Community Communications Tools for Community Groups Monday 26 th October 2009 Jude, Mark, Eric sounddelivery

Who are we? Between us we’ve got over 23 years of BBC and Commercial experience BBC – Social Action Campaigns across the BBC – radio / TV online LBC/BBC Radio Cambridgeshire other Passionate about communications

Between us we’ve got over 23 years of BBC and Commercial experience

BBC – Social Action Campaigns across the BBC – radio / TV online

LBC/BBC Radio Cambridgeshire other

Passionate about communications

sound delivery is a dynamic training production and communications agency. Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard. Work closely with the Media Trust to deliver practical training

sound delivery is a dynamic training production and communications agency.

Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard.

Work closely with the Media Trust to deliver practical training

Tools for Community Groups Session overview A shift in the communications landscape How do you communicate Essential Communications Traditional Communications Reaching out to new audience using Social Media Sharing best practice

A shift in the communications landscape

How do you communicate

Essential Communications

Traditional Communications

Reaching out to new audience using

Social Media

Sharing best practice

Who are you trying to reach? Funders Donors Trustees Staff Volunteers Media Partners Corporate Sector People Who Don’t Know Who You Are Global Reach …… .. And how are you communicating with them?

Funders

Donors

Trustees

Staff

Volunteers

Media

Partners

Corporate Sector

People Who Don’t Know Who You Are

Global Reach

…… ..

One Size Doesn’t Fit all You are all unique

You are all unique

What’s changed?

The Changing Media Climate

What does this mean for us? What skills are required to make an impact? My story of Ring Around Carers Disinterest Not on government agency Why relevant for our audience? Challenge to bring the story to life.....

My story of Ring Around Carers

Disinterest

Not on government agency

Why relevant for our audience?

Challenge to bring the story to life.....

sounddelivery Our own communications mix in no particular order: Monthly Enewsletter with relevant info tips etc Face to Face – networking Building personal relationships for example with journalists via telephone, meeting people for a coffee Write occasionally for Third Sector Website/which is a blogsite Twitter, Facebook Fan page/Group/YouTube/Vimeo

Our own communications mix in no particular order:

Monthly Enewsletter with relevant info tips etc

Face to Face – networking

Building personal relationships for example with journalists via telephone, meeting people for a coffee

Write occasionally for Third Sector

Website/which is a blogsite

Twitter, Facebook Fan page/Group/YouTube/Vimeo

Website/which is a blogsite Twitter, Facebook Fan page/Group/YouTube/Vimeo Branding overall look and feel colours Emails / our email signature Database on an excel spreadsheet – split into different categories Staff of 2 people pretty much full time and 1 x part time

Website/which is a blogsite

Twitter, Facebook Fan page/Group/YouTube/Vimeo

Branding overall look and feel colours

Emails / our email signature

Database on an excel spreadsheet – split into different categories

Staff of 2 people pretty much full time and 1 x part time

Peer to Peer support EG UK Press List – free forum for PR and journalism professionals Charity Web Forum/Yahoo group Third Sector Charity PR and Communications Network Membership Networks – SEL Other: Google Alerts Events

Peer to Peer support EG

UK Press List – free forum for PR and journalism professionals

Charity Web Forum/Yahoo group

Third Sector Charity PR and Communications Network

Membership Networks – SEL

Other:

Google Alerts

Events

Communications is a key part of what we do and enables us to punch above our weight We use a mix of traditional/non traditional comms methods Most of the ways we communicate are free or low cost All you need to decide is the right mix of communications for you

Communications is a key part of what we do

and enables us to punch

above our weight

We use a mix of traditional/non traditional comms methods

Most of the ways we communicate are free or low cost

All you need to decide is the right mix of communications for you

What’s changed? RSS-fed You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.

RSS-fed

You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.

Its up to you to figure out what the *something* is! These are the tools that allow you to do something

Its up to you to figure out what the *something* is!

What has changed?

What hasn’t changed?

Challenges

Are you talking their language? It doesn’t matter what type of communications you use Content is Key Get it right and people will be interested Continue to listen/read/subcribe/interact Join in the conversation through traditional/non traditional methods Get involved – Tell their friends Find out more about you!

It doesn’t matter what type of communications you use

Content is Key

Get it right and people will be interested

Continue to listen/read/subcribe/interact

Join in the conversation through traditional/non traditional methods

Get involved –

Tell their friends

Find out more about you!

Just because we can… Doesn’t mean we should….

Doesn’t mean we should….

Tips for creating a successful communications strategy Why? What? Who? Where? When? ...and then how.....

Why?

What?

Who?

Where?

When?

...and then how.....

Tips for creating a successful communications strategy Listen to podcasts, audio content, read blogs, explore social networking sites, watch vodcasts, read wikis – see what other organisations and how they are communicating what they do Involve your staff, supporters, volunteers - get their opinions & ideas, find out how they want to be communicated with. Be yourself - don’t try and copy what’s already out there. Be innovative. Share the responsibility if a small organisation ask team member what they would like to do. Create your own comms strategy – taking all factors into consideration

Listen to podcasts, audio content, read blogs, explore social networking

sites, watch vodcasts, read wikis – see what other organisations and

how they are communicating what they do

Involve your staff, supporters, volunteers - get their opinions & ideas,

find out how they want to be communicated with.

Be yourself - don’t try and copy what’s already out there. Be

innovative.

Share the responsibility if a small organisation ask team member

what they would like to do.

Create your own comms strategy – taking all factors into consideration

Talk to us throughout the day If you would like these slides or more information, contact [email_address] For the best communications resources http://www.mediatrust.org/training-events/training-resources/online-guides-1#

If you would like these slides or more information, contact

[email_address]

For the best communications resources

http://www.mediatrust.org/training-events/training-resources/online-guides-1#