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Dogs Trust Digital Marketing Social Media Exchange
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Dogs Trust Digital Marketing Social Media Exchange

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Digital Marketing team Jacqui Darlow and Alexandra Goldstein will describe the ways Dogs Trust embraces social media to increase brand warmth and engage with current and future supporters, followed by …

Digital Marketing team Jacqui Darlow and Alexandra Goldstein will describe the ways Dogs Trust embraces social media to increase brand warmth and engage with current and future supporters, followed by a Q&A on all things social and web.

Published in Technology
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Transcript

  • 1.
    • Dogs Trust
    • Alexandra Goldstein | Web Editor
    • [email_address]
    Digital Marketing through Social Media
  • 2.
    • Why use social media?
    • Where are we online?
    • Who are we talking to?
    • What are we saying?
    • What have we learned?
  • 3. Donation application and impulse donations (PayPal) Links to other networks (YouTube, Flickr) News and Events And of course, The Wall User generated media and discussion
    • Most popular in the UK
    • Offers most ‘ownership’ of page to supporters
    • 31,700 ‘fans’ and counting…!
  • 4.
    • Least interactive, but very popular worldwide
    • Interact with professionals, businesses, bands etc
    • Status updates are handy
    • Easy to brand page
    • 500 fans
  • 5.
    • Younger audience
    • Creative competitions (whiteboard)
    • 1,000 members
    Exploring the theme of our slogan: A dog is for life, not just for Christmas
  • 6.  
  • 7.
    • Give the team a personality
    • Tell supporters’ stories
    • General content / aggregation
    • Freedom to broaden message
  • 8.
    • Started as a photo bank, became a 45,000+ strong community
    • Direct engagement on topics that really matter to dog lovers
    • Spreading our campaigns messages
    • Global audience