Google's mission is to organize the world's information and make it universally accessible and useful.
Online trends Every day 100 million videos are served online Source: Comscore Around 60 billion email messages are sent daily Source: Deutsche Telekom Every month hundreds of millions of people search on Google Source: Comscore 10-25% of the web is new every time Google indexes it! Source: Google
How Search Works Fundamentals of Crawling, Indexing, and Ranking
Life of a Query Before the Search… www Build index Crawl web Calculate PageRank
Images: Make sure that your ALT attributes are descriptive and accurate.
GoogleBot can’t read images, so help it to understand them.
Webmaster Guidelines: Test and Measure EVERYTHING
Webmaster Guidelines: Test and Measure EVERYTHING Track all sources of traffic – not just Google Adwords All search engines (both paid and natural) are supported As well as referring sites, directories, etc.
Hot Topics Geo-Localization, Universal, Flash, Robots, Duplicates, Paid Links
If we know when pages have changed, we can optimize crawling
The solution: Sitemaps
The open standard for providing a list of all your pages
Supported by Google, Yahoo, Microsoft and Ask
Keep Google informed of all your pages 1 2 Increase coverage of your pages in the Google index WWW Web crawl Sitemaps enhances the web crawl Google.com Help improve the visibility of your pages on Google Sitemaps: how they work Your Site
Submitting your Sitemap improves the visibility of your URLs
Submitting your Sitemap improves the visibility of your URLs Status of your sitemap Your sitemap
Webmasters can submit Sitemaps of URLs that serve mobile content into Google’s mobile index
Mobile content is specifically designed to fit the small screens of mobile phones and devices
Supported markup languages include
XHTML, WML , and cHTML
Mobile Web results: 'bbc' Results 1 - 10 of about 113,000. 1 BBC - WAP - BBC News BBC Sport Ashes 2005 Highlights Entertainment www.bbc.co.uk/mobile/ 2 bbc.co.uk/mobile - BBC News BBC Sport Films news.bbc.co.uk/mobile/
Add a Sitemap in 3 steps Step 1: Create a Sitemap with the Sitemap Generator Step 2: Upload the Sitemap file to your website Step 3: Add the Sitemap URL to your account For accounts with multiple websites: You can include URLs from verified websites in a single Sitemap