soundtalks: The Power of the Radio 4 AppealPresentation Transcript
soundtalks: The Power of the Radio 4 Appeal sounddelivery and the Third Sector PR and Communications Network Q & A session with Sally Flatman
Follow along• @sounddelivery• @flatmansally• #soundtalks• Storify will go up soon after today
Sally Flatman• Sally Flatman has been working in radio for over 20 years• Starting at Radio Merseyside- in local radio you do everything!• Then moved to Manchester to work on daily programmes for the original Radio 5 which was split between sport and children.• In 1990, she came to London to work on a Johnnie Walker daily programme for Radio 5 and then moved to Radio 4 to work for the documentaries unit and was there for over 10 years.• Children prompted a move to part-time and shes been working 2 days a week on the Radio 4 Appeal for the past 10 years.• This small appeal is over 80 years old. Last year the Radio 4 Appeal charities raised in total £800,000. The Radio 4 Christmas Appeal raised £1.5 million....so overall £2,3 million from 2 hours and 36 mins of broadcasting.
1. Content out of Process
2. Storytelling: Personal story VS the story of the Charity
3. The sound of your story
4. Amplifying your appeal
5. Radio needs pictures
Don’t forget• Share your top tips from the night on Twitter using the hashtag #soundtalks• Follow @sounddelivery• Storify: storify.com/sounddelivery• Join the Third Sector PR and Communications Network• The next #soundtalks will be in March about Audioboo. Date TBC!