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Presentation from Museums Association Conference, Monday 5th October 2009.

Presentation from Museums Association Conference, Monday 5th October 2009.

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  • Recap - What is Podcasting and how do they differ from audio online? 9:05 Podcasting – freedom of speech that’s a step too far… or the modern- day pamphleteers? A discussion of the issues outlined in ‘CASE STUDY: NEW TECHNOLOGY, NEW MEDIA – NEW WORLD’ 9:40 Storytelling - Using Audio Creative session to explore ideas and formats for audio, including listen-back to the audio students have found as part of the pre-class homework. Class discussion of what makes compelling audio content and what makes a good/bad podcast. Discussion of how audio features are made. 10:20 Interviewing - Putting your interviewees at their ease
  • Connect Contribute Research Collaborate Harness the wisdom of crowds rank, rate, vote, tag review, comment, share … Discover new people and experiences Develop your personal brand online Social apps enable users to…
  • So what are the challenges? FEAR - of change, of losing control, of damaging the brand TIME AND RESOURCES – can you commit to something that could add to your already overstacked workload? MONEY – how much is this going to cost? SCARY SENIOR MANAGEMENT – they don’t want it and what they say goes!

Museums Association - Social Media Slideshow 1 Museums Association - Social Media Slideshow 1 Presentation Transcript

