Social Media Basics Getting Started

is really just a label for the way the internet looks today

Its up to you to figure out what the *something* is! These are the tools that allow you to do something

Its up to you to figure out what the *something* is!

Terms and Definitions Whats a tag? Whats a blog? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking?

Whats a tag?

Whats a blog?

What’s a social network?

Whats a podcast?

Whats a wiki?

What is social bookmarking?

What’s changed? RSS-fed You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.

RSS-fed

You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.

What is a blog? A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

What is a blog? Chronological web publishing Uses free / simple interface Allows people to comment and to subscribe Mainly text but can be photo / audio / video Technorati tracking 106m

Chronological web publishing

Uses free / simple interface

Allows people to comment and to subscribe

Mainly text but can be photo / audio / video

Technorati tracking 106m

Blogging: stories with words A conversation: a two way communication channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal views Use your blog to link to others, and key points of information

A conversation: a two way communication channel

Think of it as keeping in touch with friends

Write like a real person, not a PR

Write about real experiences, personal views

Use your blog to link to others, and key points of information

Blogging tools

Using a blog as a website

Free/low cost Easy to use Interactive Accessible Immediate Lack of control over “the message” Can sound like a PR person Can be time consuming Opening door to comments

Free/low cost

Easy to use

Interactive

Accessible

Immediate

Lack of control over “the message”

Can sound like a PR person

Can be time consuming

Opening door to comments

So how can a blog work for the you?

So how can a blog

work for the you?

Trend towards microblogging Linked to growth in mobile and social networking Status Irregular posts Photo sharing & social bookmarking

Linked to growth in mobile and social networking

Status

Irregular posts

Photo sharing & social bookmarking

Conversations Dialogue Updates Micro-blogging http://search.twitter.com/

Conversations

Dialogue

Updates

Micro-blogging

Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. You can also add tags, which allow you to trace comments on particular subjects, events or stories.

Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.

You can also add tags, which allow you to trace comments on particular subjects, events or stories.

Stories with Pictures

What is social bookmarking? store, tag and share links across the internet. share links with friends… and people with similar interests. access links from any computer.

store, tag and share links across the internet.

share links with friends… and people with similar interests.

access links from any computer.

Benefits Makes information manageable Makes information portable – you can access your bookmarks anywhere Connects your information and you to others

Makes information manageable

Makes information portable – you can access your bookmarks anywhere

Connects your information and you to others

Considerations Must agree to tags Can’t stop people tagging your content – even stuff you don’t want associated with you Bookmarks can go out of date

Must agree to tags

Can’t stop people tagging your content – even stuff you don’t want associated with you

Bookmarks can go out of date

Video and Audio (And wikis too!)

Video and Audio

What is a podcast? Regularly updated audio content Often a ‘radio show’ format RSS-fed Anytime, Any where Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player.

Regularly updated audio content

Often a ‘radio show’ format

RSS-fed

Anytime, Any where

Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player.

Who is Podcasting and using Audio/Video?

What kind of audio/video/podcasts are there? Magazine style programmes Stand-alone interviews Case studies/profiles Audio diaries/citizen media Dramas/comedies Speeches/presentations Events

Magazine style programmes

Stand-alone interviews

Case studies/profiles

Audio diaries/citizen media

Dramas/comedies

Speeches/presentations

Events

Podcast Examples

Using Video

Camera options Flip camera Range in price from £70 - £150 (Amazon.co.uk) Kodak Zi6 £85 – 112 (Amazon.co.uk)

Flip camera

Range in price from £70 - £150 (Amazon.co.uk)

So how can audio/video be used to engage with your stakeholders?

So how can audio/video

be used to engage with

your stakeholders?

What is a social network? Social networks are groups of individuals unified by common Interests Vocations Passions Needs Before the internet these groups were more limited by proximity Online social networks benefit from the LONG-TAIL effect

Social networks are groups of individuals unified by common

Interests

Vocations

Passions

Needs

Before the internet these groups were more limited by proximity

Online social networks benefit from the LONG-TAIL effect

Niche social networks http://www.rspb.org.uk/community/ http://www.allaboutpets.org.uk/home.aspx

Fan page

More than 300 million active users 50% of active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older General Growth Average user has 120 friends on the site More than 6 billion minutes are spent on Facebook each day (worldwide) (3) More than 40 million users update their statuses at least once each day (15) More than 10 million users become fans of Pages each day (3.5)

More than 300 million active users

50% of active users log on to Facebook in any given day

The fastest growing demographic is those 35 years old and older

General Growth

Average user has 120 friends on the site

More than 6 billion minutes are spent on Facebook each day (worldwide) (3)

More than 40 million users update their statuses at least once each day (15)

More than 10 million users become fans of Pages each day (3.5)

So how can social networks work for you and your stakeholders?

So how can social networks

work for you and your

stakeholders?

What’s a wiki? a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.

a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.

Group Challenge To create a social media strategy for an organisation

To create a social media strategy for an organisation

So is Social Media for you or not? YES You want to express the human voice of your organisation You want to enable easy ways for people to share knowledge and information Open source thinking - willing to share ideas in progress and let others join in and help it Can deal with the messiness You already have the basics covered. Costs Source: Designing for Civil Society NO You are obsessively controlling Your organization is not ready for some changes in how you work Your audience is not online Everything must be vetted by central authority Your aims are written in stone, not electricity You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit.

YES

You want to express the human voice of your organisation

You want to enable easy ways for people to share knowledge and information

Open source thinking - willing to share ideas in progress and let others join in and help it

Can deal with the messiness

You already have the basics covered.

Costs

Source: Designing for Civil Society

NO

You are obsessively controlling

Your organization is not ready for some changes in how you work

Your audience is not online

Everything must be vetted by central authority

Your aims are written in stone, not electricity

You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit.

Understand the activities and goals of your organization Understand how the different web 2.0 applications can help Perform activities and meet organizational goals Understand ICT needs and skills of the staff and volunteers Analyse risk of web 2.0 apps - are they ready for business uses? Sustainable Source ICT Hub

Understand the activities and goals of your organization

Understand how the different web 2.0 applications can help

Perform activities and meet organizational goals

Understand ICT needs and skills of the staff and volunteers

Analyse risk of web 2.0 apps - are they ready for business uses? Sustainable

Source ICT Hub

Challenges Getting Management to Say Yes

Getting Management to Say Yes

Contact If you would like these slides or more information, contact [email_address] For the best communications resources http://www.mediatrust.org/training-events/training-resources/online-guides-1#

If you would like these slides or more information, contact

[email_address]

For the best communications resources

http://www.mediatrust.org/training-events/training-resources/online-guides-1#