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Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit
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Build And Engage Your Audience - Madeleine Sugden, KnowHow NonProfit

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Does your web content engage, inform and entertain your audience? Five questions will help transform your site. …

Does your web content engage, inform and entertain your audience? Five questions will help transform your site.

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  • 1. Web Content: build and engage your audience Madeleine Sugden Content Manager www.knowhownonprofit.org
  • 2. What is web content for?
    • Culture and heritage:
    • Proof of existence – ‘about us / visit us’
    • 24/7 learning resource
    • Added-value – find out more / interact / shop / support us
  • 3. 5 questions
    • Five things to think about to help you make the most out of your web content….
  • 4. 1. Audience
    • Will they get beyond your homepage?
    • Who are you talking to?
    • Are you using the right language?
    • Are you current?
    • How do you know what the audience wants?
  • 5.  
  • 6. Eg1 Museum of Witchcraft
    • Clearly says who they are and what they are about
    • But it doesn’t engage
    • Navigation is cluttered – where do you start?
    • Who is this site for?
  • 7.  
  • 8. Eg2 Walsall Art Gallery
    • Too much text
    • Broken pictures
    • This page should be a shop window for the gallery inviting me in not telling me all their stories at once
  • 9.  
  • 10. Eg3 Tyne and Wear Museums
    • Very warm, engaging and welcoming
    • Is current – what’s on, podcasts
    • Invites the reader in…
  • 11.  
  • 12. Eg4 Porthcurno Museum
    • Clearly separates information for different audiences
  • 13.  
  • 14. Eg5 Museum of Brands
    • Who is this information for?
  • 15.  
  • 16. Eg6 Visit Britain
    • Written for the audience + other pages do the same
    • Giving the audience what they want
  • 17.  
  • 18. Eg7 Working with Men
    • Online questionnaire to find out what users think about the site
    • Shows that they value the views of the audience
  • 19.  
  • 20. Eg8 Friends of the Earth
    • Sharing the results of a previous survey
    • Keeping audience informed of views and changes that will be made
    • Really good content – clearly in touch with audience (eg Pub Ammo)
  • 21. 2. Presentation
    • Are you helping skim reading?
    • Are you writing for the web?
    • Is information easy to find?
    • How much information are you giving?
    • How are you using images?
    • Is your site accessible?
  • 22.  
  • 23. Eg9 London Canal Museum
    • Too much text written in big blocks
    • Not easy to skim read
  • 24.  
  • 25. Eg10 Samuel Johnson
    • Text is well broken up into one idea per paragraph
    • Only basic information given here – where do I go if I want more?
  • 26.  
  • 27. Eg11 Shakespeare’s Birthplace
    • Good use of headings to break up text but still quite hard to read.
    • Sentences are long (ideally should be 10-20 words on the web)
  • 28.  
  • 29. Eg12 British Heart Foundation
    • Content well written for the web
    • Good, clear headings
    • Short bulleted lists
    • Images to bring to life
    • Written for the audience
  • 30.  
  • 31. Eg13 Porthcurno Museum
    • Lots of information, hard to skim read
    • Navigation links on left are hard to read as they are printed over a detailed image
    • Don’t make people work to find information
  • 32.  
  • 33. Eg14 St Albans Museum
    • Links at bottom not presented well
    • ‘Click here to find out more information about …’ is a lot to process before getting to the important words.
    • Simple, meaningful links work best
    • ‘Click here’ is inelegant and on its own not accessible
  • 34.  
  • 35. Eg15 Whitby
    • Well presented content
    • They’ve thought what else the audience might want – local weather, places to stay, events
    • They’ve made it easy to find everything out about this venue
  • 36.  
  • 37. Eg16 Lives of Buildings event
    • Readers are having to work to find information – need to read whole thing
  • 38.  
  • 39. Eg17 Royal Armouries
    • Inspiring events
    • Great pictures
