider if you can show your story, rather than tell it
  • Points to Remember
    • The key to multimedia content is it’s shareability
    • You can easily embed audio, video, slideshows and images into blogs, websites, on your social media presence etc
    • Unless you’re speaking about a particular event, try to keep your content timeless by not mentioning dates etc
  • Where to with your content?
    • It’s important to remember to think of where your multimedia content can go
    • It allows you to offer ready-made content for journalists. The media are screaming out for your content!
    • Don’t be afraid – pick up the phone and get in touch with editors, Clare Horton especially
    • Real stories will get you heard
  • Questions?
  • Get in Touch
    • Email: [email_address]
    • Web:
    • Twitter: @ericwhelan / @sounddelivery