Social Media Know How Wednesday 4 th November 2009 Trainer: Mark Ellis

Agenda for the day An introduction to web 2.0 Introduction to blogging, twitter, wikis + social bookmarking Podcasts and Videos Creating content – pictures, video and audio LUNCH Setting up your own blog Social networks and social networking Creating your own social network using Ning Practical applications – creating a social media strategy Debrief, Feedback, Questions, Future

An introduction to web 2.0

Introduction to blogging, twitter, wikis + social bookmarking

Podcasts and Videos

Creating content – pictures, video and audio

LUNCH

Setting up your own blog

Social networks and social networking

Creating your own social network using Ning

Practical applications – creating a social media strategy

Debrief, Feedback, Questions, Future

A bit about me 9 years at the BBC BBC Southern Counties Radio BBC Special Features Unit BBC Radio Cambridgeshire 1 year (ish) at LBC Nightly News Jenny Éclair 2 and a half years at sounddelivery podcast & video production bespoke communications campaigns training workshops and events

9 years at the BBC

BBC Southern Counties Radio

BBC Special Features Unit

BBC Radio Cambridgeshire

1 year (ish) at LBC

Nightly News

Jenny Éclair

2 and a half years at sounddelivery

podcast & video production

bespoke communications campaigns

training workshops and events

is really just a label for the way the internet looks today

Who are you trying to reach? Teachers Parents Young People / Older People People Who Don’t Know Who You Are Funders Trustees Staff Volunteers Media Partners Corporate Sector Global Reach And how are you communicating with them?

Teachers

Parents

Young People / Older People

People Who Don’t Know Who You Are

Funders

Trustees

Staff

Volunteers

Media

Partners

Corporate Sector

Global Reach

Immigrants vs. Natives Purposeful Search Manage Updates Automatic (and will be mobile) Networks The brand of me Media channel

Purposeful

Search

Manage

Updates

Automatic (and will be mobile)

Networks

The brand of me

Media channel

The Long Tail

Terms and Definitions Whats a tag? Whats a blog? What is RSS? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking? What is a personalized homepage?

Whats a tag?

Whats a blog?

What is RSS?

What’s a social network?

Whats a podcast?

Whats a wiki?

What is social bookmarking?

What is a personalized homepage?

What is a blog? A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

What is a blog? Chronological web publishing Uses free / simple interface Allows people to comment and to subscribe Mainly text but can be photo / audio / video Blogging tools

Chronological web publishing

Uses free / simple interface

Allows people to comment and to subscribe

Mainly text but can be photo / audio / video

Blogging: stories with words A conversation: a two way communication channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal views Use your blog to link to others, and key points of information Where to search for blogs

A conversation: a two way communication channel

Think of it as keeping in touch with friends

Write like a real person, not a PR

Write about real experiences, personal views

Use your blog to link to others, and key points of information

Blogging Case Study Egypt at the Manchester Museum

Egypt at the Manchester Museum

Blogging case study

Reads like a press release Does not give a human side of the company Feels like you’re being sold something Might as well be a ‘news’ section on the website

Reads like a press release

Does not give a human side of the company

Feels like you’re being sold something

Might as well be a ‘news’ section on the website

Impact of blogging

Does it make any difference? Blogs are perfect for contacting the ‘Long Tail’ museum visitors: a large number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate. Blogs become really effective when they are opened up to people from across the organisations, curators often bring the most to a blog because they can tell rich stories about objects in the collection or the latest theory about a certain event. The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions. Sharing the responsibility for the blog amongst a group really helps reduce the workload too!

Blogs are perfect for contacting the ‘Long Tail’ museum visitors: a large number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate.

Blogs become really effective when they are opened up to people from across the organisations, curators often bring the most to a blog because they can tell rich stories about objects in the collection or the latest theory about a certain event. The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions. Sharing the responsibility for the blog amongst a group really helps reduce the workload too!

Free Easy to use Interactive Accessible Lack of control over “the message” Can sound like a PR person Can be time consuming Opening door to comments

Free

Easy to use

Interactive

Accessible

Lack of control over “the message”

Can sound like a PR person

Can be time consuming

Opening door to comments

How to get people to read your blog? Read other peoples, comment and link back to your own Use catchy titles + post pictures Tell people about it Use your existing website to promote its existence Let journalists know about it!

Read other peoples, comment and link back to your own

Use catchy titles + post pictures

Tell people about it

Use your existing website to promote its existence

Let journalists know about it!

