Twitter intro

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Intro to Twitter presentation by Jacqui O'Beirne and Kate Walker, Dogs Trust

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Twitter intro

  1. 1. Introduction to Twitter<br />Dogs Trust<br />Jacqui O’Beirne<br />Digital Marketing Manager<br />Kate Walker<br />Digital Marketing Assistant<br />
  2. 2. What is Twitter?<br />Twitter<br />“Microblogging”/ “Micromessaging”<br />Updating status regularly (similar to Facebook) in 140 characters or less<br />Not locked to PC, you can “tweet” on phone, iPod Touch etc.<br />Used by e.g. BBC/SkyNews to show when new posts are published<br />Can help to reach an audience that may not have heard of you or your company otherwise<br />Has many famous Tweeters, including Stephen Fry, Philip Schofield or Demi Moore. Celebs do love sharing!<br />
  3. 3. A short history of Twitter (in 140 characters or less)<br />Formed by US company Odeo in 2006 after day long brain storm session. Caught on @SXSW music festival, since launched online to huge success<br />As of June 2010, 65 million posts per day = 750 tweets per second<br />During #WC2010, a record number of tweets was reached when fans posted 2,940 tweets p/second after Japan scored vs Cameroon on June 14<br />The Twitter server crashed after user's were updated their status to included "Michael Jackson"@ 100,000 tweets p/hour after his death<br />
  4. 4. Twitter is still growing!<br />105 million users<br />
  5. 5. Twitter users may be older than you think!<br />
  6. 6. What can social media help with?<br /><ul><li> Customer Services
  7. 7. Community Building
  8. 8. Volunteering & Community Fundraising
  9. 9. Engaging Supporters
  10. 10. Storytelling
  11. 11. ‘Show’ & Tell
  12. 12. Transparency
  13. 13. Widening Demographics
  14. 14. Brand Monitoring
  15. 15. PR</li></li></ul><li>Why do we use it?<br /><ul><li> Going where the people are
  16. 16. Already used Twitter personally
  17. 17. Low maintenance
  18. 18. The conversation was going on without us</li></li></ul><li>Why is social networking useful?<br /><ul><li> Free!
  19. 19. Personalised communication with existing AND new, international audience
  20. 20. Access to some non-profit schemes e.g. free Flickr Pro accounts
  21. 21. Attracts next generation supporters and inspires fundraising
  22. 22. Going where the people are; appeals even to least motivated
  23. 23. Reward for support; the ‘ask’ is indirect
  24. 24. “ePhilanthropy” is fast growing; giving online is the future
  25. 25. Much more regular communication than DM
  26. 26. Viral marketing means free advertising and increased traffic</li></li></ul><li>Get started! <br /><ul><li>Create an account
  27. 27. You need to think of a username
  28. 28. Enter your full name, create a password and enter your email address</li></li></ul><li>Username: To be or not to be?<br /><ul><li>For a company profile, your name should not have been taken already
  29. 29. Remember to keep it short and simple
  30. 30. For personal accounts, you can be more quirky if you like….!
  31. 31. Think about your interests, a nickname, add numbers?
  32. 32. Common names may need to add more characters to make it work</li></li></ul><li>Profile page – readers view<br />
  33. 33. Home page – your view<br />
  34. 34. Find friends<br />
  35. 35. Search results <br />Search returns Chris Moyles’ pages and tweeters who are mentioning Moyles<br />
  36. 36. How do you find people?<br />You can find people talking about you by using Twilert.com<br />Reply to anyone who finds you!<br />Find common interests<br />
  37. 37. In the beginning….<br />…you will talk to yourself.<br /> (Everyone does it…)<br />
  38. 38. Short and sweet<br /><ul><li>‘Think succinct’ – you only have 140 characters to play with. The idea is to get your message in one post, not multiple!
  39. 39. Characters are precious – it’s fine to use ‘&’ to represent ‘and’, or any other shortening symbols.
  40. 40. You can even squash words together to make hash tags - #iamsleepy or making them shorter, #wc stood for ‘world cup’</li></li></ul><li>Getting in touch!<br /><ul><li> Usernames are ‘@’ inclusive
  41. 41. So, typing “hey @dogstrust, we love to see all of the cute dogs when we visit the Harefield centre! Love and licks xox” will mean we see the message as a ‘mention’ (via clicking @dogstrust) on the log in page
  42. 42. Other people can then view this message if they search for ‘@dogstrust’ or dogstrust</li></li></ul><li>Sending a direct message<br />The drop down menu gives you a list of people who are your mutual friends (you follow them, they follow you)<br />It still works by using ‘@username’, but this time will not be shown in a public search<br />You can view the messages sent to you and those you have sent<br />
  43. 43. Navigation<br />Clicking here shows you all of the mentions<br />Direct messages are private<br />Retweets (the double arrow icon on the tweet) show what you have said that others have posted on their wall<br />Search for people/item – this will return the person and anyone talking about the person/item<br />
  44. 44. The Golden Rules<br /><ul><li> Read, reply, respond
  45. 45. Links to our site AND others
  46. 46. Generosity – retweets and thanking</li></li></ul><li>Retweeting<br />On the main page, you can view all of your friends’ tweets<br />You can retweet these by clicking the double arrows ‘retweet’ function on the bottom right hand corner of each tweet (double arrow icon)<br />This will then appear in all your followers feeds as you ‘retweeting’<br />
  47. 47. It’s amazing who you can follow…<br /><ul><li> Victoria Beckham was ‘addicted to Twitter’ during the recent New York Fashion Week.
  48. 48. Dannii Minogue and Kelly Osbourne are having a very public spat on Twitter right now.
  49. 49. Alex Ferguson has famously banned anyone from tweeting while at Old Trafford (journalists etc) during press conferences, but interesting Rio Ferdinand is still online and is a generous Tweeter, often giving away prizes to his random followers when he reaches a certain number
  50. 50. Kirstie Allsopp of (LLL fame) really likes her Twitter account and has recently started a big debate about the pros and cons of setting homework for young children.
  51. 51. New One Show host, Jason Manford got lots of coverage over speaking out about having his speech cut during his presenting duties at the Help for Heroes concert</li></li></ul><li>Twitter manners<br /><ul><li>It’s an informal space
  52. 52. We start and follow hashtags e.g. #keeppetscool
  53. 53. BUT don’t abuse the trending topics (lessons learned from Habitat) Don’t jump on the bandwagon unnecessarily!</li></li></ul><li>Follow us!<br /> @dogstrust @jacquiobeirne<br /> @devongalkate<br /> @lnicas @mokuska<br />

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