Social Media Maximising your impact Trainer: Mark Ellis

is really just a label for the way the internet looks today

The Long Tail

Terms and Definitions Whats a tag? Whats a blog? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking?

Whats a tag?

Whats a blog?

What’s a social network?

Whats a podcast?

Whats a wiki?

What is social bookmarking?

What’s changed? RSS-fed You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.

RSS-fed

You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.

What is a blog? Chronological web publishing Uses free / simple interface Allows people to comment and to subscribe Mainly text but can be photo / audio / video Blogging tools

Chronological web publishing

Uses free / simple interface

Allows people to comment and to subscribe

Mainly text but can be photo / audio / video

Blogging: stories with words A conversation: a two way communication channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal views Use your blog to link to others, and key points of information Where to search for blogs

A conversation: a two way communication channel

Think of it as keeping in touch with friends

Write like a real person, not a PR

Write about real experiences, personal views

Use your blog to link to others, and key points of information

Blogging Case Study Egypt at the Manchester Museum

Egypt at the Manchester Museum

Blogging case study

Reads like a press release Does not give a human side of the company Feels like you’re being sold something Might as well be a ‘news’ section on the website

Reads like a press release

Does not give a human side of the company

Feels like you’re being sold something

Might as well be a ‘news’ section on the website

Does blogging make any difference? Blogs are perfect for contacting the ‘Long Tail’ : a large number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, traditional routes like advertising and website listings may be more appropriate. Blogs become really effective when they are opened up to people from across the organisation. People seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work. Sharing the responsibility for the blog amongst a group really helps reduce the workload too!

Blogs are perfect for contacting the ‘Long Tail’ : a large number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, traditional routes like advertising and website listings may be more appropriate.

Blogs become really effective when they are opened up to people from across the organisation. People seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work. Sharing the responsibility for the blog amongst a group really helps reduce the workload too!

Free/low cost Easy to use Interactive Accessible Immediate Lack of control over “the message” Can sound like a PR person Can be time consuming Opening door to comments

Free/low cost

Easy to use

Interactive

Accessible

Immediate

Lack of control over “the message”

Can sound like a PR person

Can be time consuming

Opening door to comments

How to get people to read your blog? Read other peoples, comment and link back to your own Use catchy titles + post pictures Tell people about it Use your existing website to promote its existence Let journalists know about it!

Read other peoples, comment and link back to your own

Use catchy titles + post pictures

Tell people about it

Use your existing website to promote its existence

Let journalists know about it!

Trend towards microblogging Linked to growth in mobile and social networking Status Irregular posts Photo sharing & social bookmarking

Linked to growth in mobile and social networking

Status

Irregular posts

Photo sharing & social bookmarking

Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. You can also add tags, which allow you to trace comments on particular subjects, events or stories.

Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.

You can also add tags, which allow you to trace comments on particular subjects, events or stories.

Conversations Dialogue Updates Micro-blogging http:// search.twitter.com /

Conversations

Dialogue

Updates

Micro-blogging

Twitter applications six types of tweets

Top tips for Twitter Reach out Be interested and you will be interesting Be yourself Focus on relevance Make your 140 characters count Always integrate Be your own, most constructive critic Don’t be afraid to make mistakes

Reach out

Be interested and you will be interesting

Be yourself

Focus on relevance

Make your 140 characters count

Always integrate

Be your own, most constructive critic

Don’t be afraid to make mistakes

Your Twitter profile Make your bio clear and include searchable keywords. Include a URL that links to a page on your website. Make the most of your profile background. Make your avatar clear, simple and identifiable.

Make your bio clear and include searchable keywords.

Include a URL that links to a page on your website.

Make the most of your profile background.

Make your avatar clear, simple and identifiable.

Stories with Pictures

Free Easy to use Easy to embed pictures on your site Reach – your pictures are viewed by more people You can’t control what other photographers do Groups can get big and drift from core purpose You may be tagged on photos you don’t like

Free

Easy to use

Easy to embed pictures on your site

Reach – your pictures are viewed by more people

You can’t control what other photographers do

Groups can get big and drift from core purpose

You may be tagged on photos you don’t like

What is social bookmarking? store, tag and share links across the internet. share links with friends… and people with similar interests. access links from any computer.

store, tag and share links across the internet.

share links with friends… and people with similar interests.

access links from any computer.

Makes information manageable Makes information portable – you can access your bookmarks anywhere Connects your information and you to others Must agree to tags Can’t stop people tagging your content – even stuff you don’t want associated with you Bookmarks can go out of date

Makes information manageable

Makes information portable – you can access your bookmarks anywhere

Connects your information and you to others

Must agree to tags

Can’t stop people tagging your content – even stuff you don’t want associated with you

Bookmarks can go out of date

Onto the computers Find blogs you like – and why Blogs you don’t like – and why Use www.technorati.com OR http:// blogsearch.google.co for written blogs www.search.twitter.com for microblogs www.youtube.com for video blogs www.flickr.com for blogs with pictures Find yourself at www.123people.com

Find blogs you like – and why

Blogs you don’t like – and why

Use

www.technorati.com OR http:// blogsearch.google.co for written blogs

www.search.twitter.com for microblogs

www.youtube.com for video blogs

www.flickr.com for blogs with pictures

Find yourself at www.123people.com

Case Studies childsifoundation

Provide support, advice and information for families with disabled children, no matter what their condition or disability. Mission and Purpose Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead.

Provide support, advice and information for families with disabled children, no matter what their condition or disability.

Mission and Purpose

Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead.

Using social media

Using social media Using social media

Using social media Using social media Using social media Using social media

Using social media

Its up to you to figure out what the *something* is! These are the tools that allow you to do something

Its up to you to figure out what the *something* is!

Contact If you would like these slides or more information, contact mark @sounddelivery.org.uk For the best communications resources http://www.mediatrust.org/training-events/training-resources/online-guides-1#

If you would like these slides or more information, contact

mark @sounddelivery.org.uk

For the best communications resources

http://www.mediatrust.org/training-events/training-resources/online-guides-1#