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Communication, Meaning Nature & Importance By Soumyashree Panigrahi
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Communication, Meaning Nature & Importance By Soumyashree Panigrahi



A very intersting & powerful presentation on communication..

A very intersting & powerful presentation on communication..



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Communication, Meaning Nature & Importance By Soumyashree Panigrahi Communication, Meaning Nature & Importance By Soumyashree Panigrahi Presentation Transcript

  • Concept of Communication Allen louis – Communication is the sum of all things (telling, listening & understanding). It is a systematic activity under any given circumstances. Henry Kuntz – Communication is the transferring information from one person to another whether or not he/she elicits that confidence. George Terry – Communication is exchange of ideas, feelings & emotions between two or more persons. Keith Davis – The purpose of passing information & understanding between two persons. Without the bridge of communication no one can cross the river of misunderstanding. Communication is a systematic process of sharing ideas, informations, feelings & emotions from one person to another by creating mutual understanding.
  • Process of Communication Sender Message Channel Reciever Sender initiates the communication action. Message is being communicated in a language interpreted by both sender & reciever. Channel makes the message perceptible through five senses. Reciever is the end user of the information.Known as the audience.
    • It is a two way process
    • It is a continuing process.
    • It may be of formal or informal type.
    • It may be personal or impersonal.
    • It may be verbal or nonverbal.
    • It may have 3 directions (Upward, Downward & Lateral).
  • Functions of communication
    • 4 Functions
    • Information function
    • Command Function
    • Influence/ Persuasive Function
    • Integrative Function
    • 4 basic aspects of communication are
    • Writing 2. Speaking
    • 3. Listening 4. Interpersonal
    These are guided by the channels of communication, which guide the message/ information from source/ sender to reciever or end user.
    • Principles of communication
    • Clarity of Thought
    • Clarity of Expression
    • Positive Attitude
    • Principles of Effective Communication
    • Completeness 2. Conciseness
    • Consideration 4. Courtesy
    • 5. Correctness 6. Coordination
    An effective communication is the key to success in any business.
    • Importance of Communication
    • It brings people closer.
    • It saves time in any formal set up.
    • It breaks the barrier between individuals / groups.
    • It results in common understanding of any idea/ thought.
    • It adds to the knowledge base.
    • It removes many misunderstanding & misconceptions.
    • It can act as a means of entertainment ( through Audiovisual means)
    • It can influence the actions of people.
    • It can change the attitude of people.
    • Reference
    • Extension communication Management by G L Ray
    • Organisational behavior by Robbins, judge & sanghi