Dogs Trust Digital Marketing Social Media Exchange

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Silvia Iguaran, Consultora financiera at Garcia Iguaran Asociados, favorited this 5 months ago
Tags networking red
Jonathan Boutelle, entrepreneur CTO at SlideShare, favorited this 7 months ago
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Steve Bridger, Buzz Director, Community Builder at UK, favorited this 9 months ago

- Dogs Trust
- Alexandra Goldstein | Web Editor
- [email_address]
Digital Marketing through Social Media
- Why use social media?
- Where are we online?
- Who are we talking to?
- What are we saying?
- What have we learned?
Donation application and impulse donations (PayPal) Links to other networks (YouTube, Flickr) News and Events And of course, The Wall User generated media and discussion
- Most popular in the UK
- Offers most ‘ownership’ of page to supporters
- 31,700 ‘fans’ and counting…!
- Least interactive, but very popular worldwide
- Interact with professionals, businesses, bands etc
- Status updates are handy
- Easy to brand page
- 500 fans
- Younger audience
- Creative competitions (whiteboard)
- 1,000 members
Exploring the theme of our slogan: A dog is for life, not just for Christmas
- Give the team a personality
- Tell supporters’ stories
- General content / aggregation
- Freedom to broaden message
- Started as a photo bank, became a 45,000+ strong community
- Direct engagement on topics that really matter to dog lovers
- Spreading our campaigns messages
- Global audience