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Kate Fox, Mersey Basin Campaign

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Building your social media presence from scratch: one small organisation's adventures in new media.

Building your social media presence from scratch: one small organisation's adventures in new media.


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  • 1. “ A minidisc on the Mersey and a blogging salmon” Doing new media with very little money Kate Fox, New Media Manager Mersey Basin Campaign
  • 2.
    • Water quality
    • Waterside regeneration
    • Community engagement
  • 3.  
  • 4.  
  • 5. … tell stories… … have a conversation… … listen to the buzz… … ask opinions… … share links… … ask for help…
  • 6. local audiences online public non-profit new media niche interests
  • 7.  
  • 8. pick ‘n’ mix Blogging Photosharing Videosharing Podcasts Message boards Chat rooms Social networks Widgets RSS Micro-blogging
  • 9. Falling off a blog
  • 10. Hosted by www.blogger.com (FREE)
  • 11.  
  • 12. Hosted by www.typepad.com (£7 per month)
  • 13. … Choose a blogging platform you’re comfortable with…
  • 14. … get connected…
  • 15. … train your bloggers…
  • 16. … write some content… … and keep going!
  • 17. Green team 2CV
  • 18. She’s lost control…
  • 19. www.travellingfishy.com (FREE)
  • 20.  
  • 21. The power of audio…
  • 22.  
  • 23. Editing: Adobe Audition (c. £350) Or http://audacity.sourceforge.net/ (free) / Garage Band (Mac)
  • 24. www.riverthatchangedtheworld.com
  • 25.
    • Showcased at venues along the Mersey, including the Albert Dock, Ellesmere Port Boat Museum, Sale Waterside Arts Centre, Stockport Art Gallery, Liverpool John Lennon Airport & Catalyst Science Centre
    • Broadcast on BBC Radio Merseyside
    • Enabled interview slots on BBC Radio Merseyside and BBC Manchester, as well as participation in Tenantspin internet TV project
    • Led to exposure on Griff Rhys Jones’ Rivers (coming this spring!)
    • Adopted by National Museums Liverpool to form part of the content for the brand-new Museum of Liverpool
  • 26.  
  • 27.  
  • 28.
    • Choose the right interviewee for the job
    • Plan your approach
    • Take stock of the surroundings
    • Record for the edit
    • Check and double-check that recording has worked
    • Keep hold of your raw audio
    • Think about transcription
    • Edit efficiently
    • Extra resources: community radio training /
    • http://www.bbctraining.com/radio.asp
    • Do your project for yourselves
  • 29. Video killed the radio star?
  • 30. http://www.youtube.com/merseybasincampaign
  • 31. All of a Twitter…
  • 32.
    • It’s not about you, it’s about other people’s relationship with you, and about being a useful member of the community.
    • It’s about conversation and building relationships – it takes time and effort, and it isn’t instant, or easy to measure.
  • 33. Walter’s last word… www.twitter.com/kate_is_busy
  • 34.