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User Involvement 27th May 09
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User Involvement 27th May 09

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  • Transcript

    • 1. User Involvement Group Wednesday May 27th Mark Ellis Senior Producer sounddelivery
    • 2. A bit about me
      • 9 years at the BBC
      • BBC Southern Counties Radio
      • BBC Special Features Unit
      • BBC Radio Cambridgeshire
      • 1 year (ish) at LBC
      • Nightly News
      • Jenny Éclair
      • 2 and a half years at sounddelivery
      • podcast & video production
      • bespoke communications campaigns
      • training workshops and events
    • 3. Today’s Agenda
      • An overview of the changing media climate
      • The what, the why, the how of current web tools – breaking them down to really understand how they can involve service users
      • Case studies and examples of good practice
      • Social Media on a budget– but you don’t need a huge budget to be encouraging users to engage
      • Applications – how can use the tools to give people a voice, have their say, feedback within an organisation but also perhaps to change media perceptions too.
    • 4. Who are your service users? Is it me? Or is it me?
    • 5. is really just a label for the way the internet looks today
    • 6. Immigrants vs. Natives
      • Purposeful
      • Search
      • Manage
      • Updates
      • Automatic (and will be mobile)
      • Networks
      • The brand of me
      • Media channel
    • 7. The Long Tail
    • 8.  
    • 9. Social Media tools
      • What’s a blog?
      • What’s twitter?
      • What's an RSS feed?
      • What’s a social network?
      • What’s a podcast?
      • What’s a wiki?
      • What’s social bookmarking?
    • 10.  
    • 11.
      • So how can a blog
      • work for you?
    • 12.
      • Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.
    • 13.
      • http:// twitter.com/stephenfry
      http:// twitter.com/Wossy
    • 14.
      • Conversations
      • Dialogue
      • Updates
      • Micro-blogging
    • 15. What’s a wiki?
      • a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
    • 16.  
    • 17. What is social bookmarking?
      • store, tag and share links across the internet.
      • share links with friends… and people with similar interests.
      • access links from any computer.
    • 18. Benefits
      • Makes information manageable
      • Makes information portable – you can access your bookmarks anywhere
      • Connects your information and you to others
      • You can involve others in your research-project management
    • 19. Considerations
      • Must agree to tags
      • Can’t stop people tagging your content – even stuff you don’t want associated with you
      • Bookmarks can go out of date
    • 20. delicious
    • 21. Case Studies
    • 22. Impact of blogging
    • 23.  
    • 24.
      • Provide support, advice and information for families with disabled children, no matter what their condition or disability.
      • Mission and Purpose
      • Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead.
    • 25. Using social media
    • 26. Using social media Using social media
    • 27. Using social media Using social media Using social media Using social media
    • 28. Using social media
    • 29.  
    • 30.
      • Patients and carers can find out what other people think of local hospitals, hospices and mental health services.
      • And lots of people share the story of what happened to them or their family when they were ill.
      • Most important of all patients and carers can tell it like it is - patients and carers know what the service was like and come up with lots of great ideas about how it could be better.
    • 31.  
    • 32. Does Patient Opinion make any difference?
      • Improving maternity care information at Northampton
      • Checking on ward cleaning at Rotherham
      • A meeting, arranged by Patient Opinion, changes things for the better at Rotherham
      • Improving infection control in Portsmouth
      • Raising awareness about dementia in Northampton
      • Nursing staff retrained at Bolton, after a painful injection
      • Patients will be shown more consideration during MRIs at Hull Infirmary
      • Long wait for postmortem leads to appointment of Bereavement Manager
    • 33.  
    • 34.  
    • 35.
      • Social reporter training
      • Blogging
      • Interviewing
      • Podcasting
    • 36. Writing a blog
    • 37. Pictures from the training
    • 38. Podcasts My Brixton Emma’s interview with David Lucas http://www.museumoflondon.org.uk/English/EventsExhibitions/Community/BrixtonRiots/
    • 39. Break time
    • 40. Social Media on a budget
      • Podcasting
      • Blogs
      • Video
      • Social Networks
    • 41. Podcasts to discuss Daniel’s story Liam’s first holiday Homeless at Christmas Rebecca’s housing estate A prisoner’s tale Tony Robinson and Alzheimer’s Society
    • 42. Digital Storytelling Audio Slideshows http://www.msf.org.uk/media/Slideshows/Audio/myanmar_cyclone/index.html http://www.christianaid.org.uk/emergencies/past/tsunami/slideshow.aspx http://society.guardian.co.uk/flash/page/0,,2213612,00.html http:// www.careinternational.org.uk /?lid=11789 http:// www.irishtimes.com/indepth/slideshows/congo -displacement / http://www.ft.com/cms/s/0/603c9e3a-c05e-11dd-9559-000077b07658.html http:// www.youtube.com/watch?v =sQ58VDaMPyQ
    • 43. Video
      • Flip camera
      • Range in price from £70 - £150 (on Amazon)
      Kodak Zi6 £85 – 112 (Amazon.co.uk)
    • 44. Some examples
      • http://digitalengagement.org/
      • http://www.podnosh.com/blog/2009/04/02/simon-berry-bob-geldof-colalife-the-pope-and-condoms/
      • http:// www.bbc.co.uk/videonation/articles/u/uk_hannah.shtml
    • 45.
      • So how can audio/video
      • be used to engage with
      • your stakeholders?
    • 46. Email/web groups
      • Google groups
      • Yahoo groups
    • 47. Social Networks
    • 48. Niche social networks
    • 49. Closed v Open social networks
      • You can set up your own network for your community or group by using free networks like:
      • www.ning.com
      • www.webjam.com
      • www.wetpaint.com
      • www.multiply.com
    • 50.
      • So how can social networks
      • work for you and your
      • stakeholders?
    • 51. Other places for your content Start Listening Local Media
    • 52. So is Web 2.0 for you or not?
      • YES
      • You want to express the human voice of your organisation
      • You want to enable easy ways for people to share knowledge and information
      • Open source thinking - willing to share ideas in progress and let others join in and help it
      • Can deal with the messiness
      • You already have the basics covered.
      • Costs
      • Source: Designing for Civil Society
      • NO
      • You are obsessively controlling
      • Your organization is not ready for some changes in how you work
      • Your audience is not online
      • Everything must be vetted by central authority
      • Your aims are written in stone, not electricity
      • You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit.
    • 53. Tips for creating powerful content
      • Listen to podcasts, audio content, read blogs, explore social networking
      • sites, watch vodcasts, read wikis – see what “the competition” is doing
      • Involve your staff, supporters, clients - get their opinions & ideas, find
      • out how they want to be communicated with.
      • Be yourself - don’t try and copy what’s already out there. Be
      • innovative.
      • Share the responsibility – ask team members what they would like to
      • do.
      • Explore how incorporating a social media strategy start slowly and build
      • up content.
    • 54. THANKYOU!
      • www.sounddelivery.org.uk
      • Email [email_address] to sign up to our enewsletter and to receive our slides
      • 020 8888 2951

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