Savvy Chavvy - Building Social Networks On Ning


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Along with telling the story of (sharing the pitfalls and secrets of its success) this will be a practical session where we will set up a network live on ning. The purpose - to show that the technical side is easy; the difficult part is identifying need, defining purpose and cultivating an authentic and sustainable community online.

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Savvy Chavvy - Building Social Networks On Ning

  1. 1. Savvy Chavvy – building social networks on Ning
  2. 2. Citizen Journalism is…
  3. 3. <ul><li>Ordinary people </li></ul><ul><li>having conversations </li></ul>
  4. 4. Using: <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Video blogging </li></ul><ul><li>Social Networks </li></ul><ul><li>Wikis </li></ul>
  5. 5. Web 1.0 was all about pulling information down from the internet
  6. 6. Web 2.0 is all about sharing…
  7. 8. … and networks…
  8. 11. … and niche networks that you can create yourself.
  9. 12. Savvy Chavvy <ul><li>A social network for young Gypsies and Travellers in the UK </li></ul><ul><li>2,524 members </li></ul><ul><li>Won the first Catalyst Communities award in July 2008 </li></ul><ul><li>‘ Chavvy’ is a Romany word for ‘child’ </li></ul>
  10. 13. Savvy Chavvy <ul><li>Young Travellers use the network as a safe place to have discussions, find family members, make friends and arrange events </li></ul>
  11. 14. Rosina Hughes is 17 from Wareham, Dorset. She says: <ul><li>&quot;It's great to have a site where you feel comfortable and safe discussing these things” </li></ul><ul><li>&quot;They have Gypsy hate groups, so it's important that we have our own space.&quot; </li></ul><ul><li>“ You're all dirty” and “ you're all scum” , are some of the racist responses she says she has received on other social networking sites. </li></ul>
  12. 15. You can set up your own network for your community or organisation by using free networks like: <ul><li> </li></ul><ul><li> </li></ul><ul><li>We set Savvy Chavvy up using Ning </li></ul>
  13. 16. TOP TEN TIPS to set up a network on Ning <ul><li>1)Firstly, you need to consider the purpose of your network – who will be your members and why will they use this website above others? What need does your network address? </li></ul>
  14. 17. Set Up <ul><li>2)Go to and set up your network, choosing a catchy name and Ning web address. It’s very simple; all you need is an email address and it takes a couple of minutes </li></ul>
  15. 18. Privacy <ul><li>3)Choose how public or private it is going to be – can everyone on the web see and contribute to your network or will it be closed and private for your members only? </li></ul>
  16. 19. Tagline <ul><li>4)Give your network a tagline and short description - what’s it all about? The tagline should consist of one pithy sentence, E.g. : ‘A social network for young Gypsies and Travellers in the UK’ </li></ul>
  17. 20. Features <ul><li>5)Next, add features to your network. You can drag and drop functions like ‘forum’, ‘chat’, ‘blog’, ‘video’ & ‘photos’ into the front page. You might, for example, place the ‘forum’ function prominently in the middle of the page if having discussions is the main purpose of your network </li></ul>
  18. 21. Design <ul><li>6)Choose a design – Ning will give you lots of templates to choose from and you can customize one with your own choice of images, fonts and colours </li></ul>
  19. 22. Content <ul><li>7)Your network is now ready for content – help to define the network’s identity by starting discussions, posting photos, adding videos etc that are relevant to the purpose of the website </li></ul>
  20. 23. People <ul><li>8)Invite people to the network – start by inviting relevant people and welcoming them by writing a note on their pages. </li></ul><ul><li>If you’re trying to attract a certain community don’t send out blanket invites to attract a volume of members – the quality and relevance of your members is what will help it grow and develop into a sustainable space. You can support this by writing your own relevant joining up questions </li></ul>
  21. 24. Engage <ul><li>9)Keep the community active and interested – once you have a working network, keep your members engaged by making small changes to the site, adding new content and sending them relevant information (without spamming them with constant messages!) </li></ul>
  22. 25. Extras <ul><li>10)Ning is free but you can purchase optional services like the removal of ads, the ability to use your own domain name and extra storage </li></ul>
  23. 26. Contact Twitter @natmc