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Communication, Meaning Nature & Importance By Soumyashree Panigrahi

Communication, Meaning Nature & Importance By Soumyashree Panigrahi



A very intersting & powerful presentation on communication..

A very intersting & powerful presentation on communication..



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    Communication, Meaning Nature & Importance By Soumyashree Panigrahi Communication, Meaning Nature & Importance By Soumyashree Panigrahi Presentation Transcript

    • Concept of Communication Allen louis – Communication is the sum of all things (telling, listening & understanding). It is a systematic activity under any given circumstances. Henry Kuntz – Communication is the transferring information from one person to another whether or not he/she elicits that confidence. George Terry – Communication is exchange of ideas, feelings & emotions between two or more persons. Keith Davis – The purpose of passing information & understanding between two persons. Without the bridge of communication no one can cross the river of misunderstanding. Communication is a systematic process of sharing ideas, informations, feelings & emotions from one person to another by creating mutual understanding.
    • Process of Communication Sender Message Channel Reciever Sender initiates the communication action. Message is being communicated in a language interpreted by both sender & reciever. Channel makes the message perceptible through five senses. Reciever is the end user of the information.Known as the audience.
      • It is a two way process
      • It is a continuing process.
      • It may be of formal or informal type.
      • It may be personal or impersonal.
      • It may be verbal or nonverbal.
      • It may have 3 directions (Upward, Downward & Lateral).
    • Functions of communication
      • 4 Functions
      • Information function
      • Command Function
      • Influence/ Persuasive Function
      • Integrative Function
      • 4 basic aspects of communication are
      • Writing 2. Speaking
      • 3. Listening 4. Interpersonal
      These are guided by the channels of communication, which guide the message/ information from source/ sender to reciever or end user.
      • Principles of communication
      • Clarity of Thought
      • Clarity of Expression
      • Positive Attitude
      • Principles of Effective Communication
      • Completeness 2. Conciseness
      • Consideration 4. Courtesy
      • 5. Correctness 6. Coordination
      An effective communication is the key to success in any business.
      • Importance of Communication
      • It brings people closer.
      • It saves time in any formal set up.
      • It breaks the barrier between individuals / groups.
      • It results in common understanding of any idea/ thought.
      • It adds to the knowledge base.
      • It removes many misunderstanding & misconceptions.
      • It can act as a means of entertainment ( through Audiovisual means)
      • It can influence the actions of people.
      • It can change the attitude of people.
      • Reference
      • Extension communication Management by G L Ray
      • Organisational behavior by Robbins, judge & sanghi