soundtalks: The Power of the Radio 4 Appeal

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soundtalks: The Power of the Radio 4 Appeal

  1. 1. soundtalks: The Power of the Radio 4 Appeal sounddelivery and the Third Sector PR and Communications Network Q & A session with Sally Flatman
  2. 2. Follow along • @sounddelivery • @flatmansally • #soundtalks • Storify will go up soon after today
  3. 3. Sally Flatman • Sally Flatman has been working in radio for over 20 years • Starting at Radio Merseyside- in local radio you do everything! • Then moved to Manchester to work on daily programmes for the original Radio 5 which was split between sport and children. • In 1990, she came to London to work on a Johnnie Walker daily programme for Radio 5 and then moved to Radio 4 to work for the documentaries unit and was there for over 10 years. • Children prompted a move to part-time and she's been working 2 days a week on the Radio 4 Appeal for the past 10 years. • This small appeal is over 80 years old. Last year the Radio 4 Appeal charities raised in total £800,000. The Radio 4 Christmas Appeal raised £1.5 million....so overall £2,3 million from 2 hours and 36 mins of broadcasting.
  4. 4. 1. Content out of Process
  5. 5. 2. Storytelling: Personal story VS the story of the Charity
  6. 6. 3. The sound of your story
  7. 7. 4. Amplifying your appeal
  8. 8. 5. Radio needs pictures
  9. 9. Q & A
  10. 10. Don’t forget • Share your top tips from the night on Twitter using the hashtag #soundtalks • Follow @sounddelivery • Storify: storify.com/sounddelivery • Join the Third Sector PR and Communications Network • The next #soundtalks will be in March about Audioboo. Date TBC!

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