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Museums Association - Social Media Slideshow 1

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Presentation from Museums Association Conference, Monday 5th October 2009.

Presentation from Museums Association Conference, Monday 5th October 2009.

Published in: Technology, Education

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  • Recap - What is Podcasting and how do they differ from audio online? 9:05 Podcasting – freedom of speech that’s a step too far… or the modern- day pamphleteers? A discussion of the issues outlined in ‘CASE STUDY: NEW TECHNOLOGY, NEW MEDIA – NEW WORLD’ 9:40 Storytelling - Using Audio Creative session to explore ideas and formats for audio, including listen-back to the audio students have found as part of the pre-class homework. Class discussion of what makes compelling audio content and what makes a good/bad podcast. Discussion of how audio features are made. 10:20 Interviewing - Putting your interviewees at their ease
  • Connect Contribute Research Collaborate Harness the wisdom of crowds rank, rate, vote, tag review, comment, share … Discover new people and experiences Develop your personal brand online Social apps enable users to…
  • So what are the challenges? FEAR - of change, of losing control, of damaging the brand TIME AND RESOURCES – can you commit to something that could add to your already overstacked workload? MONEY – how much is this going to cost? SCARY SENIOR MANAGEMENT – they don’t want it and what they say goes!
  • Transcript

    • 1. Social Media for Museums A How To Guide Monday 5 th October 2009 Jude Habib Director, sound delivery
    • 2.
      • sound delivery is a dynamic training production and communications agency.
      • Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard.
      • For more information, visit us at
      • www.sounddelivery.org.uk
    • 3. Workshop Overview
      • A shift in the communications landscape
      • How do you communicate
      • Essential Communications
      • Reaching out to new audience Social Media for good - exploring podcasts, blogs, flickr and social networks
      • Sharing best practice
    • 4. Who am I ?
      • 12 + years at the BBC – across networks
      • Many years working on multi-platform social action campaigns
      • Set up sounddelivery working with charities and the cultural and heritage sectors
      • Specialise in social media including podcasting, audio, video and creative communications.
      • Been working with museums for several years.
      • Worked with the Museum of London on several podcasting and social reporting projects
    • 5. Who are you trying to reach?
      • Teachers
      • Parents
      • Young People / Older People
      • People Who Don’t Know Who You Are
      • Funders
      • Trustees
      • Staff
      • Volunteers
      • Media
      • Partners
      • Corporate Sector
      • Global Reach
      And how are you communicating with them?
    • 6. is really just a label for the way the internet looks today
    • 7.
      • Its up to you to figure out what the *something* is!
      These are the tools that allow you to do something
    • 8. What’s changed?
      • RSS-fed
      • You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
    • 9. Terms and Definitions
      • Whats a tag?
      • Whats a blog?
      • What is RSS?
      • What’s a social network?
      • Whats a podcast?
      • Whats a wiki?
      • What is social bookmarking?
      • What is a personalized homepage?
    • 10. What is a blog?
      • Website of entries, descriptions and thoughts, updated regularly
      • Usually maintained by one person
      • Uses free / simple interface
      • Allows people to comment and to subscribe
      • Mainly text but can be photo / audio / video
      • Technorati tracking 106m
    • 11. Blogging: stories with words
      • A conversation: a two way communication channel
      • Think of it as keeping in touch with friends
      • Write like a real person, not a PR
      • Write about real experiences, personal views
      • Use your blog to link to others, and key points of information
    • 12. Keep it personal
    • 13. Does it make any difference?
      • Blogs are perfect for contacting the ‘Long Tail’ museum visitors: a large number of keen, long-term, disparate individuals.
      • When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate.
      • The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions.
      • Sharing the responsibility for the blog amongst a group really helps reduce the workload too!
    • 14. Trend towards microblogging
      • Linked to growth in mobile and social networking
      • Status
      • Irregular posts
      • Photo sharing & social bookmarking
    • 15.
      • Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.
      • You can also add tags, which allow you to trace comments on particular subjects, events or stories.
    • 16.  
    • 17. Blogging: stories with Pictures
      • Museums using Flickr:
      • Museum of London: http:// www.flickr.com/groups/museumoflondon /
      • Bolton Museum: http:// www.flickr.com/groups/buildingbolton /
      • London Transport Museum: http:// www.flickr.com/photos/ltmuseum /
