Chewy Trewella - Google Searchtips

Making the most of your content Guidelines, Tools, Advice Chewy Trewhella Developer Advocate

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding search Google and Search Results

Online trends Every day 100 million videos are served online Source: Comscore Around 60 billion email messages are sent daily Source: Deutsche Telekom Every month hundreds of millions of people search on Google Source: Comscore 10-25% of the web is new every time Google indexes it! Source: Google

How Search Works Fundamentals of Crawling, Indexing, and Ranking

Life of a Query Before the Search… www Build index Crawl web Calculate PageRank

Crawling the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www

Calculating PageRank™ ,[object Object],[object Object],[object Object],Both links count… But Link #1 counts more. Bbc.co.uk (PR = 9) my blog Link #1 Link #2 your site

Building the Index ,[object Object],[object Object],[object Object],[object Object]

Life of a Query During the Search… www Scan index Submit query Route Fan out Select documents Rank results Present results www

Ranking: How we do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ranking’s goal is to list the most useful documents from the selected set in order.

Goals of ranking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Webmaster Guidelines And Basic Site Preparation

Basic site preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Webmaster Guidelines: Site Structure ,[object Object],[object Object],[object Object]

Webmaster Guidelines: Site Structure ,[object Object]

Webmaster Guidelines: Site Structure ,[object Object],/ /index.asp /index.asp?jsessionid=weiru4895u89ur8932

Webmaster Guidelines: Title and Snippets ,[object Object]

Webmaster Guidelines: Title and Snippets ,[object Object],[object Object],[object Object]

Webmaster Guidelines: Body Text ,[object Object]

Webmaster Guidelines: Body Text ,[object Object],[object Object]

Webmaster Guidelines: Test and Measure EVERYTHING ,[object Object],[object Object]

Webmaster Guidelines: Test and Measure EVERYTHING Track all sources of traffic – not just Google Adwords All search engines (both paid and natural) are supported As well as referring sites, directories, etc.

Hot Topics Geo-Localization, Universal, Flash, Robots, Duplicates, Paid Links

Different Results for Different Locations

Universal Search ,[object Object],[object Object],[object Object],[object Object],[object Object]

Searching Flash content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Flash indexing today - best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Flash best practice recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Flash best practice recommendations

Robots exclusion protocol (aka robots.txt) ,[object Object],[object Object],[object Object],[object Object]

Simple examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Policy and per-page ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sophisticated control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Duplicate Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paid Links Passing PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site Owner Resources Webmaster Central, Webmaster Tools, Sitemaps

Our goal is high-quality, objective search results ,[object Object],[object Object],[object Object]

Webmaster Central http://www.google.com/webmasters

Questions Webmaster Central Can Answer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Webmaster Tools A free and easy way to improve your site’s visibility in Google search results Available in 22 languages

“Dashboard” provides an overview of your account ,[object Object],Your website Sitemap status Verified status

“Site Verification” gives you detailed reports ,[object Object],[object Object],Verification options Verification status

Diagnostic reports help you troubleshoot crawl errors ,[object Object],[object Object],Message center alerts Index summary

Crawl errors show you which pages were problematic ,[object Object],Page Type: web, mobile Crawl error summary Error detail Date stamp URLs with errors

Mobile crawl errors show you which mobile pages had problems ,[object Object],Mobile CHTML crawl errors Mobile WML/ XHTML crawl errors

“ Top Search Queries” show queries that drive traffic to your site ,[object Object],[object Object],[object Object],[object Object],Search queries = impressions in search results Position per query in search results Query Clicks = Traffic More stats % out of the top 20 queries Timeline = Historical views

Mobile web statistics show traffic from mobile devices ,[object Object],Searches from mobile phones, PDAs, etc. Select geographic specific domains

“ What the Googlebot Sees” ,[object Object],Words on your site Links to your site Page type Encoding

“Crawl Stats” show your page distribution in Google ,[object Object],PageRank distribution URL with highest PageRank

“Index Stats” shows how your pages are indexed ,[object Object],Type of advanced search operator

Links show which pages are linked outside your domain and how often ,[object Object],[object Object],# of links from outside websites URLs in your site URLs in your site # of links from within your site

Sitelinks shows generated sitelinks and blocking controls ,[object Object],[object Object],Current blocked sitelinks Automatically generated sitelinks Provide feedback on sitelinks

Re-inclusion request, spam report, paid links report forms ,[object Object],[object Object],[object Object]

Robots.txt analysis helps to improve your coverage ,[object Object],[object Object],Date stamp and status Test against different Google crawlers

Set crawl rate ,[object Object],[object Object],Choose crawl rate Kilobytes/day downloaded by Googlebot Average page download time # pages crawled - includes URLs that point to same page

“ Geographic target” allows you to associate a site with geographic region ,[object Object],Specify full or partial geographic information

“ Preferred domain” lets you tell us how you want URLs to be displayed ,[object Object]

“ Enable enhanced image search” to enhance search visibility of images on your site ,[object Object],[object Object]

“ Remove URLs” allows you to remove a URL, subdirectory, or site from the Google index ,[object Object],Step 1: Make a New Removal Request Step 2: Select Removal type (site, sub directory, URL) Step 3: Submit URL path

Sitemaps: make sure we know about your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keep Google informed of all your pages 1 2 Increase coverage of your pages in the Google index WWW Web crawl Sitemaps enhances the web crawl Google.com Help improve the visibility of your pages on Google Sitemaps: how they work Your Site

Submitting your Sitemap improves the visibility of your URLs

Submitting your Sitemap improves the visibility of your URLs Status of your sitemap Your sitemap ,[object Object]

Additional types of Sitemaps: Mobile Sitemap ,[object Object],[object Object],[object Object],[object Object],Mobile Web results: 'bbc' Results 1 - 10 of about 113,000. 1 BBC - WAP - BBC News BBC Sport Ashes 2005 Highlights Entertainment www.bbc.co.uk/mobile/ 2 bbc.co.uk/mobile - BBC News BBC Sport Films news.bbc.co.uk/mobile/

Add a Sitemap in 3 steps Step 1: Create a Sitemap with the Sitemap Generator Step 2: Upload the Sitemap file to your website Step 3: Add the Sitemap URL to your account For accounts with multiple websites: You can include URLs from verified websites in a single Sitemap

What have we learnt? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Useful resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chewy Trewella - Google Searchtips

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