Market led Extension Presented by Soumyashree Panigrahi ABM-08122
<ul><li>The world has changed.. </li></ul><ul><li>So as We.. </li></ul><ul><li>Then Why not  .. </li></ul><ul><li>agricult...
<ul><li>Agriculture produces.. </li></ul><ul><li>But Economy Markets.. </li></ul><ul><li>Agriculture without Economy is no...
<ul><li>Market-A congregation of prospective buyers & sellers with a common motive of trading a particular commodity. </li...
<ul><li>Market led Extension is the Market ward orientation of Agriculture through Extension </li></ul>
Basics of Market led Extension <ul><li>Market Oriented production </li></ul><ul><li>Updated knowledge of Market </li></ul>...
Aspects of Market led Extension <ul><li>Community Mobilization </li></ul><ul><li>Forming CIGs </li></ul><ul><li>Forward & ...
Opportunities <ul><li>Tapping the new trends.. </li></ul><ul><li>Supply chain Management </li></ul><ul><li>Contract Farmin...
Present Scenario <ul><li>Agriculture-22% GDP & 65 % Employment </li></ul><ul><li>Production- Food grains-221 mT </li></ul>...
Government Initiatives <ul><li>Central warehousing Corporation-1965 </li></ul><ul><li>MSP by CACP </li></ul><ul><li>Food C...
A look at the Market <ul><li>Total regulated Markets- 286 in 1951 </li></ul><ul><li>7521 in 2005 </li></ul><ul><li>Wholesa...
Constraints <ul><li>Still presence of middle men </li></ul><ul><li>Compulsory Bringing to Market yard </li></ul><ul><li>No...
Need for reform <ul><li>Well functioning of market </li></ul><ul><li>Large investments needed for dynamism & efficiency of...
Contract farming <ul><li>Success stories in Potato , tomato , groundnut , chilli in Punjab </li></ul><ul><li>Safflower in ...
Market research & Information Network <ul><li>E-Connectivity to every wholesale market </li></ul><ul><li>Price related inf...
Some insight into electronic media <ul><li>NETVET- for Veterinary assistance </li></ul><ul><li>Various Internet Usages for...
Some Useful resources <ul><li>Global ones-  www.fao.org </li></ul><ul><li>National ones- mandi online, national Informatio...
<ul><li>Now we have come to e-Commerce.. </li></ul><ul><li>Why not to tap the opportunity? </li></ul><ul><li>Need of the h...
<ul><li>References…. </li></ul><ul><li>1. Seminar on market led Extension in IAS,BHU </li></ul><ul><li>2. Survay of Indian...
<ul><li>Thank You </li></ul>
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Market Led Extension

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about the current market trend & how to link Information technology with vast agricultural production & reap the oppertunity of economy.