      • V&A: http:// www.flickr.com/groups/va_museum /
      • British Postal Museum & Archive: http:// www.flickr.com/photos/postalheritage /
      • National Maritime Museum: http:// www.flickr.com/photos/nationalmaritimemuseum /
      • York Railway Museum: http://www.flickr.com/photos/briburt/sets/72157603395809523/
      • National Media Museum: http:// www.flickr.com/photos/nationalmediamuseum
      • RAF Museum: http:// www.flickr.com/groups/rafmuseum /
      • Aviation Museum: http:// www.flickr.com/groups/aviationmuseum /
    • 18. What is a podcast?
      • Regularly updated audio content
      • Often a ‘radio show’ format
      • RSS-fed
      • Anytime, Any where
      • Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player.
    • 19. Why Audio?
      • Powerful
      • Cost Effective
      • Anonymous
      • Dynamic
      • Exciting
      • Real
      • Emotive
      • Controlled
      • Authentic
      • Passionate
      • Grassroots
      • Targeted
    • 20. Who is Podcasting and using Audio?
    • 21. Museum Podcast Examples
    • 22. What kind of audio/podcasts are there?
      • Magazine style programmes
      • Stand-alone interviews
      • Case studies/profiles
      • Audio diaries/citizen media
      • Dramas/comedies
      • Exhibition tours
      • Speeches/presentations
    • 23. What is social bookmarking?
      • store, tag and share links across the internet.
      • share links with friends… and people with similar interests.
      • access links from any computer.
    • 24. Benefits
      • Makes information manageable
      • Makes information portable – you can access your bookmarks anywhere
      • Connects your information and you to others
    • 25. Considerations
      • Must agree to tags
      • Can’t stop people tagging your content – even stuff you don’t want associated with you
      • Bookmarks can go out of date
    • 26. What’s a wiki?
      • a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
    • 27. Camera options
      • Flip camera
      • Range in price from £70 - £150 (on Amazon)
      Kodak Zi6 £85 – 112 (Amazon.co.uk)
    • 28. More professional and costly equipment
    • 29. Digital Storytelling Audio Slideshows
    • 30.  
    • 31.  
    • 32. Social Media Case Study
      • Brooklyn Museum
    • 33.  
    • 34.  
    • 35.  
    • 36.  
    • 37.  
    • 38.  
    • 39.  
    • 40.  
    • 41. What is a social network?
      • Social networks are groups of individuals unified by common
        • Interests
        • Vocations
        • Passions
        • Needs
      • Before the internet these groups were more limited by proximity
      • Online social networks benefit from the LONG-TAIL effect
    • 42.  
    • 43. Niche social networks http://www.rspb.org.uk/community/ http://www.allaboutpets.org.uk/home.aspx
    • 44.
      • More than 300 million active users
      • 50% of active users log on to Facebook in any given day
      • The fastest growing demographic is those 35 years old and older
      • General Growth
      • Average user has 120 friends on the site
      • More than 6 billion minutes are spent on Facebook each day (worldwide) (3)
      • More than 40 million users update their statuses at least once each day (15)
      • More than 10 million users become fans of Pages each day (3.5)
    • 45. Fan page
    • 46. Are you talking their language?
      • It doesn’t matter what the method you communicate.
      • Absolutely Crucial – Content is King!
      • Get it right and people will subscribe to feed
      • Continue to listen
      • Join in the conversation via social networks
      • Get involved – user generated content
      • Tell their friends
      • Find out more about you!
    • 47. Challenges
    • 48. Tips for creating powerful content
      • Listen to podcasts, audio content, read blogs, explore social networking
      • sites, watch vodcasts, read wikis – see what “the competition” is doing
      • Involve your staff, supporters, clients - get their opinions & ideas, find
      • out how they want to be communicated with.
      • Be yourself - don’t try and copy what’s already out there. Be
      • innovative.
      • Share the responsibility – ask team members what they would like to
      • do.
      • Explore how incorporating a social media strategy start slowly and build
      • up content.
    • 49. So is Social Media for you or not?
      • YES
      • You want to express the human voice of your organisation
      • You want to enable easy ways for people to share knowledge and information
      • Open source thinking - willing to share ideas in progress and let others join in and help it
      • Can deal with the messiness
      • You already have the basics covered.
      • Costs
      • Source: Designing for Civil Society
      • NO
      • You are obsessively controlling
      • Your organization is not ready for some changes in how you work
      • Your audience is not online
      • Everything must be vetted by central authority
      • Your aims are written in stone, not electricity
      • You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit.
    • 50. Contact
      • If you would like these slides or more information, contact
      • [email_address]

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