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Ali Holder Group Tweeting


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Group Tweeting - Finding your organiation's voice on Twitter, with Ali Holder - Information Development Librarian at Westminster Libraries.

Group Tweeting - Finding your organiation's voice on Twitter, with Ali Holder - Information Development Librarian at Westminster Libraries.

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  • 1. Group Tweeting
    • or
    • finding your organisation’s voice on Twitter
    • Ali Holder
    • Westminster Libraries
  • 2. @WCCLibraries: a work in progress
    • Started at beginning of March 2009
    • Currently a lone tweeter, yours truly
    • First tweet: ‘Planning to put all news and events in libraries here. Also additions to the 24/7 library of exclusive online resources for library members.’
    Why we took the plunge:
  • 3. Immediate, updateable from anywhere – and fed into site, so not just for Twitter users
  • 4. Push news to interested parties: … so they don’t have to check our web site to find out
  • 5. Getting others to broadcast for us!
  • 6. How we got started
    • Got buy in from senior management, because speaking in Libraries name
    • Set up @WCCLibraries account in name of Westminster Libs (Libraries = too long, grrr)
    • Completed biography and added link
    • Posted!
  • 7. Aims
    • Tweet once or twice a day, most days – not too much, not too little
    • Set up business continuity manager with mobile phone access for emergencies & last minute closures etc.
  • 8. Aims
    • Mainly post news & events, but also draw attention to existing / regular / ‘hidden’ aspects of service
  • 9. Issues
    • Organisational voice (- more of which later)
    • Broadcasting, not conversing
    • Access within work setting = restricted
    • Getting customers & potential customers to follow us – how to increase proportion of followers who are customers
  • 10. Lessons
    • Most RT success is with ‘typical Twitter user’ interests, ie: free wifi
    • Use search tool to find out what people are saying about us
    • Need to find out who our followers are
  • 11. More lessons
    • Proactive use allows us to build trust and demonstrate use to organisation
    • Ditto for users – create a product that gives them a reason to sign up, instead of waiting
  • 12. Who would you rather follow?
  • 13. ...or perhaps...?
  • 14. Finding our voice: Who’s tweeting?
    • Organisational voice – Cons
      • Not ‘naked’
      • Can sound cold or officious
      • Difficult to engage in conversation
  • 15. Finding our voice: Me, us – or them?
    • Organisational voice – Pros
      • Builds trust from the organisation
      • Does not alienate people
      • Keeps wider user group - and potential user group - in mind
  • 16. Future plans
    • Group tweeting – or group of tweeters?
    • More, more, more feeds
    • More use of hashtags?
    • Tweeting through events?
    • Feedback and conversation
    • How do we measure success?
      • it’s a process not a project
  • 17. Tips
    • Never forget the biog section
    • Work out who’s speaking
    • Provide links ( etc.)
    • Don’t protect updates
    • Watch how others do it
    • Don’t exclude – have a feed
  • 18. References & links
    • http:// /
    • http:// =17722
    • Thank you