Facebook pages and groups

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Faces pages and groups presentation by Jacqui O'Beirne, Dogs Trust. …

Faces pages and groups presentation by Jacqui O'Beirne, Dogs Trust.

Please note some of these details are no longer relevant, as Facebook has changed settings.

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Transcript

  • 1. Pages v Groups
    Dogs Trust
    Jacqui O’Beirne
    Digital Marketing Manager
    Kate Walker
    Digital Marketing Assistant
  • 2. Pages v Groups
    Page
    Group
  • 3. Who for?
    Pages
    Public figures
    Businesses
    Organisations
    Celebs
    Your public presence on Facebook
    Groups
    Issues
    Activities
    Common interest
    A place for communication and opinion
  • 4. Visibility
    Pages
    Visible to everyone
    Appear in search engines
    No need to be logged in to view
    Can have restrictions e.g age, country
    Groups
    Only visible to logged in users
    Only found via Facebook search or invitation
    Not listed on search engines
  • 5. Who can Join
    Pages
    Everyone and anyone via ‘like’ button
    Used to be ‘fans’
    Groups
    Can restrict who can join
    Open group - anyone can join and invite
    Closed – new members must be approved
    Secret – Invitation only.
  • 6. Who can create
    Pages
    Only an official representative
    Groups
    Anyone!
    Note: groups can be started in your name without your permission.
    These can be closed by reporting to Facebook.
    Better way to join and interact pushing them official page.
  • 7. Updates
    Pages
    Page updates not linked to personal update
    All page update show in ’fans’ newsfeed
    Can send updates to all ‘fans’ via message
    Pages can ‘like’ related pages.
    Groups
    Updates linked to individual
    Posts will appear in ‘members’ newsfeeds
    Groups allow bulk invites
  • 8. Community
    Pages
    Based around your brand
    Allows links out to further info on brand
    Encourages interaction with the brand
    For many a customer service outlet.
    Groups
    Encourages member to member interaction
    Develops a closed community with in facebook
  • 9. Applications
    Pages
    Applications can be added to the page
    Groups
    No applications can be added
  • 10. The Wall
    Pages
    Anyone can post photos videos or comments, depending on set up
    Users can view all comments or just those by the brand
    Groups
    No interactive, wall just individual comments
  • 11. Other stuff
    Pages
    RSS – Yes
    Vanity URL – Yes
    Stats – Yes
    Ads - Yes
    Events – yes
    Admins – Many.
    Groups
    RSS – NO
    Vanity URL – No
    Stats – No
    Ads – yes
    Events - yes
    Admin – only one.
  • 12. Setting up a fan page
    Fan pages are where people can ‘like’
  • 13. Facebook pages
  • 14. How to create a page
  • 15. Who you are
  • 16. Complete the info
  • 17. Fan page navigation
    Edit your pageFan countCreate more pages
  • 18. Follow us!
    facebook.com/dogstrust