  • Social Media for Museums A How To Guide Monday 5 th October 2009 Jude Habib Director, sound delivery
    • sound delivery is a dynamic training production and communications agency.
    • Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard.
    • For more information, visit us at
    • www.sounddelivery.org.uk
  • Workshop Overview
    • A shift in the communications landscape
    • How do you communicate
    • Essential Communications
    • Reaching out to new audience Social Media for good - exploring podcasts, blogs, flickr and social networks
    • Sharing best practice
  • Who am I ?
    • 12 + years at the BBC – across networks
    • Many years working on multi-platform social action campaigns
    • Set up sounddelivery working with charities and the cultural and heritage sectors
    • Specialise in social media including podcasting, audio, video and creative communications.
    • Been working with museums for several years.
    • Worked with the Museum of London on several podcasting and social reporting projects
  • Who are you trying to reach?
    • Teachers
    • Parents
    • Young People / Older People
    • People Who Don’t Know Who You Are
    • Funders
    • Trustees
    • Staff
    • Volunteers
    • Media
    • Partners
    • Corporate Sector
    • Global Reach
    And how are you communicating with them?
  • is really just a label for the way the internet looks today
    • Its up to you to figure out what the *something* is!
    These are the tools that allow you to do something
  • What’s changed?
    • RSS-fed
    • You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
  • Terms and Definitions
    • Whats a tag?
    • Whats a blog?
    • What is RSS?
    • What’s a social network?
    • Whats a podcast?
    • Whats a wiki?
    • What is social bookmarking?
    • What is a personalized homepage?
  • What is a blog?
    • Website of entries, descriptions and thoughts, updated regularly
    • Usually maintained by one person
    • Uses free / simple interface
    • Allows people to comment and to subscribe
    • Mainly text but can be photo / audio / video
    • Technorati tracking 106m
  • Blogging: stories with words
    • A conversation: a two way communication channel
    • Think of it as keeping in touch with friends
    • Write like a real person, not a PR
    • Write about real experiences, personal views
    • Use your blog to link to others, and key points of information
  • Keep it personal
  • Does it make any difference?
    • Blogs are perfect for contacting the ‘Long Tail’ museum visitors: a large number of keen, long-term, disparate individuals.
    • When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate.
    • The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions.
    • Sharing the responsibility for the blog amongst a group really helps reduce the workload too!
  • Trend towards microblogging
    • Linked to growth in mobile and social networking
    • Status
    • Irregular posts
    • Photo sharing & social bookmarking
    • Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.
    • You can also add tags, which allow you to trace comments on particular subjects, events or stories.
  •  
  • Blogging: stories with Pictures
    • Museums using Flickr:
    • Museum of London: http:// www.flickr.com/groups/museumoflondon /
    • Bolton Museum: http:// www.flickr.com/groups/buildingbolton /
    • London Transport Museum: http:// www.flickr.com/photos/ltmuseum /
    • V&A: http:// www.flickr.com/groups/va_museum /
    • British Postal Museum & Archive: http:// www.flickr.com/photos/postalheritage /
    • National Maritime Museum: http:// www.flickr.com/photos/nationalmaritimemuseum /
    • York Railway Museum: http://www.flickr.com/photos/briburt/sets/72157603395809523/
    • National Media Museum: http:// www.flickr.com/photos/nationalmediamuseum
    • RAF Museum: http:// www.flickr.com/groups/rafmuseum /
    • Aviation Museum: http:// www.flickr.com/groups/aviationmuseum /
  • What is a podcast?
    • Regularly updated audio content
    • Often a ‘radio show’ format
    • RSS-fed
    • Anytime, Any where
    • Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player.
  • Why Audio?
    • Powerful
    • Cost Effective
    • Anonymous
    • Dynamic
    • Exciting
    • Real
    • Emotive
    • Controlled
    • Authentic
    • Passionate
    • Grassroots
    • Targeted
  • Who is Podcasting and using Audio?
  • Museum Podcast Examples
  • What kind of audio/podcasts are there?
    • Magazine style programmes
    • Stand-alone interviews
    • Case studies/profiles
    • Audio diaries/citizen media
    • Dramas/comedies
    • Exhibition tours
    • Speeches/presentations
  • What is social bookmarking?
    • store, tag and share links across the internet.
    • share links with friends… and people with similar interests.
    • access links from any computer.
  • Benefits
    • Makes information manageable
    • Makes information portable – you can access your bookmarks anywhere
    • Connects your information and you to others
  • Considerations
    • Must agree to tags
    • Can’t stop people tagging your content – even stuff you don’t want associated with you
    • Bookmarks can go out of date
  • What’s a wiki?
    • a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
  • Camera options
    • Flip camera
    • Range in price from £70 - £150 (on Amazon)
    Kodak Zi6 £85 – 112 (Amazon.co.uk)
  • More professional and costly equipment
  • Digital Storytelling Audio Slideshows
  •  
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  • Social Media Case Study
    • Brooklyn Museum
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  • What is a social network?
    • Social networks are groups of individuals unified by common
      • Interests
      • Vocations
      • Passions
      • Needs
    • Before the internet these groups were more limited by proximity
    • Online social networks benefit from the LONG-TAIL effect
  •  
  • Niche social networks http://www.rspb.org.uk/community/ http://www.allaboutpets.org.uk/home.aspx
    • More than 300 million active users
    • 50% of active users log on to Facebook in any given day
    • The fastest growing demographic is those 35 years old and older
    • General Growth
    • Average user has 120 friends on the site
    • More than 6 billion minutes are spent on Facebook each day (worldwide) (3)
    • More than 40 million users update their statuses at least once each day (15)
    • More than 10 million users become fans of Pages each day (3.5)
  • Fan page
  • Are you talking their language?
    • It doesn’t matter what the method you communicate.
    • Absolutely Crucial – Content is King!
    • Get it right and people will subscribe to feed
    • Continue to listen
    • Join in the conversation via social networks
    • Get involved – user generated content
    • Tell their friends
    • Find out more about you!
  • Challenges
  • Tips for creating powerful content
    • Listen to podcasts, audio content, read blogs, explore social networking
    • sites, watch vodcasts, read wikis – see what “the competition” is doing
    • Involve your staff, supporters, clients - get their opinions & ideas, find
    • out how they want to be communicated with.
    • Be yourself - don’t try and copy what’s already out there. Be
    • innovative.
    • Share the responsibility – ask team members what they would like to
    • do.
    • Explore how incorporating a social media strategy start slowly and build
    • up content.
  • So is Social Media for you or not?
    • YES
    • You want to express the human voice of your organisation
    • You want to enable easy ways for people to share knowledge and information
    • Open source thinking - willing to share ideas in progress and let others join in and help it
    • Can deal with the messiness
    • You already have the basics covered.
    • Costs
    • Source: Designing for Civil Society
    • NO
    • You are obsessively controlling
    • Your organization is not ready for some changes in how you work
    • Your audience is not online
    • Everything must be vetted by central authority
    • Your aims are written in stone, not electricity
    • You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit.
  • Contact
    • If you would like these slides or more information, contact
    • [email_address]