User Involvement 27th May 09

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  • 1. User Involvement Group Wednesday May 27th Mark Ellis Senior Producer sounddelivery
  • 2. A bit about me
    • 9 years at the BBC
    • BBC Southern Counties Radio
    • BBC Special Features Unit
    • BBC Radio Cambridgeshire
    • 1 year (ish) at LBC
    • Nightly News
    • Jenny Éclair
    • 2 and a half years at sounddelivery
    • podcast & video production
    • bespoke communications campaigns
    • training workshops and events
  • 3. Today’s Agenda
    • An overview of the changing media climate
    • The what, the why, the how of current web tools – breaking them down to really understand how they can involve service users
    • Case studies and examples of good practice
    • Social Media on a budget– but you don’t need a huge budget to be encouraging users to engage
    • Applications – how can use the tools to give people a voice, have their say, feedback within an organisation but also perhaps to change media perceptions too.
  • 4. Who are your service users? Is it me? Or is it me?
  • 5. is really just a label for the way the internet looks today
  • 6. Immigrants vs. Natives
    • Purposeful
    • Search
    • Manage
    • Updates
    • Automatic (and will be mobile)
    • Networks
    • The brand of me
    • Media channel
  • 7. The Long Tail
  • 8.  
  • 9. Social Media tools
    • What’s a blog?
    • What’s twitter?
    • What's an RSS feed?
    • What’s a social network?
    • What’s a podcast?
    • What’s a wiki?
    • What’s social bookmarking?
  • 10.  
  • 11.
    • So how can a blog
    • work for you?
  • 12.
    • Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.
  • 13.
    • http:// twitter.com/stephenfry
    http:// twitter.com/Wossy
  • 14.
    • Conversations
    • Dialogue
    • Updates
    • Micro-blogging
  • 15. What’s a wiki?
    • a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
  • 16.  
  • 17. What is social bookmarking?
    • store, tag and share links across the internet.
    • share links with friends… and people with similar interests.
    • access links from any computer.
  • 18. Benefits
    • Makes information manageable
    • Makes information portable – you can access your bookmarks anywhere
    • Connects your information and you to others
    • You can involve others in your research-project management
  • 19. Considerations
    • Must agree to tags
    • Can’t stop people tagging your content – even stuff you don’t want associated with you
    • Bookmarks can go out of date
  • 20. delicious
  • 21. Case Studies
  • 22. Impact of blogging
  • 23.  
  • 24.
    • Provide support, advice and information for families with disabled children, no matter what their condition or disability.
    • Mission and Purpose
    • Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead.
  • 25. Using social media
  • 26. Using social media Using social media
  • 27. Using social media Using social media Using social media Using social media
  • 28. Using social media
  • 29.  
  • 30.
    • Patients and carers can find out what other people think of local hospitals, hospices and mental health services.
    • And lots of people share the story of what happened to them or their family when they were ill.
    • Most important of all patients and carers can tell it like it is - patients and carers know what the service was like and come up with lots of great ideas about how it could be better.
  • 31.  
  • 32. Does Patient Opinion make any difference?
    • Improving maternity care information at Northampton
    • Checking on ward cleaning at Rotherham
    • A meeting, arranged by Patient Opinion, changes things for the better at Rotherham
    • Improving infection control in Portsmouth
    • Raising awareness about dementia in Northampton
    • Nursing staff retrained at Bolton, after a painful injection
    • Patients will be shown more consideration during MRIs at Hull Infirmary
    • Long wait for postmortem leads to appointment of Bereavement Manager
  • 33.  
  • 34.  
  • 35.
    • Social reporter training
    • Blogging
    • Interviewing
    • Podcasting
  • 36. Writing a blog
  • 37. Pictures from the training
  • 38. Podcasts My Brixton Emma’s interview with David Lucas http://www.museumoflondon.org.uk/English/EventsExhibitions/Community/BrixtonRiots/
  • 39. Break time
  • 40. Social Media on a budget
    • Podcasting
    • Blogs
    • Video
    • Social Networks
  • 41. Podcasts to discuss Daniel’s story Liam’s first holiday Homeless at Christmas Rebecca’s housing estate A prisoner’s tale Tony Robinson and Alzheimer’s Society
  • 42. Digital Storytelling Audio Slideshows http://www.msf.org.uk/media/Slideshows/Audio/myanmar_cyclone/index.html http://www.christianaid.org.uk/emergencies/past/tsunami/slideshow.aspx http://society.guardian.co.uk/flash/page/0,,2213612,00.html http:// www.careinternational.org.uk /?lid=11789 http:// www.irishtimes.com/indepth/slideshows/congo -displacement / http://www.ft.com/cms/s/0/603c9e3a-c05e-11dd-9559-000077b07658.html http:// www.youtube.com/watch?v =sQ58VDaMPyQ
  • 43. Video
    • Flip camera
    • Range in price from £70 - £150 (on Amazon)
    Kodak Zi6 £85 – 112 (Amazon.co.uk)
  • 44. Some examples
    • http://digitalengagement.org/
    • http://www.podnosh.com/blog/2009/04/02/simon-berry-bob-geldof-colalife-the-pope-and-condoms/
    • http:// www.bbc.co.uk/videonation/articles/u/uk_hannah.shtml
  • 45.
    • So how can audio/video
    • be used to engage with
    • your stakeholders?
  • 46. Email/web groups
    • Google groups
    • Yahoo groups
  • 47. Social Networks
  • 48. Niche social networks
  • 49. Closed v Open social networks
    • You can set up your own network for your community or group by using free networks like:
    • www.ning.com
    • www.webjam.com
    • www.wetpaint.com
    • www.multiply.com
  • 50.
    • So how can social networks
    • work for you and your
    • stakeholders?
  • 51. Other places for your content Start Listening Local Media
  • 52. So is Web 2.0 for you or not?
    • YES
    • You want to express the human voice of your organisation
    • You want to enable easy ways for people to share knowledge and information
    • Open source thinking - willing to share ideas in progress and let others join in and help it
    • Can deal with the messiness
    • You already have the basics covered.
    • Costs
    • Source: Designing for Civil Society
    • NO
    • You are obsessively controlling
    • Your organization is not ready for some changes in how you work
    • Your audience is not online
    • Everything must be vetted by central authority
    • Your aims are written in stone, not electricity
    • You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit.
  • 53. Tips for creating powerful content
    • Listen to podcasts, audio content, read blogs, explore social networking
    • sites, watch vodcasts, read wikis – see what “the competition” is doing
    • Involve your staff, supporters, clients - get their opinions & ideas, find
    • out how they want to be communicated with.
    • Be yourself - don’t try and copy what’s already out there. Be
    • innovative.
    • Share the responsibility – ask team members what they would like to
    • do.
    • Explore how incorporating a social media strategy start slowly and build
    • up content.
  • 54. THANKYOU!
    • www.sounddelivery.org.uk
    • Email [email_address] to sign up to our enewsletter and to receive our slides
    • 020 8888 2951