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Market Led Extension

  1. 1. Market led Extension Presented by Soumyashree Panigrahi ABM-08122
  2. 2. <ul><li>The world has changed.. </li></ul><ul><li>So as We.. </li></ul><ul><li>Then Why not .. </li></ul><ul><li>agriculture ..?? </li></ul>
  3. 3. <ul><li>Agriculture produces.. </li></ul><ul><li>But Economy Markets.. </li></ul><ul><li>Agriculture without Economy is nothing.. </li></ul><ul><li>So the Market linkage is a must for Agriculture. </li></ul>
  4. 4. <ul><li>Market-A congregation of prospective buyers & sellers with a common motive of trading a particular commodity. </li></ul><ul><li>Extension- It is the spreading/reaching out to the mass </li></ul><ul><li>Market led Extension- Agriculture & economics coupled with extension is the perfect blend for reaching at the door steps of common man with the help of technology. </li></ul>
  5. 5. <ul><li>Market led Extension is the Market ward orientation of Agriculture through Extension </li></ul>
  6. 6. Basics of Market led Extension <ul><li>Market Oriented production </li></ul><ul><li>Updated knowledge of Market </li></ul><ul><li>Market Analysis </li></ul><ul><li>Market Intelligence </li></ul><ul><li>Use of Technology </li></ul><ul><li>Appropriate Extension Approaches. </li></ul>
  7. 7. Aspects of Market led Extension <ul><li>Community Mobilization </li></ul><ul><li>Forming CIGs </li></ul><ul><li>Forward & Backward Linkages </li></ul><ul><li>Improvement of effectiveness of existing markets </li></ul><ul><li>Improvement of efficiencies of Marketing channels </li></ul>
  8. 8. Opportunities <ul><li>Tapping the new trends.. </li></ul><ul><li>Supply chain Management </li></ul><ul><li>Contract Farming </li></ul><ul><li>Agricultural MIS..etc </li></ul>
  9. 9. Present Scenario <ul><li>Agriculture-22% GDP & 65 % Employment </li></ul><ul><li>Production- Food grains-221 mT </li></ul><ul><li>Fruits & Veg- 134 mT </li></ul><ul><li>Oil seeds- 26 mT </li></ul><ul><li>But Market---???? </li></ul>
  10. 10. Government Initiatives <ul><li>Central warehousing Corporation-1965 </li></ul><ul><li>MSP by CACP </li></ul><ul><li>Food Corporation of India </li></ul><ul><li>Then some others as- CCI,JCI,NTGF, </li></ul><ul><li>NDDB,STC,APEDA etc. </li></ul>
  11. 11. A look at the Market <ul><li>Total regulated Markets- 286 in 1951 </li></ul><ul><li>7521 in 2005 </li></ul><ul><li>Wholesale Markets- 7293 </li></ul><ul><li>Rural Periodical Market- 27294 </li></ul><ul><li>Market density– Punjab – 74 Sq. Km </li></ul><ul><li>Assam - 2257 Sq.Km </li></ul><ul><li>NCA (1976)– Availability of markets should be within 5 Km </li></ul>
  12. 12. Constraints <ul><li>Still presence of middle men </li></ul><ul><li>Compulsory Bringing to Market yard </li></ul><ul><li>No provision for bulk selling </li></ul><ul><li>Exporters, Producers, Retail chain operators cannot get quantity & quality due to restriction on direct markeing </li></ul>
  13. 13. Need for reform <ul><li>Well functioning of market </li></ul><ul><li>Large investments needed for dynamism & efficiency of Market </li></ul><ul><li>Marketing terminals </li></ul><ul><li>Allow futures trading for price risk Management </li></ul>
  14. 14. Contract farming <ul><li>Success stories in Potato , tomato , groundnut , chilli in Punjab </li></ul><ul><li>Safflower in Madhya Pradesh </li></ul><ul><li>Oil palm in Andhra pradesh </li></ul><ul><li>seed production in Karnatak </li></ul><ul><li>cotton in Tamilnadu & Maharashtra </li></ul><ul><li>Why this disparity in distribution..?? </li></ul><ul><li>Why not for the whole country..?? </li></ul>
  15. 15. Market research & Information Network <ul><li>E-Connectivity to every wholesale market </li></ul><ul><li>Price related information </li></ul><ul><li>Market related information </li></ul><ul><li>Infrastructure Development </li></ul>
  16. 16. Some insight into electronic media <ul><li>NETVET- for Veterinary assistance </li></ul><ul><li>Various Internet Usages for market intelligence </li></ul><ul><li>Agrisurf </li></ul><ul><li>Agriwatch </li></ul><ul><li>Commodity india </li></ul><ul><li>Agfind </li></ul><ul><li>Agmarknet </li></ul><ul><li>Agricoop </li></ul>
  17. 17. Some Useful resources <ul><li>Global ones- www.fao.org </li></ul><ul><li>National ones- mandi online, national Information center with state linkages </li></ul><ul><li>Organisational ones- NHB,APEDA,NAFED,NMCE, </li></ul><ul><li>TradeNICOnline </li></ul><ul><li>Institutional ones- NIAM,MANAGE etc.. </li></ul>
  18. 18. <ul><li>Now we have come to e-Commerce.. </li></ul><ul><li>Why not to tap the opportunity? </li></ul><ul><li>Need of the hour.. </li></ul><ul><li>grab the Power.. </li></ul><ul><li>Power of Extension…. </li></ul>
  19. 19. <ul><li>References…. </li></ul><ul><li>1. Seminar on market led Extension in IAS,BHU </li></ul><ul><li>2. Survay of Indian agriculture,2007-The Hindu group of Publications,Chennai </li></ul><ul><li>3. Website of MANAGE,Hyderabad </li></ul>
  20. 20. <ul><li>Thank You </li></ul>
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