Concept of Communication Allen louis – Communication is the sum of all things (telling, listening & understanding). It is a systematic activity under any given circumstances. Henry Kuntz – Communication is the transferring information from one person to another whether or not he/she elicits that confidence. George Terry – Communication is exchange of ideas, feelings & emotions between two or more persons. Keith Davis – The purpose of passing information & understanding between two persons. Without the bridge of communication no one can cross the river of misunderstanding. Communication is a systematic process of sharing ideas, informations, feelings & emotions from one person to another by creating mutual understanding.

Process of Communication Sender Message Channel Reciever Sender initiates the communication action. Message is being communicated in a language interpreted by both sender & reciever. Channel makes the message perceptible through five senses. Reciever is the end user of the information.Known as the audience.

It is a two way process It is a continuing process. It may be of formal or informal type. It may be personal or impersonal. It may be verbal or nonverbal. It may have 3 directions (Upward, Downward & Lateral).

It is a two way process

It is a continuing process.

It may be of formal or informal type.

It may be personal or impersonal.

It may be verbal or nonverbal.

It may have 3 directions (Upward, Downward & Lateral).

Functions of communication 4 Functions Information function Command Function Influence/ Persuasive Function Integrative Function 4 basic aspects of communication are Writing 2. Speaking 3. Listening 4. Interpersonal These are guided by the channels of communication, which guide the message/ information from source/ sender to reciever or end user.

4 Functions

Information function

Command Function

Influence/ Persuasive Function

Integrative Function

4 basic aspects of communication are

Writing 2. Speaking

3. Listening 4. Interpersonal

Principles of communication Clarity of Thought Clarity of Expression Positive Attitude Principles of Effective Communication Completeness 2. Conciseness Consideration 4. Courtesy 5. Correctness 6. Coordination An effective communication is the key to success in any business.

Principles of communication

Clarity of Thought

Clarity of Expression

Positive Attitude

Principles of Effective Communication

Completeness 2. Conciseness

Consideration 4. Courtesy

5. Correctness 6. Coordination

Importance of Communication It brings people closer. It saves time in any formal set up. It breaks the barrier between individuals / groups. It results in common understanding of any idea/ thought. It adds to the knowledge base. It removes many misunderstanding & misconceptions. It can act as a means of entertainment ( through Audiovisual means) It can influence the actions of people. It can change the attitude of people.

Importance of Communication

It brings people closer.

It saves time in any formal set up.

It breaks the barrier between individuals / groups.

It results in common understanding of any idea/ thought.

It adds to the knowledge base.

It removes many misunderstanding & misconceptions.

It can act as a means of entertainment ( through Audiovisual means)

It can influence the actions of people.

It can change the attitude of people.

Reference Extension communication Management by G L Ray Organisational behavior by Robbins, judge & sanghi

Reference

Extension communication Management by G L Ray

Organisational behavior by Robbins, judge & sanghi