    • Clearly labelled
    • Easy to see what’s on
  • 40. 3. Medium
    • Content isn’t just printed words
    • Are you using the best format to bring the content to life?
    • Are you using audio / video?
    • Is it interesting / fun / useful?
  • 41.  
  • 42. Eg18 John’s story
    • Great story – his own words
    • We know what he looks like
    • But we can’t hear his voice…
  • 43.  
  • 44. Eg19 Equipment at sea
    • Background, photo, voice
    • Good practice – file format and length specified
    • Accessibility – text equivalent
    • Find out more – other audio to listen to
  • 45.  
  • 46. Eg20 – Liverpool Museums
    • Well integrated audio – audio not just in its own bit on the site ‘while you listen’
    • Transcript available
  • 47.  
  • 48. Eg21 Great Fire of London
    • Game / learning site from Museum of London
    • Great way of giving content and atmosphere – bringing it to life with voices and sounds
  • 49.  
  • 50. Eg22 Your day out in Yorkshire
    • Interactive day-planner
    • Fun and useful
    • Accessibility?
  • 51.  
  • 52. Eg23 Hackney Museum
    • Virtual tour round the museum
    • There is no one there – doesn’t make me want to visit
    • No explanation of what I am seeing
    • Could have been so much better
  • 53. 4. Marketing
    • Help people find your site
    • Search engines
    • Use all channels available
    • Integrate on and offline activities
  • 54.  
  • 55. Eg24 Google search
    • How do people get to your website?
    • They will search for you by name or by topic
    • What words do people use – are these finding your website? Check yourself
    • ‘ Victorian homes’ doesn’t find Geffrye or Black Country Museum
  • 56.  
  • 57. Eg25 Colossus BBC tour
    • Great content on BBC
    • How are Bletchley taking advantage of this?
  • 58.  
  • 59. Eg26 Bletchley Park
    • They’re not….
  • 60.  
  • 61. Eg27 Jorvik Viking Centre
    • One of their characters has friends on Facebook
    • Good way of keeping like-minded people in touch with what’s new
  • 62.  
  • 63. Eg28 National Media Museum
    • Keeping followers up-to-date on Twitter
    • Is Twitter mentioned on their site?
  • 64.  
  • 65. Eg29 Eureka
    • Upload pictures of your visit to Flickr
    • Helping to build the community of visitors
  • 66.  
  • 67. Eg30 Medical London walks
    • Online extension to book / pack they sell
    • Video of walk curator on the walk talking about the subject
    • Great added-value
  • 68.  
  • 69. Eg32 IWMN Big Picture
    • Amazing in-person experience at the museum
    • Write-up not inspiring
  • 70. 5. Interact
    • From passive readers to active users
    • Help your visitors to spread the word
    • Make it easy to interact / get involved
    • Take advantage of influence windows
  • 71.  
  • 72.  
  • 73. Eg33/34 Museum of Wales
    • ‘ I’ve been here, it was great’ – use eCards and virtual love spoons to spread the word
  • 74.  
  • 75. Eg35 Barley Hall
    • Involve local people
  • 76.  
  • 77. Eg26 Kent Police Museum
    • Invitation to donate something but full information about how to do this not given
    • User will have to search for contact details for curator as they are not presented on the page
  • 78.  
  • 79. Eg27 Sponsor a value
    • Interactive opportunity that is appropriate to the audience
    • Fun and engaging
  • 80.  
  • 81. Eg28 History of Lego
    • Wasted opportunity to let people share their memories of childhood toys – send your comments / join a discussion / send us your pictures
  • 82.  
  • 83. Eg29 eNewsletter sign=up
    • Sign-up confirmed but what else can I do?
    • Give me other ways I can get involved – events, become a friend etc
    • Take advantage of the engagement someone is already giving you
  • 84.  
  • 85. Eg30 Plane Stupid
    • People want to engage – don’t apologise for it!
  • 86.  
  • 87. Eg31 Oxfam
    • Add a donation included in shop
    • More likely to add donation at this point
    • Oxfam are making it easy
  • 88. 5 questions - PAMMI
    • P resentation
    • A udience
    • M edium
    • M arketing
    • I nteract
  • 89.  
  • 90. Madeleine Sugden Content Manager KnowHow NonProfit www.knowhownonprofit.org

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