Which Service is Right for You? Blogger Pros: Free; No technical expertise required; Can use registered domain name Cons: HTML knowledge required to modify templates and use many sidebar add-ons Ideal User: First-Time Bloggers

Blogger

Pros: Free; No technical expertise required; Can use registered domain name

Cons: HTML knowledge required to modify templates and use many sidebar add-ons

Ideal User: First-Time Bloggers

WordPress.com Pros: Free with some advanced design pay options; No technical expertise required; Blog traffic statistics built-in; Easy-to-use sidebar add-ons; Can use registered domain name Cons: While WordPress.com's interface is simple, it's not as simple as Blogger's . Some knowledge of tech- or blog-related jargon is helpful. Templates are not fully modifiable unless you purchase CSS editing options . Knowledge of CSS required. Ideal User: Savvy beginners. Which Service is Right for You?

WordPress.com

Pros: Free with some advanced design pay options; No technical expertise required; Blog traffic statistics built-in; Easy-to-use sidebar add-ons; Can use registered domain name

Cons: While WordPress.com's interface is simple, it's not as simple as Blogger's . Some knowledge of tech- or blog-related jargon is helpful. Templates are not fully modifiable unless you purchase CSS editing options . Knowledge of CSS required.

Ideal User: Savvy beginners.

Typepad Pros: No technical expertise required; Broad menu of sidebar add-ons; Blog traffic statistics built-in; Can use registered domain name Cons: Cost ( Four Pricing Levels from $4.95/mo - $29.95/mo ); Basic HTML required to use all of the available sidebar add-ons; Some knowledge of tech- or blog-related jargon useful; Limited design flexibility at Basic Pricing Level; CSS knowledge required to modify templates at Pro and Premium Levels Ideal User: Savvy beginners who would like their blog service to grow with them as their technical skills evolve Which Service is Right for You?

Typepad

Pros: No technical expertise required; Broad menu of sidebar add-ons; Blog traffic statistics built-in; Can use registered domain name

Cons: Cost ( Four Pricing Levels from $4.95/mo - $29.95/mo ); Basic HTML required to use all of the available sidebar add-ons; Some knowledge of tech- or blog-related jargon useful; Limited design flexibility at Basic Pricing Level; CSS knowledge required to modify templates at Pro and Premium Levels

Ideal User: Savvy beginners who would like their blog service to grow with them as their technical skills evolve

Trend towards microblogging Linked to growth in mobile and social networking Status Irregular posts Photo sharing & social bookmarking

Linked to growth in mobile and social networking

Status

Irregular posts

Photo sharing & social bookmarking

Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.

Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.

http:// twitter.com/stephenfry http:// twitter.com/Wossy

http:// twitter.com/stephenfry

Conversations Dialogue Updates Micro-blogging http:// search.twitter.com /

Conversations

Dialogue

Updates

Micro-blogging

Twitter applications six types of tweets

Top tips for Twitter Reach out Be interested and you will be interesting Be yourself Focus on relevance Make your 140 characters count Always integrate Be your own, most constructive critic Don’t be afraid to make mistakes

Reach out

Be interested and you will be interesting

Be yourself

Focus on relevance

Make your 140 characters count

Always integrate

Be your own, most constructive critic

Don’t be afraid to make mistakes

Your Twitter profile Make your bio clear and include searchable keywords. Include a URL that links to a page on your website. Make the most of your profile background. Make your avatar clear, simple and identifiable.

Make your bio clear and include searchable keywords.

Include a URL that links to a page on your website.

Make the most of your profile background.

Make your avatar clear, simple and identifiable.

Blogging: stories with Pictures Museums using Flickr: Museum of London: http:// www.flickr.com/groups/museumoflondon / Bolton Museum: http:// www.flickr.com/groups/buildingbolton / London Transport Museum: http:// www.flickr.com/photos/ltmuseum / V&A: http:// www.flickr.com/groups/va_museum / British Postal Museum & Archive: http:// www.flickr.com/photos/postalheritage / National Maritime Museum: http:// www.flickr.com/photos/nationalmaritimemuseum / York Railway Museum: http://www.flickr.com/photos/briburt/sets/72157603395809523/ National Media Museum: http:// www.flickr.com/photos/nationalmediamuseum RAF Museum: http:// www.flickr.com/groups/rafmuseum / Aviation Museum: http:// www.flickr.com/groups/aviationmuseum /

Museums using Flickr:

Museum of London: http:// www.flickr.com/groups/museumoflondon /

Bolton Museum: http:// www.flickr.com/groups/buildingbolton /

London Transport Museum: http:// www.flickr.com/photos/ltmuseum /

V&A: http:// www.flickr.com/groups/va_museum /

British Postal Museum & Archive: http:// www.flickr.com/photos/postalheritage /

National Maritime Museum: http:// www.flickr.com/photos/nationalmaritimemuseum /

York Railway Museum: http://www.flickr.com/photos/briburt/sets/72157603395809523/

