Podcasts: from nothing to something beautiful Martha Roberts, The National Trust

We’ll cover: Podcasting background: what, why and how National Trust case study How it could work for you Take home tips

Podcasting background: what, why and how

National Trust case study

How it could work for you

Take home tips

Back to basics: What and why? A regular audio product, available online that you can subscribe to

Why bother? You can offer and say more - Reach new audiences - Develop loyalty (Engagement!) - Change perceptions, use a different voice - Make the most of what you’ve got - staff, stories etc.And because it’s really fun!

You can offer and say more

- Reach new audiences

- Develop loyalty (Engagement!)

- Change perceptions, use a different voice

- Make the most of what you’ve got

- staff, stories etc.And because it’s really fun!

So what’s the catch? Time - Resources - Regular commitment

Time

- Resources

- Regular commitment

The National Trust way... A monthly, magazine style podcast on wildlife and countryside issues. 3 sections: news person profile butterfly man

Why I was allowed to go play in the woods... I’d done it beforeRight time, right placeMinimal costExcellent content Perception shifting potential

So this is what I did... website

The alternative dawn chorus

Surfing Robyn

The butterfly man

Getting it out there What are you already doing? What are your key comms channels with members or the general public? Channels we used: The National Trust Magazine E-newsletters Email tags Twitter Website

Hello? Is anybody out there?! You need some measure of success, especially to justify to your bossTracking packages are the best wayListener feedback is gold-dust - ask a question or run a competition But be careful...

Success for the NT? Yes:Telegraph Top 10 places to listen to outdoor sounds Sunday Times Critics: choice for downloads Internal perception shift Loyal audience No:Listener base smaller than it should have been

Changing tack Shift from monthly magazine style podcast to news -related supporting audio extra content for public - supporting quotes for journalists - material for local radio - publicity for specific properties or regionspodcast potential?

Shift from monthly magazine style podcast to news

-related supporting audio

extra content for public

- supporting quotes for journalists

- material for local radio

- publicity for specific properties or regionspodcast potential?

Over to you... Would this work in your organisation? What stories or people do you have at your finger tips? What are the biggest barriers?

Take home tips Be realistic and set out the time officially - is it sustainable? Have a clear plan of your format and possible content before plunging in Set your own measure of success Get the support of your web team or helpful colleagues 5) Plan your marketing strategy - how will you publicise it?

Be realistic and set out the time officially - is it sustainable?

Have a clear plan of your format and possible content before plunging in

Set your own measure of success

Get the support of your web team or helpful colleagues

5) Plan your marketing strategy - how will you publicise it?

6) Get very familiar with your equipment and editing program 7) Seek feedback and listen to it 8) Don’t go home until you’ve got what you want 9) Practice your interview technique and try new things 10) Enjoy and have fun with it! Take home tips