Social Media Getting Started Oct09


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On Monday 26th October 2009 Jude Habib delivered a session on Social Media for charities, community groups and individuals at Peckham Library in south London. The training day was organised by the Media Trust as part of the Learning Revolution Festival.

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  • Social Media Getting Started Oct09

    1. 1. Social Media Basics Getting Started
    2. 2. is really just a label for the way the internet looks today
    3. 3. <ul><li>Its up to you to figure out what the *something* is! </li></ul>These are the tools that allow you to do something
    4. 4. Terms and Definitions <ul><li>Whats a tag? </li></ul><ul><li>Whats a blog? </li></ul><ul><li>What’s a social network? </li></ul><ul><li>Whats a podcast? </li></ul><ul><li>Whats a wiki? </li></ul><ul><li>What is social bookmarking? </li></ul>
    5. 5. What’s changed? <ul><li>RSS-fed </li></ul><ul><li>You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out. </li></ul>
    6. 6. What is a blog? <ul><li>A Blog (a contraction of the term &quot;Web log&quot;) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. </li></ul>
    7. 7. What is a blog? <ul><li>Chronological web publishing </li></ul><ul><li>Uses free / simple interface </li></ul><ul><li>Allows people to comment and to subscribe </li></ul><ul><li>Mainly text but can be photo / audio / video </li></ul><ul><li>Technorati tracking 106m </li></ul>
    8. 8. Blogging: stories with words <ul><li>A conversation: a two way communication channel </li></ul><ul><li>Think of it as keeping in touch with friends </li></ul><ul><li>Write like a real person, not a PR </li></ul><ul><li>Write about real experiences, personal views </li></ul><ul><li>Use your blog to link to others, and key points of information </li></ul>
    9. 9. Blogging tools
    10. 10. Using a blog as a website
    11. 11.
    12. 12. <ul><li>Free/low cost </li></ul><ul><li>Easy to use </li></ul><ul><li>Interactive </li></ul><ul><li>Accessible </li></ul><ul><li>Immediate </li></ul><ul><li>Lack of control over “the message” </li></ul><ul><li>Can sound like a PR person </li></ul><ul><li>Can be time consuming </li></ul><ul><li>Opening door to comments </li></ul>
    13. 13. <ul><li>So how can a blog </li></ul><ul><li>work for the you? </li></ul>
    14. 14. Trend towards microblogging <ul><li>Linked to growth in mobile and social networking </li></ul><ul><li>Status </li></ul><ul><li>Irregular posts </li></ul><ul><li>Photo sharing & social bookmarking </li></ul>
    15. 15. <ul><li>Conversations </li></ul><ul><li>Dialogue </li></ul><ul><li>Updates </li></ul><ul><li>Micro-blogging </li></ul>
    16. 16. <ul><li>Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. </li></ul><ul><li>You can also add tags, which allow you to trace comments on particular subjects, events or stories. </li></ul>
    17. 17.
    18. 18.
    19. 19. Stories with Pictures
    20. 20. What is social bookmarking? <ul><li>store, tag and share links across the internet. </li></ul><ul><li>share links with friends… and people with similar interests. </li></ul><ul><li>access links from any computer. </li></ul>
    21. 21.
    22. 22.
    23. 23. Benefits <ul><li>Makes information manageable </li></ul><ul><li>Makes information portable – you can access your bookmarks anywhere </li></ul><ul><li>Connects your information and you to others </li></ul>
    24. 24. Considerations <ul><li>Must agree to tags </li></ul><ul><li>Can’t stop people tagging your content – even stuff you don’t want associated with you </li></ul><ul><li>Bookmarks can go out of date </li></ul>
    25. 25. <ul><li>Video and Audio </li></ul>(And wikis too!)
    26. 26. What is a podcast? <ul><li>Regularly updated audio content </li></ul><ul><li>Often a ‘radio show’ format </li></ul><ul><li>RSS-fed </li></ul><ul><li>Anytime, Any where </li></ul><ul><li>Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player. </li></ul>
    27. 27. Who is Podcasting and using Audio/Video?
    28. 28. What kind of audio/video/podcasts are there? <ul><li>Magazine style programmes </li></ul><ul><li>Stand-alone interviews </li></ul><ul><li>Case studies/profiles </li></ul><ul><li>Audio diaries/citizen media </li></ul><ul><li>Dramas/comedies </li></ul><ul><li>Speeches/presentations </li></ul><ul><li>Events </li></ul>
    29. 29. Podcast Examples
    30. 30. Using Video
    31. 31. Camera options <ul><li>Flip camera </li></ul><ul><li>Range in price from £70 - £150 ( </li></ul>Kodak Zi6 £85 – 112 (
    32. 32. <ul><li>So how can audio/video </li></ul><ul><li>be used to engage with </li></ul><ul><li>your stakeholders? </li></ul>
    33. 33. What is a social network? <ul><li>Social networks are groups of individuals unified by common </li></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Vocations </li></ul></ul><ul><ul><li>Passions </li></ul></ul><ul><ul><li>Needs </li></ul></ul><ul><li>Before the internet these groups were more limited by proximity </li></ul><ul><li>Online social networks benefit from the LONG-TAIL effect </li></ul>
    34. 34.
    35. 35. Niche social networks
    36. 36. Fan page
    37. 37. <ul><li>More than 300 million active users </li></ul><ul><li>50% of active users log on to Facebook in any given day </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>General Growth </li></ul><ul><li>Average user has 120 friends on the site </li></ul><ul><li>More than 6 billion minutes are spent on Facebook each day (worldwide) (3) </li></ul><ul><li>More than 40 million users update their statuses at least once each day (15) </li></ul><ul><li>More than 10 million users become fans of Pages each day (3.5) </li></ul>
    38. 38. <ul><li>So how can social networks </li></ul><ul><li>work for you and your </li></ul><ul><li>stakeholders? </li></ul>
    39. 39. What’s a wiki? <ul><li>a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring. </li></ul>
    40. 40. Group Challenge <ul><li>To create a social media strategy for an organisation </li></ul>
    41. 41. So is Social Media for you or not? <ul><li>YES </li></ul><ul><li>You want to express the human voice of your organisation </li></ul><ul><li>You want to enable easy ways for people to share knowledge and information </li></ul><ul><li>Open source thinking - willing to share ideas in progress and let others join in and help it </li></ul><ul><li>Can deal with the messiness </li></ul><ul><li>You already have the basics covered. </li></ul><ul><li>Costs </li></ul><ul><li>Source: Designing for Civil Society </li></ul><ul><li>NO </li></ul><ul><li>You are obsessively controlling </li></ul><ul><li>Your organization is not ready for some changes in how you work </li></ul><ul><li>Your audience is not online </li></ul><ul><li>Everything must be vetted by central authority </li></ul><ul><li>Your aims are written in stone, not electricity </li></ul><ul><li>You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit. </li></ul>
    42. 42. <ul><li>Understand the activities and goals of your organization </li></ul><ul><li>Understand how the different web 2.0 applications can help </li></ul><ul><li>Perform activities and meet organizational goals </li></ul><ul><li>Understand ICT needs and skills of the staff and volunteers </li></ul><ul><li>Analyse risk of web 2.0 apps - are they ready for business uses? Sustainable </li></ul><ul><li>Source ICT Hub </li></ul>
    43. 43. Challenges <ul><li>Getting Management to Say Yes </li></ul>
    44. 44. Contact <ul><li>If you would like these slides or more information, contact </li></ul><ul><li>[email_address] </li></ul><ul><li>For the best communications resources </li></ul><ul><li> </li></ul>