National Media Museum: http:// www.flickr.com/photos/nationalmediamuseum

RAF Museum: http:// www.flickr.com/groups/rafmuseum /

Aviation Museum: http:// www.flickr.com/groups/aviationmuseum /

Free Easy to use Easy to embed pictures on your site Reach – your pictures are viewed by more people You can’t control what other photographers do Groups can get big and drift from core purpose You may be tagged on photos you don’t like

Free

Easy to use

Easy to embed pictures on your site

Reach – your pictures are viewed by more people

You can’t control what other photographers do

Groups can get big and drift from core purpose

You may be tagged on photos you don’t like

What is social bookmarking? store, tag and share links across the internet. share links with friends… and people with similar interests. access links from any computer.

store, tag and share links across the internet.

share links with friends… and people with similar interests.

access links from any computer.

Benefits Makes information manageable Makes information portable – you can access your bookmarks anywhere Connects your information and you to others

Makes information manageable

Makes information portable – you can access your bookmarks anywhere

Connects your information and you to others

Considerations Must agree to tags Can’t stop people tagging your content – even stuff you don’t want associated with you Bookmarks can go out of date

Must agree to tags

Can’t stop people tagging your content – even stuff you don’t want associated with you

Bookmarks can go out of date

Onto the computers Find blogs you like – and why Blogs you don’t like – and why Use www.technorati.com for written blogs www.search.twitter.com for microblogs www.youtube.com for video blogs www.flickr.com for blogs with pictures

Find blogs you like – and why

Blogs you don’t like – and why

Use

www.technorati.com for written blogs

www.search.twitter.com for microblogs

www.youtube.com for video blogs

www.flickr.com for blogs with pictures

Video and Audio (And wikis too!)

Video and Audio

What’s a wiki? a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.

a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.

Camera options Flip camera Range in price from £70 - £150 (on Amazon) Kodak Zi6 £85 – 112 (Amazon.co.uk)

Flip camera

Range in price from £70 - £150 (on Amazon)

More professional and costly equipment

Combining audio and still images Participatory projects Multiple styles: Audio diary Reporter-led Montage UGC Narrated Digital Storytelling Audio Slideshows

Combining audio and still

images

Participatory projects

Multiple styles:

Audio diary

Reporter-led

Montage

UGC

Narrated

Practical Exercise

A personalized page

Manchester Libraries

Re-aggregating the museum experience

Re-aggregating the museum experience

What is a social network? Social networks are groups of individuals unified by common Interests Vocations Passions Needs Before the internet these groups were more limited by proximity Online social networks benefit from the LONG-TAIL effect

Social networks are groups of individuals unified by common

Interests

Vocations

Passions

Needs

Before the internet these groups were more limited by proximity

Online social networks benefit from the LONG-TAIL effect

Niche social networks http://www.rspb.org.uk/community/ http://www.allaboutpets.org.uk/home.aspx

More than 300 million active users 50% of active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older General Growth

More than 300 million active users

50% of active users log on to Facebook in any given day

The fastest growing demographic is those 35 years old and older

General Growth

User Engagement Average user has 120 friends on the site More than 6 billion minutes are spent on Facebook each day (worldwide) (3) More than 40 million users update their statuses at least once each day (15) More than 10 million users become fans of Pages each day (3.5)

User Engagement

Average user has 120 friends on the site

More than 6 billion minutes are spent on Facebook each day (worldwide) (3)

More than 40 million users update their statuses at least once each day (15)

More than 10 million users become fans of Pages each day (3.5)

Applications More than 2 billion photos uploaded to the site each month (850 million) More than 14 million videos uploaded each month More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month More than 3 million events created each month More than 45 million active user groups exist on the site Source: http://www.facebook.com/home.php#/press/info.php?statistics

Applications

More than 2 billion photos uploaded to the site each month (850 million)

More than 14 million videos uploaded each month

More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month

More than 3 million events created each month

More than 45 million active user groups exist on the site

Fan page

Closed v Open social networks You can set up your own network for your community or organisation by using free networks like: www.ning.com www.webjam.com www.wetpaint.com

You can set up your own network for your community or organisation by using free networks like:

www.ning.com

www.webjam.com

www.wetpaint.com

Examples of successful NING groups childsifoundation Museum 3.0

childsifoundation

Museum 3.0

Its up to you to figure out what the *something* is! These are the tools that allow you to do something

Its up to you to figure out what the *something* is!