Content: how to make it work for you Madeleine Sugden Content Manager www.knowhownonprofit.org

What is web content for? Proof of existence – ‘about us’ Help people do / learn something Encourage action / change behaviour

Proof of existence – ‘about us’

Help people do / learn something

Encourage action / change behaviour

5 questions Five things to think about to help you make the most out of your content….

Five things to think about to help you make the most out of your content….

1. Audience Who are you talking to? Are you using the right language? How do you know what they want?

Who are you talking to?

Are you using the right language?

How do you know what they want?

2. Presentation Are you helping skim reading? Are you writing for the web? Are you giving too much information? How are you using images? Is it accessible? Are you encouraging people to read on?

Are you helping skim reading?

Are you writing for the web?

Are you giving too much information?

How are you using images?

Is it accessible?

Are you encouraging people to read on?

3. Medium Content isn’t just printed words Are you using the best format? Are you using audio / video? Is it interesting / fun?

Content isn’t just printed words

Are you using the best format?

Are you using audio / video?

Is it interesting / fun?

4. Marketing Help people find your site Search engines Use all channels Integrate on and offline activities

Help people find your site

Search engines

Use all channels

Integrate on and offline activities

5. Influence From passive users to active users to super active users… Make it easy to interact / take action Influence windows

From passive users to active users to super active users…

Make it easy to interact / take action

Influence windows

5 questions - PAMMI P resentation A udience M edium M arketing I nfluence

P resentation

A udience

M edium

M arketing

I nfluence

Madeleine Sugden Content Manager KnowHow NonProfit www.knowhownonprofit.org