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  • 1. soundtalks: The Power of the Radio 4 Appeal sounddelivery and the Third Sector PR and Communications Network Q & A session with Sally Flatman
  • 2. Follow along• @sounddelivery• @flatmansally• #soundtalks• Storify will go up soon after today
  • 3. Sally Flatman• Sally Flatman has been working in radio for over 20 years• Starting at Radio Merseyside- in local radio you do everything!• Then moved to Manchester to work on daily programmes for the original Radio 5 which was split between sport and children.• In 1990, she came to London to work on a Johnnie Walker daily programme for Radio 5 and then moved to Radio 4 to work for the documentaries unit and was there for over 10 years.• Children prompted a move to part-time and shes been working 2 days a week on the Radio 4 Appeal for the past 10 years.• This small appeal is over 80 years old. Last year the Radio 4 Appeal charities raised in total £800,000. The Radio 4 Christmas Appeal raised £1.5 million....so overall £2,3 million from 2 hours and 36 mins of broadcasting.
  • 4. 1. Content out of Process
  • 5. 2. Storytelling: Personal story VS the story of the Charity
  • 6. 3. The sound of your story
  • 7. 4. Amplifying your appeal
  • 8. 5. Radio needs pictures
  • 9. Q&A
  • 10. Don’t forget• Share your top tips from the night on Twitter using the hashtag #soundtalks• Follow @sounddelivery• Storify: storify.com/sounddelivery• Join the Third Sector PR and Communications Network• The next #soundtalks will be in March about Audioboo. Date TBC!