Podcasts:  from nothing to something beautiful Martha Roberts, The National Trust
We’ll cover: <ul><li>Podcasting background: what, why and how </li></ul><ul><li>National Trust case study </li></ul><ul><l...
Back to basics: What and why? A regular audio product, available online that you can subscribe to
Why bother? <ul><li>You can offer and say more </li></ul><ul><li>- Reach new audiences </li></ul><ul><li>- Develop loyalty...
So what’s the catch? <ul><li>Time </li></ul><ul><li>- Resources </li></ul><ul><li>- Regular commitment </li></ul>
The National Trust way... A monthly, magazine style podcast on wildlife and countryside issues. 3 sections: news person pr...
Why I was allowed to go play in the woods... I’d done it beforeRight time, right placeMinimal costExcellent content Percep...
So this is what I did... website
The alternative dawn chorus
Surfing Robyn
The butterfly man
Getting it out there What are you already doing? What are your key comms channels with members or the general public? Chan...
Hello? Is anybody out there?! You need some measure of success, especially to justify to your bossTracking packages are th...
Success for the NT? Yes:Telegraph Top 10 places to listen to outdoor sounds Sunday Times Critics: choice for downloads Int...
Changing tack <ul><li>Shift from monthly magazine style podcast to news </li></ul><ul><li>-related supporting audio </li><...
Over to you... Would this work in your organisation? What stories or people do you have at your finger tips? What are the ...
Take home tips <ul><li>Be realistic and set out the time officially - is it sustainable? </li></ul><ul><li>Have a clear pl...
6) Get very familiar with your equipment and editing program 7) Seek feedback and listen to it 8) Don’t go home until you’...
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Martha Roberts - Podcasting: from nothing to something beautiful

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Martha Roberts - Communications co-ordinator, National Trust.

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Martha Roberts - Podcasting: from nothing to something beautiful

  1. 1. Podcasts: from nothing to something beautiful Martha Roberts, The National Trust
  2. 2. We’ll cover: <ul><li>Podcasting background: what, why and how </li></ul><ul><li>National Trust case study </li></ul><ul><li>How it could work for you </li></ul><ul><li>Take home tips </li></ul>
  3. 3. Back to basics: What and why? A regular audio product, available online that you can subscribe to
  4. 4. Why bother? <ul><li>You can offer and say more </li></ul><ul><li>- Reach new audiences </li></ul><ul><li>- Develop loyalty (Engagement!) </li></ul><ul><li>- Change perceptions, use a different voice </li></ul><ul><li>- Make the most of what you’ve got </li></ul><ul><li>- staff, stories etc.And because it’s really fun! </li></ul>
  5. 5. So what’s the catch? <ul><li>Time </li></ul><ul><li>- Resources </li></ul><ul><li>- Regular commitment </li></ul>
  6. 6. The National Trust way... A monthly, magazine style podcast on wildlife and countryside issues. 3 sections: news person profile butterfly man
  7. 7. Why I was allowed to go play in the woods... I’d done it beforeRight time, right placeMinimal costExcellent content Perception shifting potential
  8. 8. So this is what I did... website
  9. 9. The alternative dawn chorus
  10. 10. Surfing Robyn
  11. 11. The butterfly man
  12. 12. Getting it out there What are you already doing? What are your key comms channels with members or the general public? Channels we used: The National Trust Magazine E-newsletters Email tags Twitter Website
  13. 13. Hello? Is anybody out there?! You need some measure of success, especially to justify to your bossTracking packages are the best wayListener feedback is gold-dust - ask a question or run a competition But be careful...
  14. 14. Success for the NT? Yes:Telegraph Top 10 places to listen to outdoor sounds Sunday Times Critics: choice for downloads Internal perception shift Loyal audience No:Listener base smaller than it should have been
  15. 15. Changing tack <ul><li>Shift from monthly magazine style podcast to news </li></ul><ul><li>-related supporting audio </li></ul><ul><li>extra content for public </li></ul><ul><li>- supporting quotes for journalists </li></ul><ul><li>- material for local radio </li></ul><ul><li>- publicity for specific properties or regionspodcast potential? </li></ul>
  16. 16. Over to you... Would this work in your organisation? What stories or people do you have at your finger tips? What are the biggest barriers?
  17. 17. Take home tips <ul><li>Be realistic and set out the time officially - is it sustainable? </li></ul><ul><li>Have a clear plan of your format and possible content before plunging in </li></ul><ul><li>Set your own measure of success </li></ul><ul><li>Get the support of your web team or helpful colleagues </li></ul><ul><li>5) Plan your marketing strategy - how will you publicise it? </li></ul>
  18. 18. 6) Get very familiar with your equipment and editing program 7) Seek feedback and listen to it 8) Don’t go home until you’ve got what you want 9) Practice your interview technique and try new things 10) Enjoy and have fun with it! Take home tips

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